PickFu makes consumer research effortless. Just ask a question, choose your target audience, and start getting actionable feedback within minutes.
The world's top companies just PickFu it.
Create surveys in minutes by asking a question and selecting a format. Test images, videos, text, and more.
See testing options →Reach your target market by selecting from 100+ demographic traits. We take care of sourcing and incentivizing real consumers.
Meet the PickFu panel →You'll start receiving insights in minutes – both qualitative data and written feedback to help you make smarter decisions.
View success stories →How PickFu works
Ask a question and drop in the options you're deciding between — headlines, packaging, ads, logos. Or just get open-ended feedback on one idea.
New survey
Design A
Design B
Choose your ideal respondents using 100+ targeting traits. PickFu sends your survey to real people who match your audience.
Collecting responses
27 / 50You'll get votes and written feedback within hours. Understand which option won and — more importantly — the reasons behind it.
From 50 real responses in your target audience
The PickFu Agent reads every response and hands you the key takeaways and next steps. Fast analysis, faster action.
PickFu Agent
New survey
Design A
Design B
Test concepts before you invest. Quickly gauge audience interest in new ideas, names, or needs before allocating time and budget.
Refine visuals before launch. Compare designs, packaging, or layouts to see what resonates most with your target audience.
Optimize features and UX. Validate interfaces, features, and functionality to ensure you develop the best version.
Maximize marketing impact. Optimize messaging, creative, and store pages to drive higher engagement and conversions.
Meet the PickFu Agent
Generate with AI. Validate with humans. The PickFu Agent designs and runs your surveys, analyzes the results, and recommends what to test next – from your team's existing tools and workflows.
Chat with the Agent from your dashboard or the sidebar of the PickFu web app.
You're already inside PickFu. Get best-practice tips, have the Agent build surveys for you, and ask what your results really mean.
Tag @PickFu in any channel or thread to launch surveys and retrieve results without leaving Slack.
Your team lives in Slack. Settle internal debates by testing with your audience – then share the results where everyone can act on them.
Connect PickFu to Claude, Cursor, ChatGPT, Notion, and other MCP-compatible tools.
You're working in AI tools. Generate options, test them with your target audience, then push results back into the tools your team already uses.
Browse our Template Library: a collection of pre-built tests for common PickFu use cases. Choose a template and launch your test in just a few clicks – our easiest way to get started.
Help your product stand out on the shelf and in search pages by testing your packaging design.
Learn how players respond to your mobile game in motion with a short gameplay test.
Pick the best book cover by testing each option with genre fans..
See which logo users think is better for your business.
Discover points of confusion and where your store page can be improved.
Learn which YouTube thumbnail your target audience is most likely to click on.
PickFu is a consumer insights platform that gets you feedback from real people in your target audience — within hours, not weeks. Teams use it to test product concepts, game designs, packaging, listings, and marketing copy, then iterate before spending on a launch.
Product, creative, and marketing professionals who want to make confident, insight-driven decisions. Some have no dedicated research team; others just want answers quickly without commissioning a full study. It's used most in e-commerce and CPG, gaming and mobile apps, and publishing — but it works anywhere you need real people to react to your ideas.
PickFu offers fast, cost-effective, and high-quality consumer insights. Make data-driven business decisions by asking your target audience what they think about your offerings. Optimize your website, product listings, game concepts, book covers, marketing assets, and more with in-depth feedback from real people – starting at just $1 per response.
The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.
We source from specialized third-party panel providers – the same consumer panels that large CPG brands use for long-form research – so you get professional survey respondents at startup speed.
It’s free to sign up for a PickFu account, and surveys start at $1 per response. Survey pricing is based on complexity of your question type and audience targeting, as well as audience sample size. You can also subscribe to PickFu to save money on each survey and access our full feature set.
You'll start to get results within minutes. Surveys usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.
For most surveys, 50 to 75 — enough to see a clear winner and the reasoning behind it without overpaying. Sample sizes run 15, 30, 50, 75, 100, 200, 300, and 500: use 15–30 for a quick gut check, and 200–300 when a high-stakes decision needs statistically stronger evidence. For 1,000+ respondents, contact us about enterprise options.
You don't have to get it right the first time — 'Get more respondents' on any finished survey adds new responses to the same results.
