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Which of these three images of an air fryer would most likely make you consider purchasing the product when browsing an e-commerce website?

Audience:30 U.S.-based respondents Wayfair shoppers Walmart.com shoppersAmazon shoppersPeople 25-34 years oldPeople 35-44 years old People 18-24 years old
Factors like design appeal, clarity of product features, and overall visual attractiveness are important qualities of an image that would compel buyers to click on a thumbnail in an ecommerce store. Also, the way an image is viewed from afar might be different than when it's zoomed it, so these are all aspects to take into consideration.
2nd place
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Option A8 respondents
Tied PickFu Winner
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Option B7 respondents
3rd place
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Option C5 respondents
Tied PickFu Winner
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Option D10 respondents
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Online shopping marketplaces