Option A is more friendly and believable. I like the younger man and his excitement. I can't get behind the bearded man in option B.

i like choice a the best. it shows the person in the film working out really hard. and then shows that he doesnt smell bad and isnt sweaty despite lifting a really heavy weight. he also is clean cut which i like

youg guy feels more approachable

this is more relatable and appeals to "every man". the guys seems like a normal guy. the other one appeals to a limited set of people (active duty, huge beard guys).

I like option A the best because I like that the video shows the person working out, which make me immediately think of sweating and the smell associated with it. In turn, that made me pay attention to what the person had to say about the deodorant.

I prefer option A because option A (featuring a weight-lifter) can convey the message that NOMOBO is effective even for those with active lifestyles, reinforcing its suitability for physically demanding situations.

I prefer option A because he is younger and I think that would appeal to most buyers. I feel that people in option B's age range would be less likely to try new products that they see on the internet. Younger people tend to take more risks when buying new products. Also option A seems more charming and approachable.

I thought that the ad in A was more appealing and better showed the benefits of the product.

B seems more truthful, relatable, and real. The guy working out in A is cringe-worthy, sounds fake, and looks like an annoying meathead.

I think I can relate more to him. Especially since he is a fellow vet abs know all about those hard working days that made me sweat.

B is just more relatable to me, in terms of age and physicality, I would be more tempted to try the product based on it

i find this speaker to be more professional and down to earth. he wasnt smirking the whole time like an idiot with bad audio quality

I like the message delivered by the man in Option B the best but would prefer he show the actual product in the video like the young man in the other video does. Option A would be more appealing if the young man wasn't so out of breath while he's speaking.

I prefer option B because I think that it is a more interesting and relatable advertisement. I think that the testimonial feels very genuine and authentic and does not at all feel forced or scripted. I also think that the video/audio quality of option B is much better than option A.

I feel like this man is just more compelling and realistic. He reminds me a lot of my husband and is from my generation. He speaks from the heart, and I believe he's stinky!!!

I like this one a lot because he is an older working man with kids like my husband. He talks about a normal working class day like most men have. This video seems like the most realistic one. The guy sounds more sincere in his review of the product. I like how he describes the product in depth a lot.

I think the one with the guy with the beard is more relatable. Most people aren't really gym rats like the other guy (and he gives off a bro vibe that I personally find a little off-putting.) Also, the beard guy has that mention of "oniony smell" ... which is horrible, but also something likely to stick in people's minds after they see the video.

I'm a 51 year old dude, and the gray beard is definitelyl better for my demographic.

I think the guy in option B is more relatable. The guy in option A also didn't seem to be taking it too seriously.

I think both seem very real, but I really preferred the format and the delivery of choice B. I'm not one who works out in the gym, but I do work at home and I have kids (and am a bigger guy) and I don't want them to have to hug me while I smell bad. He seems genuinely down to earth and trustworthy. I liked his earnest reasoning behind his appreciation of the product.

B is more natural and he ads in a story of himself which makes it feel more authentic. Option A seems more sponsored and forced.

B is more impactful because the guy has more presence and is speaking more directly and forcefully. The kid in A seems awkward and he is out of breath so it does not come off as convincing.

I liked how down-to-earth option B is. He gives real life examples and is easy to understand. I think option A would have been a decent choice if he wasn't out of breath. He was a bit difficult to understand. I think option A would have been relatable to gym goers if he was more fluid in his speaking. I had a difficult time understanding what he was trying to sell.

The transition in option A just ruined it for me. It felt super natural until it cut out and back in. The background in option B was something comforting because it was in the bathroom. It had a vibe to it and it felt very personalized. Also the details in the message made me feel like a family member was talking to me. The video in option B just felt more homemade and I would be interested in buying from that one because of this.