Meet PickFu: the consumer research platform for leading Amazon brands. Flexible enough to test any aspect of your business, at any stage. Easy enough for anyone to use. Powerful enough for your entire product suite.
The world's top companies just PickFu it.
You can get pretty granular with what you do in PickFu. If you use the tool to the maximum of its ability, your results and sales will be dramatically different.
Kevin KingFounder, Billion Dollar Sellers NewsletterFrom question to confident decision in three steps — no research team required.
Choose a survey type and add what you want to test — or just tell the PickFu Agent what you're trying to learn and it builds the survey for you.
Your survey goes out to our built-in panel of verified respondents. Target by 100+ traits across 15+ countries, and watch votes and written feedback arrive within minutes.
See not just what people chose, but why. Dig into demographics, let AI analysis surface the themes, and move forward knowing your audience agrees.
Validate Amazon product concepts, designs, and branding before you invest in inventory. Use consumer insights to identify winning products, find the best color options and features, and avoid costly mistakes.
Increase your CTR by optimizing your main product image, title, and price. Test your listing against competitors to ensure you stand out in search results and drive more traffic to your product detail page.
Maximize your product launch success with complete Amazon listing optimization. Test your image stack, descriptions, A+ content, branding, and full product pages to boost conversion rates.
Meet the PickFu Agent
Generate with AI. Validate with humans. The PickFu Agent designs and runs your surveys, analyzes the results, and recommends what to test next – from your team's existing tools and workflows.
Chat with the Agent from your dashboard or the sidebar of the PickFu web app.
You're already inside PickFu. Get best-practice tips, have the Agent build surveys for you, and ask what your results really mean.
Tag @PickFu in any channel or thread to launch surveys and retrieve results without leaving Slack.
Your team lives in Slack. Settle internal debates by testing with your audience – then share the results where everyone can act on them.
Connect PickFu to Claude, Cursor, ChatGPT, Notion, and other MCP-compatible tools.
You're working in AI tools. Generate options, test them with your target audience, then push results back into the tools your team already uses.
Check out our agency and affiliate programs. Grow your client list and earnings, and get discounts on every survey you run.
