PickFu pricing
Flexible plans to fit every business. Surveys start at $1 per response.
Pay per survey or subscribe
Survey pricing is based on complexity, audience targeting, and sample size. Pay as you go, or subscribe to unlock discounts and advanced features.
Pay as you go
Free to sign up
Everything you need to start gathering feedback, with no commitment. Pay only for the surveys you run.
- ✓Starting at $1 a response
- ✓AI analysis tools on every survey
- ✓10 survey types covering every use case
- ✓90+ traits to target your audience
- ✓14 countries for global feedback
- ✓15M+ respondents worldwide
- ✓Unlimited seats for your team
PickFu+
Starting at $999/year
For growing businesses looking for the best value from consumer insights. Includes all AI tools and team features.
Everything in pay as you go, and…
- ✓PickFu credit included
- ✓Save up to 15% on every survey
- ✓Free daily mini-polls for quick insights
- ✓$999/yr credit plan (5% off)
- ✓$2,999/yr credit plan (10% off)
- ✓$4,999/yr credit plan (12% off)
- ✓$9,999/yr credit plan (15% off)
Enterprise
Custom
For organizations looking for maximum flexibility, admin tools, and governance in their consumer research process.
Everything in PickFu+, and…
- ✓Dedicated customer success manager
- ✓Negotiated survey discount
- ✓Multi-team contracts
- ✓Custom templates for your team
- ✓Custom demographics for surveys
The world's top companies just PickFu it.
What you get with PickFu+
Subscribe to PickFu+ to access powerful data analysis tools, accelerate your consumer research process, and unlock survey credit savings.
Money back in PickFu credit
Get 1:1 credit with your subscription, letting you run more surveys at no additional cost.
Discounts on every survey
Save up to 15% on every survey you run. The more credit you buy, the bigger the savings.
Free daily mini-polls
Get a free 5-person mini-poll every day, enabling easy experimentation and quick insights.
Unlimited survey creators
Enable consumer research across your whole team with unlimited survey creator seats.
Team templates
Streamline survey creation by creating and sharing templates for your common surveys.
Priority support
Our Customer Success team is standing by to resolve any issues in 6 hours or less.
Compare plans
| Feature | Pay as you go | PickFu+ | Enterprise |
|---|---|---|---|
| Dedicated CSM | — | — | ✓ |
| API access | — | — | ✓ |
| Custom NDA | — | — | ✓ |
| Custom traits | — | — | ✓ |
| Team templates | — | ✓ | ✓ |
| Free daily mini-poll | — | ✓ | ✓ |
| Permission management | — | ✓ | ✓ |
| Survey your existing audience | ✓ | ✓ | ✓ |
| AI analysis tools | ✓ | ✓ | ✓ |
| Support priority | Response in 24 hours | Response in 6 hours | Response in 6 hours |
| Strategy calls | 30-minute session | 1 session/month | 4 sessions/month |
| Sample size | 15-500 | 15-500 | 15-1000 |
| Included demographic questions | Age and gender | Age, gender, race, education, and income | Age, gender, race, education, and income |
| Team seats | Unlimited | Unlimited | Unlimited |
| Survey discount | None | 5-15% | Custom |
| Included credit | None | $999-$9999/year | Custom |
Streamline surveys with PickFu credit
Not ready for a PickFu+ subscription or just want a bit more credit? Prepaid credit simplifies your accounting and unlocks one-click surveys. Best of all, your credit never expires.
Frequently asked questions
How much does PickFu cost?
It’s free to sign up for a PickFu account, and surveys start at $1 per response. Survey pricing is based on complexity of your question type and audience targeting, as well as audience sample size. You can also subscribe to PickFu to save money on each survey and access our full feature set.
What do surveys cost?
Multi-question surveys are priced the same way as standard PickFu surveys, with pricing depending on the number of questions asked, which question types you choose, and your audience selection. Learn more about PickFu pricing
What is PickFu+?
PickFu+ is our premium subscription plan designed for power users who need advanced survey features, cost savings, and exclusive benefits. Perfect for businesses running frequent surveys, it includes:
- Priority support for faster assistance
- All AI analysis tools and team features
- Survey discounts for premium plans
- Free daily mini-polls for everyone on your team
- Exclusive templates and tools for deeper insights
Who should subscribe to PickFu+?
We designed PickFu+ to scale with your research needs. Anyone who runs more than one survey a month should subscribe to PickFu+ for savings on surveys, AI tools included with every survey, and your money back in PickFu credit.
Do I need a paid subscription to run surveys?
No. You can always sign up for free and run surveys on our “Pay as you go” plan. It’s a great way to explore PickFu with no initial commitment.
Do I get unlimited surveys if I subscribe to PickFu+?
No — PickFu+ isn't unlimited. You still pay per survey, but subscribing adds monthly credit, a discount on every survey, and a free daily mini-poll. Surveys start at $15 depending on question type and audience; for a personalized estimate, contact our Customer Success team.
How much of a discount do I get with PickFu+?
Your discount is based on the tier of prepaid credit you subscribe to. Currently, only annual subscriptions receive survey discounts. The discount percentages are as follows:
- $99/month (no discount)
- $999/year (5% off every survey)
- $2999/year (10% off every survey)
- $4999/year (12% off every survey)
- $9999/year (15% off every survey)
For larger credit plans and discounts, contact us for custom enterprise plans.
Do you offer monthly plans?
Yes. Our introductory PickFu+ plan is available for $99/month and includes the following:
- $99 of credit deposited monthly
- All PickFu+ features
- No survey discount
Can I cancel my subscription?
Yes, you can easily cancel your subscription at any time from your settings page. Your benefits will continue to the end of your billing period.
What's a daily mini-poll?
Daily mini-polls are free, 5-response surveys available to teams on PickFu+ subscriptions. Each member of your team can run one mini-poll for free every day. This is a great way to run quick low-stakes tests, settle internal debates, ask fun questions, or gather directional feedback before testing further.
What are PickFu credits?
PickFu credits are PickFu's in-app currency. They work 1:1 with credit card purchases but provide added flexibility for easily sharing funds with teammates, consolidating credit card transactions, and enabling one-click survey purchases. You can purchase credits as one-time packages, or subscribe to PickFu+ for recurring credit deposits.
How can I pay for pre-paid credit?
We support a variety of payment methods, including:
- All major credit cards (Visa, Mastercard, Discover, American Express, etc.)
- Bank transfers
- Apple Pay
- Google Pay
- Link
Don’t see a payment type that will work for your organization? Contact our Customer Success team and we will be happy to assist you.
Can I purchase prepaid credit without subscribing?
Yes. If you want to make a one-time purchase of prepaid credit, we offer prepaid Project Passes. As a bonus, each Project Pass includes a temporary subscription to PickFu+ so you can explore all of PickFu’s features. The current Project Pass tiers are as follows:
- $500 (30 days of PickFu+)
- $1000 (60 days of PickFu+)
- $5000 (90 days of PickFu+)
- $10000 (120 days of PickFu+)
To purchase a Project Pass, first sign up for free.
Can I purchase more credit?
Yes! If you need a larger amount of pre-paid credit, contact us for a personalized discount quote.
Can I use prepaid credit for subscriptions?
No. Prepaid credit can only be used for surveys and follow up questions.
Does my prepaid credit expire?
No. Credit never expires — buy it now, use it whenever you're ready.