I think simpler is better!

I like Option A because everything the app offers is condensed nicely and I like being able to see the logo of the app on the phone instead of the baby.

I like the simplicity of it.

A because in B it's already an older baby and when you're pregnant you're not really thinking about anything more than pregnancy and maybe a newborn!

Looks cleaner and more professional over all

The images on the phone of option B make it look kind of cluttered. I think option A looks much cleaner and way more appealing.

i like choice a

I chose A because the image of the baby wiping its nose with its hand in image B is disgusting.

I like the simplicity.

A is simple and good. Plus it looks like a pregnant woman outline.

This one seems more fitting to pregnancy

I like the simplicity of the logo design, the other one is too busy.

I like A because there seems to be less going on.

If it's an app about a baby, show a baby.

Like B because the screen shows more detail.

I like B because I think the icons and the baby add a lot and draw your attention first. A looks kind of boring.

I liked the picture of the baby

The logo on the phone looks stylish and cool in Option A but as a potential user I'd rather see a screenshot of what the app is supposed to look like and what it will actually do for me. The screenshot in Option B better matches the description overall and lets me know what I can expect as a potential user of the product.

I like to have an idea of what the app will look like on my phone.

I like that this one shows the screenshot of what features the app has and that you can see the menu options.

I like the version with the picture of the baby. It made me feel more included in the app. But, perhaps there could be a way to photograph a baby so that it was more generic and inclusive.

The image with the app give me a better idea of what I will be using.

I like that the information is displayed in B.

I prefer B, because it gives you a better look at what the app will actually look like in use.

I prefer to know what I'm going to get in an app with screenshots

It shows what the app looks like.

This one is more clear as to what it is.

This has more pictures on the phone of the app and how the overall interface works and looks like. It catches my eye better than choice A

I like the ad which shows how the app has so many pictures and great graphics to help understand the baby's development. The other ad looks very boring in comparison.

I choose B because having the child on the display makes it faster and easier to use.

Everyone loves a sweet baby face!

AS I FEEL THERE IS NOT A GREAT DEAL OF DIFFERENCE BETWEEN A/B, THEREFORE, B MUST INCLUDE A WORKING DEVICE IN ORDER TO COMMUNICATE ALL THE INFORMATION WITH THE MOTHER. I HAVE FOUND CONFIDENCE IN THE STATEMENT, "THIS APP ...COMPANION...." CAN BE A REAL ASSET.

Option B shows more specific information about what the app offers on the phone instead of just a logo.

I like being able to see what the app looks like, so I picked B. However, seeing just the logo on the phone on A was almost equally appealing.

I really like that option B shows an actual picture of the app , not just a logo

I like the graphics betteer

I like the picture of the baby in the cell phone. that is what caught my eye first ! Otherwise the pics are the same.

Seeing the actual screen and what could be on the screen when I view it is a much preferred option. I would rather get a preview of what I may be looking at than look at a possible design

Option B shows me what the app actually looks like open and shows me what I can do with it. Option B is more attractive and grabs my attention right off the bat. I think Option B would entice more women because they can see what it is and how to use it. Option B would get a wider audience of look deeper into what the app has to offer.

preview is easy to read

It's better with the photo of the baby on the screen of the smart phone

I liked option B because it actually showed you what the inside of the app looks like so that you have an idea of the layout.

Simply because the photo of the phone app showed more detail in option B

I really like the intricacy of the design on the smartphone image.

I choose B because the design is cute and appealing.

More information up front

i like the picture of the baby on the phone in this ad it makes it more identifiable and i can relate to it very personal

I prefer choice B because of the photo of the baby, it just feels more personal. I don't notice any other differences.

I like B with the little ones picture on the screen. Gives me a clear idea of what I can do with it.

I like B because it shows the photo of a baby.