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Which message would be preferred from Alexa on Yellow ring device notification for you if you were eligible for free 30-day Prime Trial offer? Please share reasons why you prefer one over the others.
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- captions off, selected
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Option E won this Ranked poll with a final tally of 10 votes after 4 rounds of votes counting.
In a Ranked poll, respondents rank every option in order of preference. For example, when you test 6 options, each respondent orders their choices from first to sixth place.
PickFu requires a majority to win a Ranked poll. A majority winner differs from a plurality winner. A majority winner earns over 50% of the votes, whereas a plurality winner earns the most votes, regardless of winning percentage.
If an option does not earn a majority of votes, PickFu eliminates the option with the lowest number of votes. The votes from the eliminated option are reassigned based on each respondent’s next choice. This process continues in rounds until a majority winner emerges.
Scores reflect the percentage of total votes an option receives during the vote counting and indicate the relative preference of the respondents. If there is no majority winner, look to the scores to see how the options fared relative to one another.
Option | Round 1 | Round 2 | Round 3 | Round 4 |
---|---|---|---|---|
E | 26.32% 5 votes | 31.58% 6 votes +1 | 36.84% 7 votes +1 | 52.63% 10 votes +3 |
F | 42.11% 8 votes | 42.11% 8 votes | 42.11% 8 votes | 47.37% 9 votes +1 |
A | 10.53% 2 votes | 15.79% 3 votes +1 | 21.05% 4 votes +1 | Eliminated 4 votes reassigned |
D | 10.53% 2 votes | 10.53% 2 votes | Eliminated 2 votes reassigned | |
C | 10.53% 2 votes | Eliminated 2 votes reassigned | ||
B |
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2 Responses to Option A
I chose A as my favorite because it was short and to the point and I hate when i get long notifications on my Alexa. I chose E as my least favorite because it was too long and said too much. It would have lost me quickly.
This one doesn't seem like you are being forced to use it.
2 Responses to Option C
the first 4 options that i chose i picked and put in the order that i did b/c i don't need to be told about all the benefits of prime. even if i wasn't already a member, i would still know alot of what a prime membership includes. the shorter the message from alexa the better. i hate being interrupted by alexa with bs that i didn't ask for. the last 2 options i chose was b/c of alexa listing the prime membership benefits. all i need to know is that i'm eligible for free 30 day trial, if i want to know more i know how to ask
I went with my gut feeling and chose the ones that appeal to me the most
2 Responses to Option D
I like the exclusive bit being in the shorter messages. Can't make things too long because then people tune out, even if it's only a couple seconds, but everyone likes being included in something exclusive, even if it's not really all that exclusive at all, it's just the perception.
I like in D how they reference "exclusive" and they end by asking about interest in 30 day trial. The trial lets me know I don't have to commit, I can just try this out. I don't like it when they list the TV etc. because then it gets to be too long and pestering.
5 Responses to Option E
I like the slightly longer message because it tells you some of the benefits.
I like option E because it gives you examples and offers you the option to “learn more” instead of trying to get you to sign up right away.
I chose E as my choice because I like the way that the message was phrased and how it was easy to understand and process.
I prefer the message that immediately explains the main benefits to me and that gives me the possibility of obtaining more information before deciding because I am a person who generally likes to investigate before buying something
all wording in audio clips are similar...and easy to understand ..."save now" is a call to action I live...and "want to sign up now?" as well
8 Responses to Option F
It was concise and to the point. It was polite and asked me if I would like to start now. The benefits were good, even though they were listed in some other ones too. Overall, they were all very similar so I honestly had a hard time choosing as they all had the same computer voice.
I prefer the notifications that start off by saying that I'm entitled to a free trial, or offering me one. That's what really piques my interest and gets me focused on listening to the notification. After hearing about the free trial I pay attention to the benefits. The other way around I'm zone out when the benefits are being described, and then I'm a little hesitant and suspicious about the free trial being offered at the end.
It's short and to the point. It also has the feeling of being a special offer.
"F" treats me like I have a choice and not pressuring me into a decision.
choice f was the most enticing and engaging followed by my second favorite choice b. I disliked the rest equally.
Choice F starts out by emphasizing the word "Free" and then lists the advantages of belonging to Prime, like free shipping. I like the way it emphasizes "exclusive deals," which would appeal to me. Choice E is almost identical to Choice F. The others are relatively the same, but they don't list the benefits as well as the first two choices.
Each sound clip was very similar but I felt F was the most persuasive and also the one that sounded like the least hard sell.
This one sounds the smoothest and works best. It highlights the free trial which is important.
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