i trust it more when i immediately see the FBI data on the serious situation

This sounds more matter of fact and better informational.

The statistical at the beginning sounds intriguing.

I prefer A because it feels more focused on what people can do and relies less on scare tactics. I feel B is trying to freak me out and assert it can turn people into some emotionless calm, robotic heroes.

I'd be more interested in reading choice A because of the fact they say that school shooting event lasts only 3-5 minutes which seems really fast. I'd like to learn more about why it only lasts that long.

The introduction was enticing to read. Mentioning the FBI shows amount of research gone into writing the book.

I think that A is better organized. I also think that focusing on "saving lives" vs. saying that "complacency kills" sounds more positive and a lot less like scare mongering.

Option A grabs my attention first with a surprising fact about the length of a school shooter event.

A good blurb should be concise but provide informative insights regarding the content of the book. For the two options, the blurb in A is shorter but more concise. The bullet-points listed in the blurb in A is very informative. People can get a better understanding of the book by looking over the lists.

This one has an opener that seems more urgent. I think it is best and more interesting.

Choice A seems more proactive and like it will guide me in becoming better, rather than just telling me how I'm already doing bad.

A sounds informative without being fear inducing or manipulative. I like the title as it seems official and will definitely address the topic at hand. B seems way too sensational.

I like the list of bullet points here. They really sell me on the book and convince me more than the other blurb.

A was a good description of the book. It seemed to have a little more sober way of describing why it was needed and what it could teach you. It seemed better focused on the school /teacher audience.

Straight to the point and immediately impactful from the first two sentences.

I get more detail from B but to be honest, if I ran across something that is longer, and more wordy, I'm more tempted to simply discount it. A is better, it gives me clear bullet points and the headline is compelling. "active shooter event lasts 3-4 min"... is interesting, and it grabs me, which is what you want. you also give Dan D.s name and that he's secret service expert EARLIER on in A. This is smart. We want to know WHY to read this, knowing Dan's details help answer why, HE knows.

I like the idea that this is presented from someone that has experience in the law enforcement field and may have insight from someone that has gone through dealing with these types of situations.

Option A seemed more informative when it comes to the content of the book, as well as the perspective of the author. Option A was also more positive (if such a thing can exist, given the content), and projected the information as a guide to victory and safety. Option B was very negative and seemed to rely more on scary language than honest engagement.

This is easier to understand and less wording so people will be more likely to read it all.

The bold face up top is much more interesting and tells me *why* I would want to read on, rather than being just scary text like Option B.

I like that it is a little more concise. I also think the first few setences really gets my attnetion more in A.

I chose A because it provides a clearer sense of the concrete actions and skills that the book teaches. B emphasizes more the tools that are included, like forms and templates, which seems less directly useful.

A sounds more professional by starting with FBI. also shorter makes it less boring

The opening on option A is much more attention getting and will peak my interest. I can't say I'd read it but it would get me to consider reading it. B is rather plain.

I prefer option A. It gets to the point quickly and it is easy to understand what it is about.

I selected A because it broke down more clearly what could be gained from using the book. It was more plain and didn't use Bold print or too many details but stuck to the basic information that would be learned and how the First 5 minutes makes all of the difference.

I like the brevity of this choice, which is informative but also easy to read and digest. Very nice for sure!

I am more apt to read A because it is concise while being info packed.

I liked the first line. I liked the fact that it is shorter and has bullet points.

Because in option A the actual purpose of guiding how to save yourself in such emergency situations seems to be well described in a organized way.

Option B would make me feel most inclined to read the book. The information that is offered in the blurb is really interesting and I like the layout of the information a lot more opposed to the other option.

I feel like telling us that we are not prepared severs as a motivator to get prepared.

i think the blurb in option B makes the book look much more enticing to read because it is more digestible

B hits hard and fast and really grabs your attention. the other option is not bad at all but comes off more professional and clinal to me, B feels personal almost

This blurb is way more concise and draws you in quicker. It's broken up in a better way that makes reading it easier. It flows better and it's more persuasive, too.

The font is bigger and the bold words make it more appealing to the eye.

this one is more direct and powerful. instead of "according to the FBI" it actually just presents statements

This intrigued me and interests me more because they talk about how most schools are not prepared. That makes me very nervous and worried and want to talk to my kids school to see what they can do better. This grabs your attention a lot better

This one highlights the key facts you would need to make your decision. You can scan the document well, enabling you to absorb the most important parts of the information.

I chose option B because it caught my attention first. The phrase at the top "Most schools are not prepared for an active shooter event" caught my attention.

For something like this I think the basic materials that are outlined are very useful and more likely to be relevant some time after you've read the book.

I think the first one is way more descriptive and also has a better, more meaningful title.

Option B seems more informative. Option B does not use scare tactics to grab the readers attention but uses facts and knowledge. Option B seems like it would leave the reader informed and empowered.

I prefer the text in B as it is much more action oriented.

Option B makes me feel more inclined to read because it has some of important points in BOLD.

I can't stop thinking about the opening remarks in Option B. I am completely drawn in by how it references complacency being a killer. This makes me want to order the kit so that I can act and not have any blood on my hands if I were ever in this situation.

I prefer the option B book description because the introductory text is more descriptive and asks an important question about this topic that captures my attention and interest. I also like how the option B book description used the bold font to highlight the important details of this handbook and what it includes.

I think option B offers more of a sense of confidence, I feel that maybe it is an important book to look at.

I like the keywords "complacency kills". That grabs my attention and makes me more likely to read the book.

Option B grabs my attention right away first, and makes me feel like there's a huge problem and issue at hand, and this book can help me.