Which cover design will readers prefer for my horror book?

The cover in Choice A catches my attention a lot more. Having the quip about King at the top makes it far more noticeable, and I noticed it a lot sooner, and that's very relevant to me since I'm a fan of King. A lot of people are. Opening with that is going to be a strong move in my opinion. I also think having the trilogy number horizontal, and written artistically, is also a more powerful look than how it is in Choice B.

Option A is much more striking design wise. It's more likely to grab the reader's interest because the seal for the award is more prominent and the "Highway to Hell" graphic with the big red H is eye-catching. The Highway to Hell title is lost on option B.

I have a variety of reasons for why I like option B more than I like option A. My first impression after looking at both options was that I like option B more. As to the why, the first is the text placement for the title and the quote. The quote at the top of the cover for option A diminishes the strength of the title name being the first thing I look at when I look at a book cover, because when I look at a book cover I start at the top of the book cover and then my eyes read the rest of the words as I look at the cover and register what it is that I am reading. So, when I see the quote first instead of the name of the book I'm not as focused on the title of the book or thinking about the book as much as I am focused first on contemplating what the quote means. I like that option B has the quote at the bottom of the cover and that the title and series description are what I read first instead when I start reading from the top of the cover. Another thing that I liked between option A and B is that option B has the book title on the highway much brighter and easier to read compared to how option A presents the numbers and the word route. I think making it brighter and easier to read reinforces the clarity of what the title of the book is and makes it easier to remember the title if one were to read the book starting from the bottom of the cover or starting from the top of the cover. Essentially, I like option B more than option A because it's easier to read, the title is easier to remember, and I like the quote placement and the way the series is described better compared to option A. I also think the placement for the winner symbol is better for option B compared to option A because the location of the symbol for option A obscures the highway somewhat and option B does not obscure the highway as much which makes it easier to see that it is a highway. So those are the reasons I like option B more.