This makes the customer believe that they truly have an option as to what they prefer. I want to feel like I am in control of how I order my medicines in the comfort of my own home

It just sounds more complete and more convenient

I like how this tells you about having your own plan on your time and the options you can have. It gives you a sense of freedom and choice.

I generally go for shorter headlines, but this one makes me feel more comforted and taken care of. The tone hits it just right. BTW, I need this product!

I like the phrasing of option A it’s more memorable and unique than option B

I liked the wording! I need it on-line and my time.

I love how it says all online, this makes me feel like it's easy and the most convenient.

Choice A makes me feel good about exploring whats behind this headline as its personal and thinks of my time as valuable and something that a online retailer shouldn't tie up.

You deserve is more descriptive language that grabs attention.

I think option A would be best for an online telemedicine-pharmacy retailer as it contains a bit more description than option B. The description also gives you more peace of mind. Option B is a little on the vague side.

It is more direct with the truth. The other one says on your doorstep. It is misleading.

I prefer option A because it is more clear. Option B is too short and seems choppy. Option A gives more information.

I chose a because the title felt more personal to me and made me feel like a valued customer

My choice is option A, at first I thought B was better. The more I read I apprecitated option A wording. Option A seems more tuned into you as a person. More personalized and caring.

Option A provides me with more details about the service. When a new business is described, I like to have as many details as possible and I think that option A does a better job of describing the service than option B does. I understand it better just reading option A

I prefer B because it is the most concise of the two.

It's straight to the point and explains everything you need to know. I prefer straight forward advertising. The other option doesn't really explain what it is or what it does as well as the first option.

It says everything it does, clearly and without too many words. "Leaving you time for everything else" is not as important as "on your doorstep"

I like this headline much more. It's direct and to the point but still highlights the benefits.

B is briefer and therefore much more powerful. A is too wordy and so many words are not necessary. Brevity packs a more powerful punch. B is direct and clear.

B has a better message of convenience and providing a service.

B let's you know its delivered, which is important.

I like B because it's short and right to the point. I especially like that it says it's customized to me on my schedule because that's what's important to me. A is okay and I like it somewhat, I just think B says it better and more succinctly.

I chose option B because it is shorter and more clear. This lets me have a great idea if I want to continue reading the article. While the other option is more detailed it is better served in the article to so the title can reach out and grab you making you read the article instead of assuming what it entails

Option B quickly gets the point across. The repetition of you/your/your is more effective in Option B because it has a rhythm to it. Option A is OK, but it doesn't have the punch that Option B does.

simple and understandable

Choice a is just too long and drawn out. The choice b is straight and to the point. I understand in choice b that something is being delivered to me. that isn't really clear for choice a.

I think the headline in B is better, because it is shorter and to the point.

I prefer choice B as it is simple and to the point! It is more memorable! The first three words about customizing caught my first! Overall B is the Best!

It is short, simple and to the point of what they are trying to accomplish.

Choice B is more succinct and punchy. This choice makes the advertiser sound efficient, competent, and convenient.

Option B is concise and to the point and is easier to read and understand

Option A seems too wordy.

Option B is more straight to the point and makes me feel like someone is talking straight to me.

I like option B because it is shorter and more to the point. If it's about saving time, shorter makes the point better.

Less words used to make the same point makes it more clear.

I don't like option A because it's too wordy. It lost my attention after the first couple words... Hence that's why I chose option b

Sound more appealing as a customer

Option B is a succinct, easy to digest message that I can relate to quickly. It tells me in a bite sized messaged that it can be customized and sent straight to me. Option A is too much to digest. It is choppy, clunky and it has too many stops in it. It does not flow well enough.

I picked "B", because it is direct and tells you want you need to know. People will be more willing to read B than A. "A" doesn't tell you what it actually does.

The other one is too wordy. The wording in option B is straight to the point and in my opinion sounds better.

B is definitely better. Sometimes less is more when it comes to titles and descriptions like this. A is far too wordy and clunky. I don't like that one even a little bit. The last line isn't even a complete sentence, which irritates me a lot.

I prefer this option. It makes it clear without added words that aren't helpful. The "on your doorstep" part was especially appealing.

catches the eye and describes what they do better. quick and easy.

My first/preferred choice is more comprehensive. I want a medical product that is customized on my schedule and is delivered to me. It suggests that this all happens fast. I like the concise, succinct description of the service in this option. The other option also suggests customized, and that it's online. That's ok too, but the "you deserve" language is a bit off-putting to me. It's selling to privileged people who feel they deserve things. My first choice doesn't seem to leverage privilege but also provides a lot of convenience.

It's less wordy and more concise.

It sounds like a something you want to hear...from customization to your door, love it! Gives you piece of mind.

I choose B because this title tells you exactly that you can order your meds and get them delivered to your door when you want them. A is not telling me that anything is delivered to me, therefore B is the better title.

I like how it sounds. Option makes it sound like I am so busy and don't have a minute to go by the pharmacy despite there being 6 less than a half mile from my house. My insurance will already have stuff delivered to my house, but I have never done it. Option B is less wordy and does not make me feel like a lazy bum compared to A. I only go to the pharmacy once a month, if that and it is in my grocery store.

I like the idea of having meds delivered and not having to leave the house