the fact that its relieving to neck /back pain prob speaks more directly to people since it connects with a symptom that people might have, instead of retaining shape, which is not intuitive of what benefits it brings

What really jumps out to me with option A is that it states that it is ideal for relieving neck/back pain. That makes it stand out from option B and that is the main thing I'm looking for when I'm looking for a pillow.

You sold me at relieving neck pain, I also like the 5 years of keeping its shape. This title is my choice.

This is more common than a camping pillow and used by more people

A camping pillow is a bit too specific in my opinion.

I feel it was better so i deceided

Sounds better and more natural. good details

This is intriguing because the term "shredded" is unusual in this context and is more appealing than a pillow designed for camping use.

I only chose A because it gives the pain point of "relieving neck/back pain." Both titles are really unappealing: 1. People are freaking out about plastics and toxic chemicals every day. Emphasizing the shredded memory foam and even mentioning chemicals in the title is a turn off -- both should be mentioned in the product description. 2. If the pillow does ultimately have a smell, talking about the smell in the title could latter be seen as false advertising and result in lawsuits. I'd recommend pulling that completely.

Shredded just sounds more enticing to me.

The ad describes the lightness and compactness of the pillow. The size and weight is important for camping.

I think the word "shredded" can be misinterpreted as a bad thing (in Choice B) so Choice A seems a bit more appealing.

I voted for option A because it talks about relieving neck and back pain which I believe speaks to more people around the world than anything else.

It gives me simpler and easy to understand details about the product right off the bat

As a back pain sufferer, I am drawn to the "Relieving Neck/Back Pain" statement first. Also being compact for storage when camping is a plus.

While the product descriptions are similar, I think A is the better choice because it does not limit the pillow to being a camping pillow, and allows customers to imagine more, multiple and diverse uses.

I prefer option A because it mentions "relieving neck/back pain" which I think is very important for the intended purpose of the product.

I like both descriptions, but some of the wording in option B is a little weird.

This headline is more about me. Ultra light and compact is more important for me than saying about hypoallergenic. I also more like beginning of headline here: camping pillow, ok, so is it only for camping?

I selected A because I think it is important that it is ultra-light and compact since it is a camping pillow that will be moved from place to place. . Saying that it is ideal for relieving neck/back pain is also important to me. B does not mention either of these.

A is better than B

A makes the pillow sound more comfortable and like something I would want to buy, even not for camping.

Option A is a tiny bit more catchy than Option B. It is simple and straight to the point about what the pillow does and that it is free of any chemicals.

Option B is much more appealing as a title because it's understandable when reading it right away. Option A sounds strange in the way it's worded by saying shredded memory it seems to not be referring to the pillow which is somewhat confusing.

I like the extra detail about shape retention

The description is much clearer.

I like the retains it shape for 5+ Years in B. This sounds like a durable product.

it helps right away to state what the item is 'camping pillow' that helps me decide if I want to read on

This description has a better selling point and makes me want to purchase it.

When I am camping, relieving neck and back pain is the least of my concerns. That is why A is a more appealing choice.

VERY NICE SPECIALIST

I chose option "B" as the preferred title because it includes the fact that is can retain the shape for five years. It also includes the same statement that it is free of toxic chemicals and smells. That is appealing to me.

Very useful in the life.

I like Option B because it starts with the word camping. I think I would read past Option A quickly because it starts with the word shredded. The word shredded has more of a negative connotation. I would be less likely to read on.

The not losing it's shape for 5 years is appealing since it's for camping and will be packed and unpacked numerous times. Neck and back pain is something I would expect while camping so I already have other remedies for it at my disposal and don't need a special pillow for that,

It seems to have more information that I would seek out. Plus it does not start with the word "shredded" like the other one, which i kind of find off putting.

I think. is the best choice becasue starting off with shredded makes the product look damaged already.

Because the message stated that the pillow retains shape for 5+ years.

The product name (camping pillow) should be the first thing in the description. Makes it sound more authoritative!

I like the description of option B is more appealing to me. I like that the description tells me that this camping pillow is going to last for more than 5 years.

I like that it explains the product right away and in terms that are simple to understand

B starts by telling me that the product is a camping pillow instead of burying the name several words into the description. I do like the mention of pain relieving in A, though.

I like the allergies removal aaspect

I like B more, I like that it says it retains it shape for more than 5 years, this is important to me when shopping for memory foam

Option B is better because it leads out with what it is - a camping pillow - and right away it sets the stage for describing it in more detail

My preference is slight, but I like the early mention of the durability ("Retains its shape for 5+ years."). I have had experience with similar products that only provide comfort for a year.

I don't like that A leads with the word shredded. Plus I like on B that it says Hypoallergenic and tells you how long it will last.

B, the thing with these pillows is they never do what they are supposed to do like keep their shape or they keep it too well and are uncomfortable. But B sounds promising. Actually both are good, but B doesn't hint at a sort of promise to relieve back pain. These pillow will for about 5 minutes then one has to start punching them back into a comfortable shape. Believe me, I know.

I need pillows that are hypoallergenic so that's why I picked B.

I chose Option B for the more pertinent information. The inclusion of the 5 year guarantee is important because pillows become lumpy and unattractive quickly. Also the hypo-allergenic component is something I pay attention to as my daughter has allergies.