I like A here. The colors appear to be faded and a little more soft. I think this alone makes the logo look more premium and high end

The font made this one a better choice. It is suppose to be a serious product, dogs are family members, you want to protect them. If I'm looking for a serious product, fancy font isn't going to attract me. I'm looking for quality.

This font style conveys a more solid and determined quality that matches with the brands drive for leadership in quality.

The capitalized letters make Choice A stand out a bit more

"Quality" stands out a bit more when capitalized. The overall font scheme seems more professional as well.

I much prefer the font and kerning on Choice A, and I like how the background isn't stark black, but has a bit of the orange logo color to it. Overall I found A more visually appealing, and easier to read.

the words are bold and easy to read

I like the darker contrast and stronger outline. It looks more professionaly done and new. The other one, A, looks like it's been through the wash a couple times.

The logo is darker and pops out from the background more.

the deeper red popped better and got my attention first. also looks more quality made, deeper colors seem less cheap

I do like the solid color.

I like the bolder colors.

The only difference I saw was font size. That being said its more pleasing to the eye that the lower line is all lowercase.

A more definitive, bold font is easier to read, more attractive, and more legible.

I like the better because the background is better and it makes everything else pop.

I like the more vivid colors

Option B looks better because the black is blacker. In option A the black color is faded and not as sharp. Option B seems crisp and clear while option A seems faded and old.

I prefer the bolder color option.

I chose B because I like the lettering on the image. it seems to me to be standing out more than the other.

B is definitely a lot easier to read because of the darker background. The contrast between the black and orange is more striking than A. A is plain and harder to read.

I thought Option B was much easier to read. I felt more invited to use this company.

B looks sharper and I like the colors more. A looks fuzzy but I like the font more.

Not a fan of the capital characters in Option A, Option B looks cleaner.

I love the fancier lettering in this and the use of both capital and smaller case letters. It just looks fancier and more professional. The bold lettering is just too common and too plain.

I chose B because it was crisper where as A was just as well but foggier. I think consumers would definitely go with choice B first because of the crispiness of the logo.

The color of B is more vivid. The black is more glossy and makes the picture look better.

The font choice fits a lot better with the dog logo, it's a lot smoother looking and extremely fancy looking. I love it!

Easier to read and on the eyes

Choice B is darker and easier to read. Choice A seems a little blurry because it's washed out.

I like the font choice and style of the lettering more here.

The brighter color of B jumps out more then A. Option A looks almost like it's faded out, whereas the dog and lettering in B look more crisp.

I prefer the font in Option B (because it stands out more and is easier to read), but I prefer the capitalization style of the "Quality You Can Trust" sentence in Option A. Very close call, but I guess I'd say B.

bolder letter stand out more, brighter as well.

The darker background is the bette of the two options. The font is also a little more whimsical and fun

The darker fill for the background adds more contrast

It seems to more creative and eye catching. Has a little more flair.

The font in Choice B is more inviting than Choice A. The font in Choice A feels harsh, while the font in Choice B has a softer/warmer feel, something I want to associate with my dogs. Choice A has an almost military feel to it.

I like that this one stands out and the typeface is bigger so that I can read. I wish my dog could read for me. The older I get the bigger the letters need to be. I can even read the smaller type. I love that you can figure out what the ad is for, a lead for your dog that will also keep the dog from dragging you.

doesnt need genitals

The curved lettering for the font is much more appealing. It looks more comfortable and inviting. The lowercase q in quality is not as harsh as the uppercase in the other picture.

I love B it just pops off the page and is more in your face.

i like the darker color of choice B better because i feel like it stands out more and it easier to see and read.

i like it more is more dark then the other

I like the font in this one better I think it goes with the dog more

I like option B because the font used for this image stands out more than option A.

The font is more modern and easier to read

I liked choice B better because the contrast of the black background made the logo pop more than the choice A logo over a dark gray background.

I am going with option B because I can't read option A that well and I have on my glasses. Why have a logo that people can't read, so option B is the best choice to me!

I like the brighter color and the font in B better. The color in A looks sort of washed out.

The other design looks faded and I see no reason for it. Go with the bolder colors.