The brand matters the most to me as you can usually Guage the quality of a product based on well known brands

I like choice A brand is trustworthy. I choose this because it is comfortable option.

A brand I trust is hard to find these days on Amazon unless I search for it specifically. For camping gear I believe this to be a must since I don't want to get wet or have something fail. That's also why the Warranty option was number two. Generally the brands I trust and know have better warranties and therefore I'd go with them in a heartbeat. Then I'd be looking for the features I need, then the features that are nice to have for the price. The last three options - sustainability, aesthetics and reviews are less important to me when looking for something for camping.

Both brand familiarity and sustainability tie in at first for me. There is no either or. I must know the brand is sustainable in order to buy it multiple times as we are switching to a more eco friendly lifestyle for our children and setting the path for their future with everything we purchase as well as teaching them the importance of their future and their childrens futures.

I care the most about a reputable brand and how it looks. A good brand means it will last longer and if I love the way it looks, I'll use it more.

I voted based on how appealing the factors were to me compared to the others and which ones I would click on in the real world.

Price is always king. I shop on Amazon to save money so price is always my first consideration. Features obviously comes next, especially for outdoor gear. On the bottom end, I don't worry about brands at all, especially on Amazon. I know it is nice to build a name and gain repeat customers but on Amazon I know I am shopping cheap and would prefer no branding. It isn't something I consider when shopping. Warranty is also low because Amazon handles returns well, and I dont worry about manufacturer warranties too much.

First I want to feel I am getting a good deal. I want features that meet my needs, and based on reviews feel like I am likely to have a good experience with the product. I would ideally like to look good, but that does not matter to me as much as the others. I would hope it would be Earth friendly but if I don't have the others, that doesn't matter. Brand and warranty is not something I care about. I just want a good product that meets my needs for a good price and hopefully looks good.

Price is always the most important thing. I like the idea of it a lot.

Price is the most important for me then next the reiews to make sure its going to work and last. All the others are just added bonuses

Price is always most important to me because nothing else matters if i cannot afford it. There is no point in my even wasting my time considering the features if i have no chance at even buying the product.

i always look for option B first, price, because usually my outdoor gear is ruined after a certain amount of time anyway

I don't care about sustainability at all and the other options besides B and C are nice to haves but not essentials. I am VERY price conscious as I believe that good deals are the key to my purchases and also believe that any product I buy needs to pass the 4.5 star test!

I based the options that I would be looking for most in a product starting with price and use.

Price is most important because I am poor and cannot afford a lot of luxury items, next is reviews.

I really go for price and if it is worth it first when buying anything.

Price plays a huge part in every purchase I make. I also need to know that it is a quality product and those are important factors for me when making purchases

i want value for my money

I really dont care about the brand. I care about what im getting for the price. Thats why price is first and features next. Then i check the reviews and the rest is secondary.

as house wife , need to check price which is under budget and fulfill basic needs .

This is the order if I don't know the brands and companies involved in this product family l. I would choose based on customer reviews then price to look for that optimal balance of cost and quality.

I care most about it performing and lasting long, as well as looking good and being a good price.

I prefer option C because reviews are very important in helping me make my decisions. Option B, F, A and E are also pretty important factors. Option G and D are not as important to me.

I ranked these because I am buying blind so reviews are the most important. I search and read lots of reviews and look at all the worst ones to see the issue. I then chose D because I want the product I am buying to last. I then chose F for features because I want a product I will love. B, E, and G were all ranked in order because I do not mind paying more for a good product. I am fine buying products such as gear without warranties. and I do not care much what a product looks like as long as it makes my life easier.

I always look at reviews first to make sure the item is of popular favor of those who have already used it.

I always look at reviews first and if it has a solid amount of low reviews I don’t even read further and just move on to another option.

I am not brand loyal at all. The first factor for me is to make sure I am not buying a scam item. In order to do that I use the reviews. I then use price in order to tell if the item is of good value.

c making sure people are happy with it / b to make sure I get a good price and save money / F I love all the features I can get for the price / D I want to make sure it lasts / E look good feel good play good / G I usually don't use warranty anyways / A The brand never matters and usually makes prices go up anyways

The number one thing we typically look at is high reviews from consumers. Anything without many good reviews looks bad and is easy to pass. The price is the next best thing as well, it needs to be competitive and well priced. The other stuff doesn't matter nearly as much depending on the type of item..I don't think most people actually care about sustainability or brand.

I would go with option "C". I always look at the reviews before making a purchase on Amazon.

Reviews and functionality top the list for me, with price a close third. I generally don't care about a warranty, and sustainability isn't a big factor for my purchase decisions.

Most important thing for me for any outdoor furniture or supplies is sustainability if your using it outside you want it to be good for the earth and to last for a long time

I care most about sustainability in the gear that I purchase.

I ranked the features of the outdoor gear that I found the most important when deciding on purchasing. I found the sustainability to be the most important. I then considered the features, followed by the reviews by the customers, then the aesthetics, then the price and then finally the warranty.

option D description as appealing to people with environmental concerns, option C makes a product more enticing because of a high number of people have experienced the product, option A many people purchase products that are from a particular brand, option B price is a big factor when I am considering to buy a product, option F features and benefits also count a lot, option G I would consider this last when buying.

O care most about whether the product I'm looking for is green. I also prefer one with good features.

I think option D is the most important because I want to make sure that it is more sustainable and that I won't have to buy a new product in a couple months. That would seem like a waste of money to me. I want something that would last. I think features are important too because I want to make sure I have everything that I would need. Brand in option A doesn't matter, as long as it is a good product.

I think aesthetics says a lot about a product. It is the first thing you see and it is a major selling point.

E A and F are the most important to me

I don't really care about sustainability or brand or warranty. If it works it works. I want it to work and not be too expensive doing so.

This just made sense for how I would pick anything I was in the market for.

I want it to have a certain style foremost

I ranked my choices in terms of how they'd affect my purchase directly. It needs to have the features I want and be for a price I like. I will then look at reviews to make sure it's not a complete piece of junk. Warranty would rank next although not as important, followed selfishly by aesthetics (I love the look of clean packaging and a well-designed product). Sustainability is cool, but that's a luxury at this point. Do not care whatsoever about brand.

As an avid outdoorsman, the features, aesthetics, and quality of my outdoor gear is the most important. Comfort should also be included when dealing with outdoor apparel. Price is also important, but to a lesser degree than features and aesthetics. I also like to go with brands I know and trust because they tend to have a higher quality than unknown brands. Sustainability is also important as I want to preserve the environment that I love spending time in. Warranty and reviews are less important when you are doing business with a brand that you know and trust to make high quality products.

F. The features are the most important factor to me because that will make me interested in the product. I prefer to buy products that have effective and novel features. Then reviews are important next because I need to know how well those features work for people.

I chose option F because the number one thing that concerns me is the features of the camping gear as I need to know what all I can and can't accomplish with the product.

Features and price are the single most important factors cause they give you an idea of the value. Warranty and sustainability are not important to me, and I usually don't fully trust reviews on online purchases.

Sustainable products are usually less durable, which doesn't fit this product well. I care mostly about the features and how the product is viewed by others.

I really don't care about looks or sustainability for outdoor products, nobody is looking at it and it's all made pretty well

The most important thing I want is durability and a good warranty usually means they expect it to last a long time.