I really like option A because I feel the product description in option A is more extensive and comprehensive. It gives a lot of details and attention to detail about the gun case. Option B just feels too generic and not very useful for me.

i like option a the most for being more informative

I like the added detail on A, including how scoped rifles work in them (large enough to store them).

I like that option A provides more details. I am able to visualize what the product looks better than option B.

I like how this one gives more information of the specifics and attributes of the product. I feel like I can make an inform decision with this one.

I think this really does give me more practical information and it is easy to read. Still a good bit but more concise looking.

I think that option A provides more and better information about the product. I also think that it uses better buzzwords to grab and hold the reader's attention.

I would go with A. The detail in the text is clear and very well written. B is just lacking in detail for me.

Choice A provides me twice as much information as Choice B. The description gives me details of the cases construction, gives me details on the foam used, gives me suggested uses and potential for customizing the case...it really is a good amount of information that would allow me to make an informed purchase decision. If I could physically inspect the case then either description would be adequate but if I was buying the case sight unseen it would be important to have as much information as I could get my hands on with as much detail as possible.

The more descriptive gun case is better here. I prefer to know more about the product. I think option A provides more information on what you get and that is perfect here. I'd go with option A with the better text and bullet points. Good descriptions in each point made there.

I prefer to get all the information I can when buying a product. While some of it may not be relevant to what I'm looking for, it is better to have it available.

I like the way A describes the product and the values of the company.

describes product more extesively

I like Option B because it is simple and elegant, but because of the nature of the product I need to see as much information as possible, so Option A is the correct choice.

i picked this case for durability. It is made with stainless steel which will last. I would buy the case reinforced with stainless steel.

I like option B better because the description of the product is more to the point.

B is short and concise while accurately describing the product with facts. A is to sales oriented for me.

It keeps the description nice and short, easy to read, I think it would entice myself and others to look into it further when not having to read a huge wall of text.

I think shorter is always better for marketing copy, so I prefer B.

B is more concise, clear, and easy to understand. It basically says the same thing as A, but in fewer words. All the important information is listed without being so long.

I really prefer the short bullet points.

considering this shows all the necessary aspects and size

I prefer the listing in option B because the important elements of the case are easy to find with the double spacing and removal of fluff that typically populates these types of listings.

it just gives me objective facts and doesnt use a lot of conversional kinda language

The shorter descriptions give more information in a cleaner format that is easier to read here

Other one is too blatantly annoying by being too far right.

Put simply, the one on the right clearly spells out in all caps a 100% Satisfaction guarantee. A says almost as much without getting to the point. B is much clearer and easier to understand.

simpler is always better - I do not need all the superlatives and capitalizations to make a point. just say what needs to be said.

I like option B the best because of the American business based statement.

I really like how easy to understand and read option B is. I think the straight forward approach hits home with me more and doesnt have all of the extra fluff that may be confusing.

Cleaner, simpler, easier to read

short and sweet, it tells a person all they need to know without too much frivolous info.

I like that B is brief and straight to the point. A is too long.

Option B has enough info to make a choice between the two. Option B is easier to read and understand the pros of owning the gun case. Option A has too much info and is cluttered making it somewhat difficult to read.

The writing is spaced out and it's easier to process.

I like option bees right up better. It is short simple into the point it’s very easy to understand and process. Option B is unnecessarily long it is a word wall

B seems to get to the point better. If I am shopping on Amazon I don't want to read a novel.

It's more to the point. A lot of the capital letters detract from the message in the other one too.

This description isi the best because it is simple, to the point, without being overly wordy.

Option B gives a much more objective description of the product, showing features and all the advantages of buying it. Option A shows the advantages through the writer's perspective, and maybe what he things it is important, it is not for me, so I prefer to know the product description and choose if it fits my purposes or not. Also there is too much text on the Option A, and it is more difficult to read.

When I was looking at the two different options, I felt very overwhelmed and uninterested in reading option A. When I was looking at it, I compared a lot of the writing to a legal document in a way and this really turned me off to my general interest of the item. I also compared it to a school textbook from high school, which was always a huge burden to read. In a way, I felt like it was overly descriptive and while some people would say that this is a very good thing, again, I felt overwhelmed by all of the language that was used. I felt that with option b, everything was much simpler and it was designed to relay the information to a simple consumer, which is exactly how I see myself. I decided to go with option b because the information was not overwhelming and because it was easily digestible.

The spacing of the text is easier to read on choice a.

I voted for b because it has the weight of the case in the discription. Very important to have a light weight case.

Option B properly uses bullet points and seems less “try hard” it lays out desirable points without blatant overselling/hype and let’s the product stand on its own without comparison

Option B explains the benefits without getting to in depth. I also like the guarantee.

The manufacturer description of the product is more streamlined and professional sounding. If it's good enough for the military, it's good enough for me. It delivers all the key points that are appealing and attractive. Although option A seems to have some good qualities, I don't necessarily need to get into a 2nd Amendment discussion when buying this product

b as it has a 100% back guarantee

I was turned off by the negative language of option A, option B was more concise, and straight to the point. When shopping I want to get to the relavant information quickly without all the extra fluff.

I like option B because the description is laid out better and evenly spaced to make it easier to read.

The random usage of capitalization in Option A looked childish and made me fee like I was being yelled at. Option B was a straightforward list of details, which I appreciate.