I chose panel A. I tend to overpay for shipping too many times. I like the phrase, "Shipping's Essential, Overpaying Isn't."

I like the sort of in your face notation about overpaying isn't essential here. It's a good message, strong. D is good to though, Alliteration is good here and so is the message. C is also strong enough. E is just a bit too long though.

Ranked in order of personal preference.

This is one of the cases where less wordy is not as good. The last place choice is hard to even know what they are promoting with just the three words. The first place choice gets the point across quickly still and is way more understandable and memorable.

I like this option because it emphasizes the avoidance of overpaying on shipping fees.

Option A is easy to remember and is also meaningful. The words flow wellOption D is also short, easy to say and is memorableOption E doesn't say much but it is easy to pronounceOption C : I tried saying it a couple of times and the words never came out right. It reminded me of the kids rhyme "Peter Piper picked a ..."Option B just doesn't mean anything to me. (Scale? as in weigh?) If it has to be explained it doesn't work

A has a little jingle to it in my opinion. It is catchy and memorable to me.

B is the most concise and simple, period.

I ranked them in order of what I thought was the simplest and most effective to the least.

I picked the more meaningful slogans

I would go with option "B". The slogan sounds simple and catchy. The simplicity of the slogan caught my attention.

B is simple, easy to remember and gives a good message.

I prefer Options B, A, and E as my first three choices because these slogans are easy to read, understand, and they get straight to the point. I prefer Options C and D as my fourth and fifth choices because these slogans are still easy to read but they are somewhat vague in their meaning, in my humble opinion.

I like option B slogan is clear and simple. I choose this because it stands out well.

A more succinct and straight to the point slogan is the best one. My favorite has only 3 words.

I tend to prefer the simpler and easier to say slogans..the quick,, three word versions. The other, longer versions don't feel smooth or attention grabbing.

I ranked them in the order on which they were unique and made the most sense. C is worded weirdly for me.

I like how short and to-the-point my first few taglines were. They got the point across and made it memorable too

I like the idea of saving on shipping.

Option C is the easiest slogan to understand.

I picked C and A as my top choices as the slogans tell me that they care about people saving money.

The best slogan is option C because it states simple and has few words which is very easy to read and move on.Second option is D becauseThird option is B because the word ship is first and save is second which is what most people want but the word simple in option C draws the attention.Fourth option is E because it indicate time saving when shipping is what is being searched.Fifth option is A because the wording is more technical than the other option whereas the other option are short and simple.

C is lacking in punctuation and makes the whole thing odd.D and B are the simplest and also the most memorable. Too many words is not a good thing here.

D is the simplest and says everything that the others say, but better. E is long-winded, but says everything well enough that I can understand so it would be against those two and D would be by far the one that I would go to just for the simplistic design. A is a worse version of E, and B is a worse version of D by a lot. So I would just pick D every time with maybe E if you want something longer.

I like that D lets you know you will ship simple and at a low cost.

Option D sounds like the most simple option while still sounding very catchy. I prefer this slogan the most.

D seems the most simple and elegant to me. I liked the design of it a bit more.

I like D because of the alliteration. Three words. Simple, direct precise. A is my second choice because it is very direct and to the point. Shipping is essential overpaying isn't. C I liked third also due to the alliteration, but it is not as good as D. I chose E fourth because it was too wordy and I chose B last because i wasn't certain what scale had to do with savings.

My choices are ranked best to worst based on slogan

I think option D is most memorable and easiest to understand

Made my choices based on which slogan i think is best

I think D is the strongest slogan as it clearly explains the service and sounds good when said outloud.

This hits home to the three basic things that people want. They want to ship something, not pay a lot, and do it easily. That is why this is top

I like option D the most it is simple and tells you some appealing features

I like alliteration but option C sounds odd to say and hear.

I like the focus on saving me time over money since time is more valuable to me.

It is simple without being dumb

I like the save on time save on shipping, it gets the point across, the other three word slogans are acceptable as well.

Choice E is the best slogan because it states the purpose of the company - Save time and save money.

E and B are the most simple and straight to the point. Options C and A are longer and not as easy. option D has no consistency cuz it goes noun, noun, adjective. that is weird

E and A have catchy lines. D is simple and effective. C and B are kind of generic.

Option E is the most clear and direct. Its straightforward and consumers appreciate that and will remember a logo that demonstrates it. Options C& D are tongue twisters but okay, even though you have to re-read them to make sense. Options B & A just seem silly and like they couldn't think of anything else.

Option E demonstrates in an elegant way the results of using the product. That is key in marketing.

Option E is my favorite slogan here. Easy to understand and catchy. Option B is pretty good too. I dislike all of the others. C is like a tongue twister. D and A are poor English, so they would be quite embarrassing to use, especially in a professional setting.

I think my number 1 option is the most simple yet gets its point across.

I like a little more explanation than the simple words allow for.

I chose the slogans that I felt were the most compelling, memorable and captivating.

I like the slogan in option E the best. The slogan resonates with my feelings and desires to save time. I would become interested in learning more about how this service specifically benefits me.

I thought option E, really emphasized the time save and on the shipping which I liked. Option D, was simple and to the point. It doesn't really have as strong of an impact tho. Option C and B were okay. Option A, felt too wordy and could had been slightly simplified for a slogan.

I like my first one the best. It is easy to say and to remember. Plus it seems more relevant to me.