Summary
Avenue7Media is a full-service Amazon agency and strategic business partner that handles everything from catalog and ads to creative for its brand partners. Its creative team uses PickFu to validate listing images before they go live – settling internal design debates and, just as often, winning over clients who don't trust a new direction yet.
One example: a premium mattress topper for Dormeo. After two rounds of PickFu testing pointed the team toward a comfort-first redesign, the relaunched listing delivered:
- 39% lift in conversion rate
- 19% lift in sales
The challenge
Avenue7Media runs two kinds of engagements: full-service clients, where the team manages inventory, catalog, ads, finances, and creative across their holistic 7Avenues framework, and ad hoc creative work, where they design listing assets for the client to upload themselves.
For the creative team, the hard part usually isn't making good images. It's getting people to trust them. Clients arrive with strong opinions about what looks "premium" or what will sell, and so do designers – but those instincts can occasionally be misguided or incorrect.
Jessica Almánzar, the Director of Creative at Avenue7Media, said, "Sometimes I've been amazed at what I think would work, and then what actually works when testing it… sometimes I get it wrong. This is how PickFu surprises you."
There's also the nature of Amazon itself. A listing that performs today can stall when a new competitor shows up, which is why Avenue7Media treats optimization as ongoing rather than one-and-done. "You can't just set it and forget it," Jessica says. "You have to keep looking at the data, because everything changes continuously over time."
How Avenue7Media uses PickFu
The team's biggest use is the Amazon image deck – main images, infographics, image stacks, and video thumbnails. They test in two directions:
- Internally, when designers have two strong concepts and want to know which one resonates before showing the client.
- Externally, when a client pushes back on a recommendation. The team runs a survey and brings back the data instead of an opinion.
The workflow is collaborative. A listing specialist / graphic designer builds the creative, then a creative manager sets up the survey. When results come in, they read the votes alongside the written comments and lean on the AI summary to quickly see what shoppers liked and didn't like about each version. If the winner isn't decisive, they use the feedback to tweak the design and test again.
Where does PickFu fit in the bigger picture for Avenue7Media? Jessica treats it as the qualitative read she can get in hours, before anything ships, and pairs it with Amazon's own A/B testing tool (Manage Your Experiments) for the quantitative confirmation after launch. "In the ideal scenario, we have the PickFu data, and then we go to Amazon and run an A/B test," she says. "If we can't, PickFu is our go-to."
