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Which main image would you click on and why?
Audience:50 U.S.-based respondentsAmazon Prime subscribers
Age range
Amazon Prime member
Dog owner
Education level
Gender identity
Household income range
Personal income range
Racial or ethnic identity
50 Responses
I would click this one because it has a picture of a dog on it and that indicates to me it is made for dogs and not humans.
#1
The gold looks like it would be the highest end and the puppy pictured has long hair so it will probably owrk
#2
This main image is more aesthetically pleasing, eye catching and beautiful.
#3
I like the gold accents on this choice. It makes me think this is a high quality buzzer as compared to the other options. I also like the dog in the picture although they would not benefit from this. How about a poodle?
#4
I think the main selling point would be having the dog on the front of the box which gives the kit a sense of personalization
#5
Shows many items included in purchase and clearly identifies that the item is for pet grooming.
#6
The construction seems more durable, less fiddly parts. Still looks like it has everything it need.
#7
This option looks very professional, reliable, and visually enticing. The others all look okay, but this one looks more sleek and refined, perhaps due to the color scheme.
#8
I would click on this option. This appears to be the most high quality set of clippers in my opinion just going off of the look.
#9
This option truly has the total package going for it as it displays all the items neatly and organized, looks professionally shot, and included images of the packaging.
#10
I like the black and rose gold look of these trimmers. The image on the box is straight forward and clean, as in it isn't over-inundated with graphics and extra details, it's just a nice looking box. The digital display on the clippers and the handle all look well designed. It seems like a nice unit.
#11
I would click on this because the happy dog really catches my attention more than the other ones. I love dogs and think this one looks really cute. It also looks like a good product
#12
I think this option is the most clear and concise image which provides the customer with the most important and helpful information
#13
Looks unique and different from the rest.
#14
I would click on this image because I can see all the accessories, the razor and the box well. I feel like I learned a lot.
#15
It has a more professional and cleaner look to it. It looks high quality.
#16
The option selected is the most visually appealing and grabs your attention more right off the bat. It has a more advanced and professional look to it that makes you think it would work better and would be easier to use on your pet. It also makes you feel like you are getting more for your money and would be a better buy overall. The option chosen would appeal to more people and would make them more likely to check deeper into what it can do.
#17
Because it also includes the packaging to offer more information for me, and the layout is nice and clean.
#18
I like this image is visually appealing. I choose this because it stands out well.
#19
I like the design of the clipper. It looks sturdy and well made. I also like the image is laid out so it is easy to see all of the pieces that come with the set.
#20
While the image looks a little crowded, it gives the impression that I'm going to get much more in this package. Compared to the others, I would want as many options as I could get for the grooming kit.
#21
I would be most likely to click on and ultimately purchase this option because I think that it has the most eye-catching and visually appealing product image out of the four options.
#22
I like the black and bronze design of the clippers that I clicked on.
#23
This seems the most simple to use and the most professional looking. I also like how all the included accessories are laid out for easy viewing. The groom smart one seems a bit confusing to understand what is going on in this image.
#24
I loved how happy the dog looked in this option since this made the product seem more effective and engaging.
#25
Wahl is a great company that I trust.
#26
I am familiar with the brand so I know it will do a good job. i also like that the different blade guards are clearly labeled. The other three products you can't tell much difference between the guards.
#27
I would click on this option because I like that the different pieces are color coded.
#28
I chose the one in upper right corner because I like its look best. It's a neat appearance and I also like the look of the colorful combs.
#29
I love golden retrievers. that's the kind of dog I have.
#30
I dont really like gold products, between that and the dog looking too photoshopped I prefer the looks of the right image
#31
I really adore the design of the pet clippers for the one I clicked on. Not only does it has an adorable picture logo, but the gold chrome texture is enticing. The shape and function of the clipper looks very solid as well. I wish the clipper size were more diverse though.
#32
I would go with the chosen option because it looks the most sleek and stylish to me. The other choices feel rather bland to me overall.
#33
I know and trust Wahl products to perform well without harming hair or skin. I don't know any of these other brands and would only choose them at a discount.
#34
I like the fact that the blades are different colors which would make it easier for me to remember which one I like to use the most. I like the the products that come with this package.
#35
This option looks organized and sharp, shows all the items included in the set without any embellishments, the image is elegant and precise.
#36
I like the dog in the photo with the product, the color of the product and the layout in the top left option. It draws your eyes right in with the dog being so cute.
#37
I like the color, the logo, the name and the dog better than the other three.
#38
The listing with the dog is a good way to convey the idea of this product as a pet trimmer
#39
I like seeing the packaging that comes with the item
#40
It looks clean in comparison to the others, I like the design of the clippers as well. It is also nice to see the box it comes in.
#41
I like having the dog included.
#42
I like the look and design of the clipper. Plus I like how it arranged all the items included. Thus I would click on this one first.
#43
I'd click on this one because the product looks very good to me, i love the shape and design and arrangement of all its components, I'd like to own it.
#44
This option shows that the product is made in the United States and I would support products made at home over others.
#45
The larger photo of the dog in the display is the first thing that drew my eyes that I would click on because I know it is intended for pets instead of humans.
#46
The image I clicked has a label showing "made in USA". I believe the quality of the product is the highest among all of the options available.
#47
I like the traditional look of the clipper.
#48
I would click on this because the inclusion of the dog makes it easy to understand what the product is used for/with.
#49
I think this one looks the most professional.
#50
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Demographics
Age range 35-44 (20)
Amazon Prime member Yes (49)
Dog owner Yes (50)
Education level Bachelor's degree (25)
Gender identity Male (35)
Household income range $35-75k (19)
Personal income range $61-100k (17)
Racial or ethnic identity White (33)
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