When sourcing products for your e-commerce business, it’s important to know what your customers are looking for when they shop for a gift. Say Father’s Day is coming up and you want to find the best $20 gift ideas for guys. How do you decide between products and designs? What do the people buying these gifts prefer? Running a PickFu poll is an easy way to find out.
E-commerce
Round Robin
Which gift under $20 is best for guys?
Updated: May 25, 2021How to validate your product ideas with the right audience
Identifying your target audience is key to any e-commerce marketing plan. It’s also an important step when setting up your PickFu poll.
Going back to our example of a $20 gift for guys, your customers could be men. It also could be the women or partners who buy for them.
If you already have a product and need to choose from various designs — three mugs or four bowtie styles, for example — a Ranked poll will help you narrow down your options.
This type of poll is also good for doing a competitive analysis of your product or design and your competitors’ to see what your target audience likes or dislikes about each.
A Round Robin poll is an even more comprehensive way to test your product options.
In a Round Robin poll, each option competes in head-to-head matchups and is scored based on the percentage of matchups won. Plus, you get written feedback from each poll respondent explaining their vote for each matchup.
About this poll testing $20 gift ideas for guys
This Round Robin poll tests three options for a box set of inspirational quotes with a target audience of 100 women. “Which product idea is the best $20 gift for a man and why?” the poll asks.
Option A is in a white box titled “Messages for My Man” with hearts and swirls on it. Options B and C are in black-and-white boxes with bold block lettering.
The winner is Option B, titled “Strength and Wealth,” with a score of 69. Option C came in second with a score of 61. Option A got only 40 votes across three head-to-head matchups.
Men seem to prefer stereotypically masculine designs and products, at least according to the women who buy gifts for them. As one respondent put it, “Guys care about strength and wealth, so this is best.”
The e-commerce seller who ran this poll has a good idea now of what their gift-buying audience prefers.
An interesting next test for this user? Ask the intended recipients of this gift — men — for their open-ended feedback.
The more you know about what consumers want, the easier it is to answer whether e-commerce is worth it, for them and for you.
Which product idea is the best $20 gift for a man and why?
100 people answered this 3 option Head-to-Head poll in 2 hours and 3 minutes.
Selected responses:
I chose B because honestly most of the men I know are suckers for both strength and wealth, and would like to feel like they are in control of getting more of it for themselves. The graphic design of Option B is even stronger than Option C. I like the serifed font and diamond designs in Option B. It all looks very masculine to me. It would only depend on who is giving the gift to the man (mom, sister, friend, cousin, pastor, daughter?). To be safe, I would pick Option B.