The PickFu panel is a carefully vetted, built-in audience of 15 million real consumers from across the globe. When using a poll Template, you'll have limited targeting options. When using the Poll Builder to create a poll from scratch, you'll choose between "Random audience" (a sample of the general population) and "Target audience" (a specific segment that you define). In both cases, you'll be able to select your respondents' country (U.S., Canada, U.K., Germany, and Australia, with more coming soon).
If you choose "Target audience" you'll be able to select from over 90 traits – demographics, interests, shopping habits, etc. – to reach the people who matter most to your business.
