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Which headline is better for an online telemedicine-pharmacy retailer?
Age range
Amazon Prime member
Cosmetics and body care habits
Education level
Gender identity
Number of kids
Nutritional supplement use
Options
Personal income range
Racial or ethnic identity
Type of community
Wine consumption
16 Responses to Option A
I am not sure about either one honestly. One implies they sell products that are prescribed by a doctor and the other isn't really specifying what they are selling exactly. I would need to have more information to actually consider using it.
I would feel as if I can get quality eyelash solutions in a timely manner and at a great price.It is not that often that you get a chance to order something that small at your doorstep and delivered.
I like how this tells you what the product being offered is and let’s you know the alternative of not going to the doctor for this option.
I like the idea of bypassing a doctor, especially in this era of Covid! I don't want to get infected going to a doctor's office.
A is more interesting because it alludes to the idea that these products are prescription and therefore not something over the counter that you can buy already on Amazon. With B it sounds just like any other retailer that sells beauty products. With A I would be intrigued, while wonder how I could get something powerful without a doctor's rx.
I like A because it says I can avoid the Drs office.
without going doctor office is looks interesting
The without going to the doctors office part makes this more appealing for me, it makes me feel like the products are the same quality as the ones at the doctor.
I think option B is much better! For one the spelling is better and not having to go to the doctors office is a plus! This is catchy and more memorable Overall A is the best choice!
I like the headline in A best, because it emphasizes that you can order stuff without going to a doctor's office.
Option A is better because it specifically mentions not going to a doctors office
Not going to a doctors office sounds faster and less effort.
Option A makes it clear that it is a simple option without having to go to the doctor’s. It sounds good and very convenient.
I chose option A because it mentions without going to a doctor's office. Makes me think, ok so I am saving time and money.
I selected my first choice because I really hate going to the doctor's office. If I could get solutions for my hair, skin, and eyelashes and not have to go to a doctor's office - while having a medical-level experience - then this would be my preference. In regards to my second option, I think having these solutions delivered to my door is great too. As long as it's a doctor's office level experience with prescription products delivered to my door, that would be fine with me. But on it's own, I am not convinced it is something I should try.
it's more important to me to not have to visit a doctor than to get it delivered to my door.
34 Responses to Option B
Saying how convenient it is to use the retailer is more important.
I chose Option B because it's more informal and friendly. It seems to be a easy choice and one that will be convienent and straightforward. We are talking relatively benign products and it touches just the right sohnd.
I like B better because I think it describes the service the most accurately. I especially like that it says delivered to your door. A is okay, but I think it's a bit vague and won't get people's attention as much.
Option B sounds more customer oriented! It is a positive benefit for the consumer.
Delivered to my door lets me know I don't have to go anywhere at all. That I have the convenience to have to stay in my home and still get products I want. I know already I can get without a doctor but I would still need to go to the store or leave my home knowing it comes to the door makes me understand that I don't have to go at all.
definitely B. Even though they say the same thing, People are looking for "Online" and "Delivered." It grabs your attention first. Without going to the doctors office is passe sounding.
Sounds less clinical andmore about looking good and convenience
I chose B because I don't think an online telemedicine-pharmacy should be telling people they don't need to go to a doctor's office. What if the problem is a serious one that can't be treated with their products? Nice set up for a law suit.
B is better because it is more accurate. I can't imagine going to the doctor for that.
Delivered to your door really speaks volume of personality and providing value to the customer.
B more clearly states what the service is offering and what I can expect from it. A doesn't tell me whether I have to pick up the product, it's delivered, mailed, or what.
I need it to come to my house. too busy. I don't think about it being a t a doctor's office.
The sentence tells me the easiest way to get what you want without leaving your house.
I like Option B because it was specific about its provision of services - online and delivery - without me having to dig for more information about exactly how I was going to get Har/skin/eyelash solutions without having to go to a doctor's office. People are always looking to save time and money or increase the value/quality of how their time and money are spent. Option B makes it clear how their "solutions" can specifically serve their customer. Option A could have the "solutions" provided through reading a book/literature or some other means.
I really don’t like either option. Option A sounds like you are encouraging people to self diagnose things, while Option B needs to give more information.
It sounds more personal. Lack of commas here is an issue.
More appealing as it states what they do delivery wise
I don't like the mention of not having to go to a doctor in Option A because it makes it seem illegitimate or like it won't be as effective. Option B gets to the point better about the immediate benefit it gives me in being able to get the products I want, when I want it.
It is clear and concise and lets the reader know that the service can be delivered to your home.
Because it sounds more convenient and easy
I picked "A" for being direct and to the point. It tells you the highlights and what it does. It catches your attention. It will get you to look in to what it actually is and look at the product.
Option B is more clear in what it is trying to portray. From it you assume its mail order.
This one sounds more fun and user friendly. Buy online and get it delivered to your door just sounds better to me without mentioning a doctor.
Option A seems to imply something illicit, or maybe some quack product. Option B is clear and straighforward.
The "delivered to your door" really speaks to me personally. I much prefer this option.
more descriptive and catches your attention
When I read option A I am unsure how to achieve the results that are stated without going to the doctors' office and it is not well explained how these results will happen. Option B makes things more clear for me and now I can understand exactly what is being explained and how my items will be received. Option B provides me with a better understanding
I like that it says delivered to your door. Everyone loves convenience.
I choose B because it is telling me that I get my products delivered to my door. A is not telling me this. I would click on B every time.
Option B sounds more time saving and easier to me. Option A sounds illegal and dangerous. I first thought of the woman doing butt implants in her garage and really was injecting people with concrete...crazy but my first thought when I read the tag line. Not what I want or need. I like option B, because I am going to go to the dermatologist for issues.
Option B gets me the products I want without leaving the house. The only downside is having to dispose of the padckaging
I chose B because it would be more convenient to have the it delivered to your door.
The other option suggests that maybe i should have gone to the doctor and it makes me hesitate
B, tell me what you are doing and this one does. Delivering to my door. Delivering help supposedly. Though the world seems to have more severe problems than skin and eyelash stuff. However not going to the doc's office sounds great, probably not safe, because tele isn't going to be certain to give me an accurate diagnosis nor do tests, but having stuff delivered to my door sounds better to me, especially if B doesn't imply that I don't go to the doctor's office but perhaps the doc calls the medicine in, I go straight home and the med is there waiting for me. That would be cool.
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