Whether you have a napkin sketch or are preparing to sell your app idea to investors, testing your app idea for market fit is a crucial early step that will save you time and money. After all, there are hundreds of apps releasing every day on the App Store. It takes more than a fun-sounding concept and catchy visuals to stand out and have a successful launch.
How to test your mobile app idea
Here’s how to test and validate your idea at different stages in the app idea development process.
If you are narrowing down ideas, a PickFu Ranked poll can help you identify the most interesting option for your target audience.
Once you've decided on an idea to pursue, a PickFu Star Rating poll, in which respondents rate an idea or asset on a 1-5 star scale, is a great way to spot gaps in existing apps so you can make yours better.
You can also use Star Rating polls to test assets like screenshots or your video trailer to ensure that you're communicating your app idea effectively.
While some apps achieve universal appeal, they were initially niche. That's why it's important to test your mobile app ideas with a target audience of early adopters, the most important group for new apps.
About this app idea poll
This Star Rating poll for a trail companion app illustrates the benefits of testing a single option (also known as monadic testing) with early adopters. It asked 50 hikers to rate from 1-5 how interested they would be in the app based on a short trailer showing some of its features.
The results were generally positive, with an average of 4 out of 5 stars. Respondents were particularly intrigued by the trail maps and how the app could help families more safely navigate new areas. However, many also noted that the app seemed to be for new or casual hikers who need more assistance, and less useful for advanced hikers.
Given the feedback, this app developer could choose to integrate advanced hiking features or more strongly target novice hikers. Either way, having these early insights helps avoid costly relaunches or time lost on unnecessary features.
Every PickFu poll includes written comments from each respondent. Combined with star ratings, use them to guide you in developing an app idea that will stand out in the competitive mobile apps industry.