I prefer option A as it features the view of the packaging, which is helpful context.

I like that option A is all black and looks sleeker and more modern.

The leg looked stiff and dull in B and C; A looked more dynamic.

The packaging in Option A really helps to identify the product quickly, so I’d click here!

#1 choice had more things in the picture so it looked like more might be included. Choice #2 picture looked clearer with the dark blue than the light blue in the #3 choice.

A gives the most information about the product and has the best design

All three choices are pretty good overall. Option A caught my attention the most because of all the accessories shown.

I chose option A. I like the look of the black brace and the ice packs pictured next to it.

A looks better to me and this seems like a more complete presentation.

A is my favorite as it shows the product packaging, something that is absent in the other two images. C and B are more similar, and I picked C second over B simply because I prefer it's blue color over what B offers.

Option A with the box would have me clicking first because I noticed it said 3 pieces and I click to enlarge it wondering if that meant there were three reloadable ice packs or not.

I like how this one is presented. I find it appealing and informative.

I like the extra detail in a. Makes you want to open it up and learn more about it

Option C caught my eye first, as it has multiple instances of the product shown.

The packs make the product look more interesting

I like the look of A the best and it also seems like it has the most stuff. C and B are nice but I just don't like their look as much and they seem like less for the money.

I like that it shows all the parts that come with the knee pack. I can clearly see that the ice packs can be frozen separately and I don't have to put the whole thing in the freezer.

A is the only one that clearly shows it's an ice pack. The other two just look like a brace.

I'm going to go with option A' since I appreciate the design and color of the product, as well as the fact that it shows the packaging.

A has a very good design, I don't like the color options from option c or b

Option A: I like that the ice pack and knee-wrap are separate which allows the knee-wrap to be washed and stored separately from the ice packsOptions B &C: Tied. Both have a similar design. It's unclear if the ice pack can be frozen separate from the knee-wrap, but it doesn't look like they can be separated.

I chose in the order they make the most sense as the consumer

option A having the packaging is extremely helpful in the image. It gives me a good idea of how I can use it and I would not have known I could use it for cold like that without it and the 3 packs in front of the packaging.

Option A is by far the top pick because the three photos in one immediately grab your attention over Option B and Option C. I like that in one photo you can see the packaging, the product and then how it can be used.

I like the product in option B the best. I like the blue color and strap design as it looks high quality.

I think both B and C work well due to the fact that they show the cushion and really look like they would feel good. A to me just not show that as well.

The velcro strap on option B immediately drew my eyes to it. The design looks like it was properly thought out and looks pretty good. I also think the positioning of the knee is the best in this one and it makes it look really easy to use. I liked C a little bit, but it pales in comparison to B. A has too much going on for me and I wasn't immediately sure what it was even for.

I picked b because the image seemed chart and the brace seemed like it is very sturdy.

D gets my attention because I like how it shows the person wearing it and it shows how it closes. It's the best visual I think.

The look of B is quite engaging and does a fine job of selling the product.

I like the color/shade of blue the best in B as well as the blues in A but I prefer the design/scheme in B better

I would choose choices B and C first because they have been displayed well as compared to choice A.

i chose option b because it shows the brace being applied and how easy the process would be

Option b has the straps that look as if they would allow for more control of the cinching of the brace. Option c also looks very durable and would be a second option. Option a has less visuals that allow me to visualize what I can and cannot do with the product.

I like option B the best. I like that it has the Y shaped strap which goes around the knee

Being able to see the model putting on the leg brace gave me the ability to see myself in the image and imagine how I would put it on myself. This made me want to find out more about the product.

I prefer Option B as my first choice. It's the most attractively designed and that's obviously eye catching. Option A is visually more informative but seems rather ordinary design wise. Option C seems like a crumbled mess and is not in the least tempting.

The item being wrapped around the leg in option B is appealing to me with the straps.

Options B and C are nice sized ice packs that look like they can give full coverage on a knee.

I would choose "B" I like how it supports the back of you leg where you knee bends it maybe makes less pressure on the knee. I like how it wraps around from the back and closes at the top and bottom of the knee in the front.

Option B is really nice. It certainly looks like a useful, and high quality brace. I like it. Definitely a product I can put to good use.

B look good with its display, it shows the usage as well.A look great as well.

Option B looks like it is more comfortable than C with the narrower back, and more adjustable than Option A. C looks a bit stiff (but maybe that's what you want?) but less comfortable in the back due to the width than Option B. A looks probably the most comfortable, but doesn't look as adjustable or easy to put on.

B and C make more sense to me, if I saw A I would not know what it was exactly

I would choose Option C. The product appearance enhanced with its view which intend my attention to click on it when compared to others.

Product images implying action and movement are quite suitable for promoting this type of item. I can easily imagine how it would be used and the color scheme of blue, purple and black is moderately appealing.

Ice is an easy and accessible treatment option if your knee is hurting.

I really prefer the brighter blue color as it's more eyecatching

I think option C is the most colorful and eye catching so that is the one I would be most likely to click on first.

If I am searching for a knee ice pack, I am probably going to click on the product that looks most like an ice pack, which is C. Option B looks more like a knee pad than what it's intended purpose is, which is why I have placed it last. I also like A because it shows multiple ice packs, but not enough to place it at the #1 spot.