based on what caught my interest the most and seems like the best option

These sound like some kind of a security device for bicycles, which I think is a great idea. I think the Air Secure says it best. I tells you really what the device is all about. And it is very clear that this is a security device. Looks very good to me.

A and D have the best poetic meter in their names (C is close behind in this category.) Not a fan of "lockr" as it sounds like "locker" like it's for storage, not for security (i.e. you lock your bike, you don't locker your bike, or put it in a locker.)

I would say that apple secure is the best option because when I hear this name, I know what the product is intended for. It is very easy to understand and it would instill confidence in me as a consumer. I like Airlock as well because it invokes similar feelings, but Airsecure makes me more confident in the usefulness of the product. The other choices are a distant 3rd and 4th. I am not interested in these names too much.

A communicates best what the product is supposed to ensure, I do love the pun in choice C though so it was a close second. B and D don't make as much sense in that they don't really give an idea of how the product works or what it is supposed to do.

Air secure is the best one, because it makes me think it's secure. Followed by air keeper, because you're keeping it safe. Air lock is pretty good as well - keeping it locked up. Air lockr is my least favorite because it makes me think of a school locker.

Secure is more obvious as to what it does. It isn't a lock, and "keeper" sounds like tupperware.

I really like the thought of my bike being secure. That is most biggest priority is securing my bike and I'm happy to use a product that will help with that.

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All of the following options look identical so I wouldn't be too sure which one to pick based on the visual design but I like the name lockr or lock and think it sounds good with the product

I picked B and D as my top choices as the ads make it very easy to know what they're telling about.

AirLock has a different connotation so i reted it last. I lke airlocker. Make the outline of Air bolder so it is easier to read for us old follks

I like AirLockr the most. It sounds like a safe and secure name but also has a little bit of a play on words in that it is a "locker" for the Air Tag. I think it is a really fitting name that works. I ranked just plain AirLock next. I think "lock" goes well with bikes and exudes the same safety, but I do like Lockr more. Of the other two AirSecure sounds more confident than AirKeeper.

Airlock already has a pre-existing connotation, so adding the R onto the end just adds a bit of uniqueness to it.

I prefer names that are descriptors, B nudges past C just on the inclusion of the "r" to make it sound like locker. D is last because it reminds me of Trapper Keepers which barely kept things secure.

I prefer AirLockr the most, it looks and sounds modern and really goes along with the Apple "theme". It's simple but effective, which is usually the best strategy when it comes to marketing. I can see plenty of Millennials and Gen Z's going for it, especially the Gen Zs. It also rhymes with reflector, which amusingly enough, is exactly what the product looks like. Following that, I like Air Keeper second best, for mostly the same reasons. My only issue with it is it sounds too childish and doesn't fit with the Apple theme much at all. Air Secure and Air Lock are both far too bland and don't catch my attention. If I didn't know the actual function of the product I'd say they could be for frisbees or a hideaway for keys, etc. As a side note, I really like this product's design; regardless of what name you use. It acts as a reflector, not only keeping you safe but also your Air Tag. :)

I like Option B the best. I like the spelling and I like the term "locker", which is a bit better than "lock".

Air Lockr sounds really cool and reminds me of a secret locker that only I know exists. I love how it rolls off of my tongue and the way that it sounds. My second choice is Air Lock. This sounds like a more traditional form of a lock. The name lets me know that it will keep my bike safe and sound. There is no middle ground. My third choice is Air Secure. The name instantly lets me know that it will protect my bike and keep it secure. Secure means safe and that I don't need to worry about it at all. Finally, I chose Air Keeper. I don't like this name at all. It makes me think it's job is to keep the air (watch the air). That name doesn't tell me that it will protect my bike. It's too plain and generic. I believe Air Lockr sounds cool, looks cool, is very modern, looks techy, and will probably connect with people that want a high tech product to protect their bikes.

While I initially gravitated towards C, for its simplicity and bluntness, I loved the sound of "Air Lockr". Made me think of Foot Locker for some reason. Also, it's just cooler?

I chose Air Lock first because it tells me what is going to be done with the product to protect it. My second choice shows that it is like the product is locked up in a locker. The third choice shows that my product will be secure and protected. My last choice really does not explain what is happening with the product. It seems very boring.

I chose to rank accordingly by the product name I found most appealing. All the adds are similar visually, with the exception of the product name.

i think B has a cooler name, C sounds like that place on a spaceship where people die on movies, the other 2 are solid, but B is cooler

It's really just between B & A for me, I like Air Lockr the best because it is like a locker, which evokes strong feelings of safety. Air Secure is good too, though a state of mind for a name isn't as strong as a noun. Keeper doesn't really work, and while Air Lock is most actually what it is, there already is something called an "airlock" so that doesn't really work well here

I like Air Lockr because the word "lock" gives me a feeling of ultimate safety/security and the added "r" without "e" provides uniqueness and makes the name memorable. Also the word phrase " Air Lock" is memorable and something I have heard before that would stick in my brain, I just like the extra "r" for extra unique appeal. Air Secure gives me a sense of safety and security but is not as exciting, memorable of a name. It's boring to me. Air Keeper sounds good but does not give me a sense of security or protection.

None of these names thrills me, as they all sort of elide that this is less about locking or securing than it is about hiding. The other problem is that most of the names don't flow very well. Just in terms of the rhythm and phonemes, "AirLock" sounds the best—though that's likely because it's a homonym for a real word that people will know. Again though, it doesn't really indicate the true nature of the device. We're not locking anything; we're hiding behind a reflector. "AirLockr" and "AirKeepr" do the best at indicating that this is more of a place to stash the thing than necessarily a thing that needs a key or a code or something. Of the two, "AirLockr" I guess flows better for similar logic to before. I don't like the whole "omitted vowel" trend we're doing the last few years, so that's annoying, but it's probably the best balance of the options. After that we go for the best sound in the similar "AirLock," then the other moderately appropriate name, "AirKeeper," before "AirSecure," which doesn't feel great to say or read and isn't really very accurate either.

sounds like it has a better lock

I believe "Air Lockr" best sums up what the product actually is, and has "internet-style" spelling to better fit current product naming trends. "Air Lock" sounds cool, like something on a spaceship, and is also very indicative of the product's function. "Air Secure" is good, but reminds me more of browser/phone security. And lastly, "Air Keeper" just brings to mind Trapper-Keeper notebooks, which may be fine, but personally doesn't fill me with confidence.

I chose air locker because I like the thought of my apple product being locked up from criminals. Same answer for my second choice also.

I like AirLock the best. I ride a bike and use a U-Lock, so the name AirLock reminds me most of a type of lock used for a bike as opposed to the other names. AirLockr would be my next choice because it still sounds similar to U-Lock, but I still prefer it just as AirLock.

Airlockr just sounds awkward and doesn't tell me what it is. AirLock is elegant and describes its use best. Air Secure and Air Keeper are okay but don't fully describe what it is for.

C just makes the most sense is describing what it is. Keeper sounds silly - like Trapper Keeper. I like the lock/secure idea more for sounding more protective.

AirLock sounds like what Apple would call it, and probably fits the Apple brand (a good idea considering you're marketing to Apple customers). Lockr is ok too, other two just sound ZZZZzzzzz.

"Air Lock" rings you that the device is going to be a great one, so is the second one. A and D don't give me the same impressions.

I selected the names that I felt were the most suitable for a product that attaches the new Apple air tag to bikes and disguises, based on my own personal preference.

Air Lock is concise and powerful. Air Secure is a little more vague, but the message comes through clearly. Air Lockr would be my second choice if the word were spelled correctly. Air Keeper is my least favorite, as it suggests that the air is being kept.

Shorter is better, and "lock" has the strongest connotation. "Lockr" has a modern feel but is a little awkward. "Air Keeper" and "Air Secure" both seem vague. Is it an anti-theft device or a breathing apparatus?

C: Catchy, easy to pronounce. A: Bit hard to say, but better than D and B.D: Keeper does not go along the intent of this device, but more professional sounding than option B.B: Don't like how locker is spelled. Sounds lazy without proper wording.

I liked airlock because its simple and promotes the product with out sounding silly. Airlockr was number two as its close to airlock which i liked the best. Airsecure is also good but not as good as airlock. Airkeeper was my last choice because i dont think it promotes the products use well enough.

I made my choices based just on the names since all the images were the same. I chose Option C as number one because the name is most comfortable to say, and direct and to the point. Just two syllables.I chose Option D as number two because it was less comfortable sounding to say and hear than Option C, but better than Options A and B. Option A came in last because saying "Air Secure" is taking some breathe, don't like how the sounds in the words go together. Option B came in third because I just don't care for the spelling or the sound of the name. It was less bad then Air Secure.

I picked the ones that I would purchase first in order from best to last.

The Locker/Lock/Lckr option just sounds more appealing and secured

I just prefer the simplicity of option C Air Lock. Short and sweet, fewest letters and clearly to the point. Option A is OK as it describes what it does. Option D is my least favorite. I just don´t like the made up word.

I like option C best since it's direct and to the point, it makes it clear what is the purpose of the product because there are so many products related to Apple that start with Air. Option A is a little too generic I think and doesn't have a clear connection to bikes. Option B does make me think of physical protection, but omitting the vowel in the name makes the product seem more gimmicky. I ranked option D last since it's too generic and a little misleading

C has the least amount of syllables - two - and that's a major factor when creating a product name. B follows this, with only a short third, just like D - C is also three syllables, but still feels clunky being said. I think the shortest is the sweetest, so C wins by far.

I liked the name Air Lock the most because it reminds me of bike locks and although they function different it does try to keep it secure. The name is easier to remember and easy to understand. You could imagine an invisible lock securing your bike. Air Secure sounds better than the other two because its named after what it does and makes sense. It keeps it secure. Lockr makes no sense because its not a locker which you store things in, and keeper doesn't sound good at all.

I like C Air Lock the best. It most fully describes the product without a fancy play on the words. I like B next as it still fully describes the product but is a little "funky" in the spelling. I like A next as Air Secure gives me a feeling of being safe from theft. I like D last as it is nice but doesn't really give me a good feel for the product if I was just talking about it.

AirLockr just sounds silly and trying too hard to be innovative. AirKeeper is just a strange name that makes me think of an emergency air pod in dangerous situations. AirLock sounds like something that already exists and is very secure, the air lock technology, and evokes a stronger image of reliability and security.

I went for the most descriptive and honest. It's not a lock, it's a tracking device. I don't think the names are really accurate in their descriptions.

Air keeper seems to be the most straightforward and descriptive term. Air lockr is next, but slightly less so--it doesn't really lock it, it hides it. Air lock is even less descriptive--it's not at all clear that it keeps/locks and is maybe potentially confusing with other general locks. And "Air Secure" sounds like a cheap made for TV product (which I guess this very well could be but I wouldn't want it to be branded as such)

First of all, I think this product is an ingenius idea!!! I like D because it makes me feel secure, and B is a fun sounding name.