I liked that the product in this option was a lot brighter and lighter, since it seemed more refreshing.

The shininess of the bottle and the bright white of the label are more eye-catching in A. I think B looks more realistic but if I were scrolling through quickly I would be more likely to stop on A.

I like choice A as it looks lighter and brighter of which that is what this serum would do to my skin if I use it.

It looks brighter so it makes me think of bright and healthy skin.

I thought option A had slightly brighter lighting which I liked.

I prefer A because it highlights the tones and hues of the bottle better.

I prefer option A I think the label looks more high quality than option B.

I love getting a glow from a serum like this, and this serum just looks more glowy to me overall.

B is too dark... especially for a product that's supposed to be "lightening." I would want to bottle to mimic what the product is supposed to do.

B looks dark and dull in comparison

I prefer choice A because the picture is brighter. It makes it easier to see.

The bottle looks brighter, and the label looks whiter.

I prefer the lighting in this option because it make the product look more expensive.

The brightness of A is better and more attractive

I think the illumination here really catches the eyes and casts a soft but noticeable glow

The clean shiny look looks better.

After carefully studying and comparing both images of skin care products displayed above, I selected Option A over Option B as my first preference and the one that I would more likely click on to purchase for my own use. I felt that this image had more eye catching appeal to me personally due to the bright golden glow on the bottle due to the brighter lighting.

I prefer option A because I like the warmer and brighter tones of the bottle.

A looks more beautiful and has more visual impact — the lighting is brighter and provides more contrast and makes it pop off the background.

they almost look the same! maybe A is a little shinier? I like shiny better

A quality looks more appealing then B. A gives off a image of new beauty while B gives off a dull look to an overall image.

I like A over B because the bottle is brighter and shinier in A.

I strongly prefer A. A looks more bright and more 3 dimensional, and B looks somewhat flat in comparison.

The lighting for Option A makes it seem more vibrant.

Looks clearer, cleaner, brighter.

The glossy look is better because people want their skin clear and glossy.

I prefer option A because in this image this skin care product glows due to given lighting which is very fitting for a skin care and smart to use this image.

A. It's just a little more compelling for me visually. Can't really say why. I hardly see a difference.

The closer up picture lets you see the details of the product more easily

I prefer this option because it looks shiny and more eye-catching.

I like how the bottle has more dimension in option a with the light reflecting than the flatter image in optoin b

The label is bright which gives me a sense of welcoming.

A looks brighter and less washed out

It brightens it up more makes it shine better you can see more of the product

I like Option A as the lighting is better and I feel I can read it easier.

I prefer the brighter light. I always think that a product I buy for my skin is going to brighten it, so this would be a good way to get my attention.

the brighter draws my attention more, and it is easier to read

I chose A because the image is bright and easy to read. It really caught my eye compared to B.

I chose option A as the choice that I liked the best because I think that it highlights the product in comparison to the choice in option B.

I think the brighter label looks better.

That gold makes it shine!

I like it better with the brighter lighting. The other seems almost too dark.

for an image of a skin care product on Amazon option B looks th best for me in my opinion.

The bottle is less shiny. It is more modest. It draws more attention.

B looks as if it has liquid in it A does not.

I like the softer white. Without the comparison I'm not sure it would matter either way though

The one I didn't choose looks heavily edited and weirdly shiny.

A is too shiny. It is distracting. B is clean and professional.

I like option B better because it looks like it has a softer lighting and I think it looks nicer.

I like Option B. I like the darker lighting style for this product. It's more attractive and stands out better.