I would be more likely to purchase option A because it provides more and higher-quality information. It also provides excellent buzz words that catch and hold the reader's attention.

I liked that the description for the rifle case of option A is more detailed. I also like the Cedar Mill fine wood being used on these case.

A is much more detailed, which makes it stand out to me

I voted for a because the discription is worded better to tell a story.

I like option A the best because they offer me more information. I really like that the case is designed to last decades and that the company will make it right if I'm not satisfied.

I think B is nice that is short but leaves out too much information. A provides more and is a better read than B.

I like the use of the firm's name more, showing Cedar Mill Fine Firearms as the company that stands behind a product. That makes it feel more real. I like the large size of the case described, the protection seal from the elements, and the design from former TSA and security guards. Good for this and definitely an excellent sounding product for the gun case.

A is very expressive in describing the product and the values of the company that makes it, I go with A. B is more generic and to the point.

it is much more descriptive

I would buy this based on the versatility of being able to fit multiple guns in the case plus it is water tight and floats (that's huge).

I think the language in A is really strong and gives me a strong guarantee of the product's quality.

People don't read long descriptions - you're better off being concise.

I prefer option B because the description just contains important product specifications and removes all the fluff that is unnecessary.

This description gives the best view of the product with the line spacing, emoji use, and shorter lines for showing the benefits of the rifle case

based on what looks like a better and much simpler option

I like how simplistic and straight forward option B is. I think it is much more easy to read and understand, which is very important. I feel like option A is trying to overly convince you, which is not a good look.

I would select Option B because the design and construction are top notch and it comes with a lifetime warranty and satisfaction guarantee so I would not worry about defects of any kind because I could get my money back or a replacement.

short concise descriptions

I don't want to read a story I want the attributes and the specifics of the product so I can make an inform decsision.

Option B is a really good ride up. It’s easy to understand and it’s easy to retain that information. Option a is a wall of text I get bored reading it

B is more concise and professionally written compared to a A which uses too much fluff.

it highlights the fact they have a great guarantee

I like the more compact version A just has to much.

B because its says 100% satisfaction guaranteed

simpler is always better - I do not need all the superlatives and capitalizations to make a point. just say what needs to be said.

I like b the best because description A has too much extra.

THi description really says all that is needed but in a more simplified manner which works perfetly.

I like option B the best because the description is more to the point.

Other one seems too far right which means they are most likely also shitty people and I don't want them to succeed.

B because the spacing of the text is more easily readable and appealing and is more professional and engaging and appealing

Option A has too much info. I like how concise option B was in comparison

I feel that if you keep it simple, you stand a better chance of people really reading

Double rifle cases are somewhat necessary for modern AR platforms if you have an optic and a sling with accessories.

The lines in between each bullet helps keep the eye from being overwhelmed. It also helps to get the main points across without too much text.

The description of choice B is straight to the point and easy to digest.

More white space to use and less reading. People dont have the patience to read information.

Option B explains the benefits without being too verbose. It also shows a guarantee better.

I like Option B in this case because it is simple and elegant. Option A would be good except it has many extraneous words.

Product B is short and to the point, easy to read and informative

I would rather buy option B because I like how the description is cleaner looking and easier to follow.

The option selected is a list of facts and details. The other option includes emotional arguments, which will never compel me to buy a product.

Streamlined is always better for marketing text

Option B was just the right amount of information. The bullet point format was easy to read. I like that they explained TSA approved as traveling with firearms can be a security concern.

I like the fact that is listed the weight in the description along with the more concise product read out.

I prefer B and that 100% SATISFACTION GUARANTEE blazes out to me like a beacon in the night. It tells me that if, for whatever reason, this product is bad I can get my money back it is a safe assurance that a whole paragraph of text struggles to give me.

The format is better, the bullets are easier to read and all information is provided.

Option A acts like a bulleted list like B really is, but A is more like a novel with the amount of details. I just need the basics to know if I want to buy it or not.

Option B is way easier to read. Option A is way too descriptive and to be honest kind of not worded well. You will lose the interest of the consumer because they like easy to read bullet points like in option B.

Option A is just flat out too long and wordy. Yea I get that they're trying to do their best to sell their product, but I just don't have time to read a novel when I'm shopping for a gun case. Option B gives all the information I need to make a decision and it gives it succinctly.

The other option presents way too much information in a very dense format. I just want to read the highlights when I read an ad. Also, the other copy overuses UPPER CASE - I don't like being yelled at by people who are trying to sell me something. Consider using bold face fonts instead. And please don't refer to the Constitution of the United States in your crappy ad copy. Thanks.