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OXO Brand Awareness
Brand awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Poll Results
On a scale of 1-5 (1 = not familiar, 5 = very familiar), how familiar are you with the OXO brand?
Audience:
50 responses
Home cooks
Responses
Showing 50/50 responses
| 1 | I have seen it I think. The logo looks little familiar but I am not too familiar with the products. Asian people, Bachelor's degree holders, Men, $35-75k income households, Avid home cooks, $31-60k earners, People 35-44 years old |
| 2 | They are heavily populated in my kitchen, I use it everywhere and tend to go for their products due to quality Asian people, Men, $101k+ earners, Bachelor's degree holders, People 35-44 years old, Avid home cooks |
| 3 | The featured products are well placed Men, Asian people, People who cook only out of necessity, $31-60k earners, Bachelor's degree holders, People 45-54 years old |
| 4 | I've seen this logo a lot but have not purchased from them personally $75-150k income households, Hispanic people, People 25-34 years old, Women, Bachelor's degree holders, Avid home cooks, $61-100k earners |
| 5 | I am very unfamiliar with the OXO brand and have never heard of them before. I have never seen their products either. Avid home cooks, People 25-34 years old, Men, $31-60k earners, Asian people, Bachelor's degree holders |
| 6 | I have not seen them at least that I can recall, but I have used products much like this and it could have been this brand. White people, $150k+ income households, Bachelor's degree holders, People 35-44 years old, Avid home cooks, $0-30k earners, Men |
| 7 | I am not aware of the brand at all White people, People 35-44 years old, Women, $0-30k earners, Avid home cooks, Vocational training graduates |
| 8 | this webside black Men, $31-60k earners, White people, Bachelor's degree holders, Avid home cooks, People 35-44 years old |
| 9 | I've definitely heard of them but don't know too much about them. People 35-44 years old, Men, $150k+ income households, White people, Graduate degree holders, $101k+ earners, Avid home cooks |
| 10 | Over the years I have bought many OXO brand products and they have for the most part been consistently excellent quality. I will contimue to buy them as needed. $35-75k income households, People 55-64 years old, Bachelor's degree holders, Women, White people, $101k+ earners, Avid home cooks |
| 11 | Very familiar. I own a lot of their stuff and like to know what new things they have. Men, Bachelor's degree holders, $61-100k earners, White people, Avid home cooks, People 35-44 years old |
| 12 | Very familiar I have some of their products in my kitchen right now Hispanic people, $0-35k income households, People who cook only out of necessity, Men, People 25-34 years old, High school graduates, $0-30k earners |
| 13 | not familiar at all with the oxo brand Black people, $0-35k income households, Women, People 25-34 years old, High school graduates, Avid home cooks, $0-30k earners |
| 14 | I don't know the brand name, though these items look familiar. Sorry! $75-150k income households, White people, Graduate degree holders, Men, People 35-44 years old, $61-100k earners, Avid home cooks |
| 15 | I buy this brand from time to time and i trust them and their quality and reliability. Hispanic people, $150k+ income households, People 35-44 years old, Bachelor's degree holders, Men, People who cook only out of necessity, $101k+ earners |
| 16 | I like how the home goods/tools seem to have fresh modern designs. People 25-34 years old, $75-150k income households, Bachelor's degree holders, Men, Black people, Avid home cooks, $61-100k earners |
| 17 | I have never bought anything from this company. $75-150k income households, White people, People 35-44 years old, Avid home cooks, Bachelor's degree holders, Men, $0-30k earners |
| 18 | can not say I have heard of it High school graduates, White people, Men, People 45-54 years old, People who don’t cook, $31-60k earners, $35-75k income households |
| 19 | I've never heard of this brand before. $35-75k income households, People 25-34 years old, Graduate degree holders, Men, $0-30k earners, Black people, Avid home cooks |
| 20 | I cook a lot and my daughter is a chef so I know much about kitchen gadgets. $35-75k income households, People 55-64 years old, People who cook only out of necessity, $61-100k earners, Women, Hispanic people, Bachelor's degree holders |
| 21 | I have had some OXO products, especially when I had started building my own kitchen after college. They are good basic/entry-level products, but now I sometimes look for more than that in the products I buy so I am less familiar with them than I used to be. People 35-44 years old, $61-100k earners, $150k+ income households, White people, Avid home cooks, Bachelor's degree holders, Women |
| 22 | I know that oxo makes a lot of kitchen gadgets, and I know rubber seems to usually be involved, but I don't know much other than that. People 35-44 years old, $101k+ earners, $150k+ income households, White people, Women, Bachelor's degree holders, Avid home cooks |
| 23 | I am very familiar with this brand. I have many of their products currently in my kitchen. $150k+ income households, White people, Men, People 35-44 years old, Graduate degree holders, Avid home cooks, $61-100k earners |
| 24 | 5, I have lots of OXO products in my home. Graduate degree holders, White people, People 45-54 years old, $35-75k income households, $61-100k earners, Men, Avid home cooks |
| 25 | Very familiar, I have many products that are oxo brand Women, $101k+ earners, White people, Bachelor's degree holders, People 35-44 years old, Avid home cooks |
| 26 | I'm very familiar with a brand. I've seen the brand on Amazon a lot when I look up kitchen products. however I've never ordered an oxo product before Men, $0-30k earners, White people, Bachelor's degree holders, Avid home cooks, People 35-44 years old |
| 27 | I am somewhat familiar with the brand. I own some of their products and use them from time to time when I cook. I typically consider them on par with other brands such as Rubbermaid, Pyrex, and other various department store brands. I recognize them enough to know the brand but not enough to be able to name any products that would be considered flagship for the company. $75-150k income households, Vocational training graduates, Black people, $61-100k earners, Men, Avid home cooks, People 25-34 years old |
| 28 | Never heard of it, so I have nothing more I can about it $75-150k income households, People 45-54 years old, White people, $31-60k earners, People who cook only out of necessity, Men, Bachelor's degree holders |
| 29 | I am slightly familiar with the Oxo brand because I have a few of their products, I see their products available at Bed Bath and Beyond and recognize the logo. $35-75k income households, Non-binary people, People of other races or ethnicities, Bachelor's degree holders, People 35-44 years old, $101k+ earners, People who cook only out of necessity |
| 30 | I'm very familiar with OXO products. I have several in my kitchen now and used to sell them at a retail shop. Women, White people, $101k+ earners, Associate degree holders, Avid home cooks, People 45-54 years old |
| 31 | I have the measuring cups, bowls, and other smaller items. $75-150k income households, Bachelor's degree holders, $31-60k earners, People 35-44 years old, People who cook only out of necessity, Women, Black people |
| 32 | Very familiar, I still look for these products when I buy kitchen pieces. I've come across a lot of brands, and this is the only brand that has overcome wear and tear. For instance, i use a lot of measuring cups and I haven't had any issues with consistency and precision compared to other cups I've used. It's expensive for me, but i tend to buy it anyway because i like quality. $0-35k income households, Men, People 25-34 years old, People who cook only out of necessity, $0-30k earners, Hispanic people, High school graduates |
| 33 | I have not heard of this brand before today. $101k+ earners, $150k+ income households, Women, White people, Bachelor's degree holders, People who cook only out of necessity, People 35-44 years old |
| 34 | I am very familiar with OXO it is great! I have seen the brand on Amazon and Walmart and think they are affordable and high-quality. Women, $61-100k earners, Bachelor's degree holders, Hispanic people, Avid home cooks, People 45-54 years old |
| 35 | THERE PRODUCTS LOOK FAMILIAR BUT I AM NOT FAMILIAR WITH THE ACTUAL BRAND People with other gender identities, $0-35k income households, People 45-54 years old, Avid home cooks, White people, Bachelor's degree holders, $61-100k earners |
| 36 | I have an Oxo garlic press and potato peeler. Men, People 55-64 years old, White people, Vocational training graduates, $0-35k income households, $31-60k earners, People who cook only out of necessity |
| 37 | I know the brand but have only used one of their products. I know what kind of products they make. Avid home cooks, Women, $0-30k earners, Asian people, Associate degree holders, People 35-44 years old |
| 38 | I've never heard of this brand but by looking at the products, OXO seems like a reputable brand. Men, Avid home cooks, $61-100k earners, Asian people, Graduate degree holders, People 25-34 years old |
| 39 | Not familiar with the brand at all $35-75k income households, Hispanic people, Associate degree holders, People who cook only out of necessity, People 35-44 years old, Men, $61-100k earners |
| 40 | I've seen their stuff around but I'm not really that familiar otherwise Men, White people, Bachelor's degree holders, $31-60k earners, People who cook only out of necessity, People 35-44 years old |
| 41 | I have the measuring cup that is pictured, but other than that I am not super familiar with these products. For many of them, I can't even identify their function or purpose, besides being some sort of kitchen tool. People 25-34 years old, $35-75k income households, Graduate degree holders, $31-60k earners, Women, People who cook only out of necessity, White people |
| 42 | I have never heard of OXO. People 45-54 years old, $35-75k income households, $61-100k earners, White people, Bachelor's degree holders, Men, Avid home cooks |
| 43 | I am not familiar with the brand in any way, and this is the first time I've heard of the brand. $75-150k income households, Hispanic people, Men, Avid home cooks, People 35-44 years old, Bachelor's degree holders, $61-100k earners |
| 44 | I've never heard of it. $0-35k income households, Bachelor's degree holders, White people, $0-30k earners, Men, Avid home cooks, People 25-34 years old |
| 45 | i have not ever heard of them $150k+ income households, Bachelor's degree holders, White people, Men, Avid home cooks, People 25-34 years old, $31-60k earners |
| 46 | I am familiar with this brand Men, $101k+ earners, White people, Bachelor's degree holders, Avid home cooks, People 45-54 years old |
| 47 | I'm moderately familiar with the brand and very familiar with the product. Its an essential product company and would be important for every household People 25-34 years old, $31-60k earners, White people, Bachelor's degree holders, Women, Avid home cooks |
| 48 | never heard of these brands before $31-60k earners, Hispanic people, Bachelor's degree holders, Men, People who cook only out of necessity, People 35-44 years old |
| 49 | I haven't heard of them before Women, White people, $61-100k earners, Avid home cooks, Associate degree holders, People 45-54 years old |
| 50 | Would more familiar about this product and using more products at home , bought it $0-30k earners, People 35-44 years old, Women, Asian people, Graduate degree holders, People who cook only out of necessity |
OXO Brand Reputation
Brand reputation measures how consumers perceive the brand. A favorable brand reputation means customers trust the brand and feel good about purchasing good and services.
Poll Results
On a scale of 1-5, how would you rate OXO’s brand? Why?
Audience:
50 responses
Home cooks
Responses
Showing 50/50 responses
| 1 | I like the layout of the products Men, Asian people, People who cook only out of necessity, $31-60k earners, Bachelor's degree holders, People 45-54 years old |
| 2 | i think they look a little cheap for me $150k+ income households, Bachelor's degree holders, White people, Men, Avid home cooks, People 25-34 years old, $31-60k earners |
| 3 | It looks like a regular brand. White people, People 35-44 years old, Women, $0-30k earners, Avid home cooks, Vocational training graduates |
| 4 | this website black Men, $31-60k earners, White people, Bachelor's degree holders, Avid home cooks, People 35-44 years old |
| 5 | The products look good, I just wonder how durable they are. White people, $150k+ income households, Bachelor's degree holders, People 35-44 years old, Avid home cooks, $0-30k earners, Men |
| 6 | The gadgets they offer are useful and look durable. $75-150k income households, Avid home cooks, Women, People 55-64 years old, High school graduates, $101k+ earners, White people |
| 7 | I actually have a few OXO products. I find them to be very durable and well-performing, as well as having nice designs and colors. People 45-54 years old, Women, $61-100k earners, White people, Graduate degree holders, People who cook only out of necessity |
| 8 | It has a varity of different products that I would like to try. It has a lot of different options to choose from People 35-44 years old, $31-60k earners, $0-35k income households, White people, Men, People who cook only out of necessity, Bachelor's degree holders |
| 9 | the products look durable,reliable,innovative and there is a variety of products Black people, $0-35k income households, Women, People 25-34 years old, High school graduates, Avid home cooks, $0-30k earners |
| 10 | The products look very high quality that you can use to cook. I feel like that I can use these items to cook a lot of great food. $0-35k income households, Avid home cooks, Men, $0-30k earners, White people, High school graduates, People 25-34 years old |
| 11 | they make a wide range of high quality products for the kitchen. I also like that their handles are usually very sturdy and easy to grip. People 55-64 years old, $150k+ income households, White people, Women, Bachelor's degree holders, $101k+ earners, People who cook only out of necessity |
| 12 | Always well made and durable, lasts for a long time and not badly priced Asian people, Men, $101k+ earners, Bachelor's degree holders, People 35-44 years old, Avid home cooks |
| 13 | I never used the items from the brand but from the looks of it, they have a lot of unique and usable items. I like that they are colorful and fun. Bachelor's degree holders, $35-75k income households, Women, $31-60k earners, Avid home cooks, White people, People 55-64 years old |
| 14 | I am generally happy with them. I like their measuring cups and utensils. They always seem to be well made with good quality. I’m not worried about their products breaking. They also seem to hold up to repeated dishwasher cycles, which is good. $150k+ income households, White people, Avid home cooks, Graduate degree holders, $101k+ earners, Men, People 35-44 years old |
| 15 | Oxo brand looks pretty decent and good quality $35-75k income households, Hispanic people, Associate degree holders, People who cook only out of necessity, People 35-44 years old, Men, $61-100k earners |
| 16 | I think it is good quality but I am not too familiar with it. It reminds me of Rubbermaid. Asian people, Bachelor's degree holders, Men, $35-75k income households, Avid home cooks, $31-60k earners, People 35-44 years old |
| 17 | Seems pretty solid but hard to know how durable products are without knowing more. People 35-44 years old, Men, $150k+ income households, White people, Graduate degree holders, $101k+ earners, Avid home cooks |
| 18 | Oxo is known as a reliable and functional brand that isn't overly expensive $75-150k income households, Hispanic people, People 25-34 years old, Women, Bachelor's degree holders, Avid home cooks, $61-100k earners |
| 19 | It looks like a high quality brand People with other gender identities, $0-35k income households, People 45-54 years old, Avid home cooks, White people, Bachelor's degree holders, $61-100k earners |
| 20 | They look like good quality and affordable, but maybe not the most high quality. $150k+ income households, $101k+ earners, Graduate degree holders, Avid home cooks, Men, White people, People 25-34 years old |
| 21 | great brand with lots of thought and innovations. Men, Bachelor's degree holders, $61-100k earners, White people, Avid home cooks, People 35-44 years old |
| 22 | They make quality kitchen products as I have many in my house right now and they do the job Hispanic people, $0-35k income households, People who cook only out of necessity, Men, People 25-34 years old, High school graduates, $0-30k earners |
| 23 | I think all of the products grab my attention by their strong colors. $75-150k income households, White people, People 35-44 years old, Avid home cooks, Bachelor's degree holders, Men, $0-30k earners |
| 24 | Its ok, the brand just seems a little childish due to the rounded edges. $35-75k income households, People 25-34 years old, Graduate degree holders, Men, $0-30k earners, Black people, Avid home cooks |
| 25 | I'm not familiar with the brand, so I'm rating the company based on the products I see above and they look useful. Sorry, that's the best I can do! $75-150k income households, White people, Graduate degree holders, Men, People 35-44 years old, $61-100k earners, Avid home cooks |
| 26 | They are a great brand for cooking. I have many of their products and they are a huge help for me in the kitchen. $150k+ income households, White people, Men, People 35-44 years old, Graduate degree holders, Avid home cooks, $61-100k earners |
| 27 | They make really good quality products that last over long periods of time. They're also extremely user friendly and often look cute too. $75-150k income households, Bachelor's degree holders, $31-60k earners, People 35-44 years old, People who cook only out of necessity, Women, Black people |
| 28 | Lots of useful kitchen equipment. Relevant since I'm home now and can't eat out in restaurant. $35-75k income households, People 55-64 years old, People who cook only out of necessity, $61-100k earners, Women, Hispanic people, Bachelor's degree holders |
| 29 | I am a huge fan of OXO, it has the best design, durability and look of any kitchen utensils I have been in the market for. Graduate degree holders, White people, People 45-54 years old, $35-75k income households, $61-100k earners, Men, Avid home cooks |
| 30 | I have a few Oxo products and they are fine. Nothing special and don't scream must buy, they are standard brand available at Bed Bath and Beyond that if their price is right and what i'm looking for, I purchase. $35-75k income households, Non-binary people, People of other races or ethnicities, Bachelor's degree holders, People 35-44 years old, $101k+ earners, People who cook only out of necessity |
| 31 | I usually trust Rubbermaid for products like these but I think oxo is as good as well Men, $0-30k earners, White people, Bachelor's degree holders, Avid home cooks, People 35-44 years old |
| 32 | It is my go to if zi need kitchen products. Women, $101k+ earners, White people, Bachelor's degree holders, People 35-44 years old, Avid home cooks |
| 33 | I can't remember which kitchen tools I initially purchased but I knew that I liked them a lot. So the next time I bought some tools, I looked for OXO and have always looked for and bought their tools first when I needed something. Very well made and work like expected. Associate degree holders, $31-60k earners, $35-75k income households, People 65 and older, Women, White people, Avid home cooks |
| 34 | I like them. I only have one of their products (a push up measuring cup). But it's a very good and useful product. People 35-44 years old, $35-75k income households, People who cook only out of necessity, $31-60k earners, Women, Asian people, Bachelor's degree holders |
| 35 | OXO is great! They are high quality and affordable, I have bought the brand before and have always been happy with it. Women, $61-100k earners, Bachelor's degree holders, Hispanic people, Avid home cooks, People 45-54 years old |
| 36 | It seems just okay. I don't feel very different about it. $0-30k earners, High school graduates, People who cook only out of necessity, Men, White people, People 25-34 years old |
| 37 | I would give it a 5. It seems like they're built well and will last a long time. $101k+ earners, $150k+ income households, Women, White people, Bachelor's degree holders, People who cook only out of necessity, People 35-44 years old |
| 38 | The product line seems comprehensive and they look nice but I can't try them on my computer so I can't give it a better rating at the moment $75-150k income households, People 45-54 years old, White people, $31-60k earners, People who cook only out of necessity, Men, Bachelor's degree holders |
| 39 | Good quality, clean designs (simple), and decent prices compared to it's competitors. Avid home cooks, Men, Bachelor's degree holders, $150k+ income households, Asian people, $101k+ earners, People 45-54 years old |
| 40 | Just by looking at the products presented, I think that OXO is a reliable brand. I would have to use it first-hand to give it a more accurate rating. Men, Avid home cooks, $61-100k earners, Asian people, Graduate degree holders, People 25-34 years old |
| 41 | I think the brand is good in that they offer good products and a wide variety of them but they aren't innovative or really original. Avid home cooks, Women, $0-30k earners, Asian people, Associate degree holders, People 35-44 years old |
| 42 | I like how they simplify design but I feel their products end up looking too much like children's toys White people, Bachelor's degree holders, People who cook only out of necessity, Men, $0-30k earners, People 25-34 years old |
| 43 | I have a potato peeler and a garlic press and I like them very much. Men, People 55-64 years old, White people, Vocational training graduates, $0-35k income households, $31-60k earners, People who cook only out of necessity |
| 44 | I think that this brand has a diverse collection off kitchen tools. Each one looks to be sturdy and well made. Women, $61-100k earners, White people, High school graduates, People 35-44 years old, Avid home cooks |
| 45 | I have never heard of OXO, so that says to me that not too many people use their products. People 45-54 years old, $35-75k income households, $61-100k earners, White people, Bachelor's degree holders, Men, Avid home cooks |
| 46 | nice products People 45-54 years old, Men, $0-30k earners, White people, Bachelor's degree holders, Avid home cooks |
| 47 | Many of these items are made from plastic which usually doesn't last long with a lot of wear in the kitchen. Avid home cooks, $101k+ earners, Women, Hispanic people, Graduate degree holders, People 35-44 years old |
| 48 | The products look modern and interesting, but some of them appear a bit confusing. If I were looking at them at a store, I wouldn't be able to easily identify their function. Still, I own their measuring cup and it is excellent. It really helps me get accurate measurements when I'm baking. People 25-34 years old, $35-75k income households, Graduate degree holders, $31-60k earners, Women, People who cook only out of necessity, White people |
| 49 | The product looks original and has great and different items needed by almost every individual. I would rate it 5 as the products looks applicable and essentials to every body. People 25-34 years old, $31-60k earners, White people, Bachelor's degree holders, Women, Avid home cooks |
| 50 | The products all seem pretty typical. They would need something more special. Maybe a unique design or material or something about them that does something different. I try to avoid plastic. I'd be more likely to buy them if they were bamboo and/or stainless steel. $0-35k income households, Bachelor's degree holders, White people, $0-30k earners, Men, Avid home cooks, People 25-34 years old |
OXO Brand Positioning
Properly executed brand positioning acts as a force multiplier for all other marketing initiatives. Having unique brand positioning helps improve your company’s visibility in your target markets. Additionally, brand positioning boosts top-of-mind recall for your potential customers and acts acts as a competitive lever against your competition.
Poll Results
What words come to mind when you think of OXO?
Audience:
50 responses
Home cooks
Responses
Showing 50/50 responses
| 1 | Quality, solid, well built Asian people, Men, $101k+ earners, Bachelor's degree holders, People 35-44 years old, Avid home cooks |
| 2 | I think it looks like a person's face emoji with the os being the eyes and the x being the mouth. Asian people, Bachelor's degree holders, Men, $35-75k income households, Avid home cooks, $31-60k earners, People 35-44 years old |
| 3 | kitchen, cook, color White people, People 35-44 years old, Women, $0-30k earners, Avid home cooks, Vocational training graduates |
| 4 | this webside black Men, $31-60k earners, White people, Bachelor's degree holders, Avid home cooks, People 35-44 years old |
| 5 | durable, attractive, long-lasting, quality, top-performing People 45-54 years old, Women, $61-100k earners, White people, Graduate degree holders, People who cook only out of necessity |
| 6 | Oxo products are typical home goods kitchenware products used for cooking and storing food $75-150k income households, Hispanic people, People 25-34 years old, Women, Bachelor's degree holders, Avid home cooks, $61-100k earners |
| 7 | Tupperware, conglomerate, plastic, cooking. People 35-44 years old, Men, $150k+ income households, White people, Graduate degree holders, $101k+ earners, Avid home cooks |
| 8 | Sturdy, variety, gadgets, reliable, basic, wedding registry People 35-44 years old, $61-100k earners, $150k+ income households, White people, Avid home cooks, Bachelor's degree holders, Women |
| 9 | When oxo is mentioned I often think about the XOXO at the end of messages often saying hugs and kisses. As I said in the previous survey I've never heard of OXO as a brand. Avid home cooks, People 25-34 years old, Men, $31-60k earners, Asian people, Bachelor's degree holders |
| 10 | Makes me think of tic tac toe and writing xoxo in a card for someone. White people, $150k+ income households, Bachelor's degree holders, People 35-44 years old, Avid home cooks, $0-30k earners, Men |
| 11 | I think of modern home goods and tools that have fresh designs. People 25-34 years old, $75-150k income households, Bachelor's degree holders, Men, Black people, Avid home cooks, $61-100k earners |
| 12 | high quality and reliable products to use for cooking Black people, $0-35k income households, Women, People 25-34 years old, High school graduates, Avid home cooks, $0-30k earners |
| 13 | I think of quality, consistency and helpful Hispanic people, $0-35k income households, People who cook only out of necessity, Men, People 25-34 years old, High school graduates, $0-30k earners |
| 14 | camping, kitchen, food, cooking High school graduates, White people, Men, People 45-54 years old, People who don’t cook, $31-60k earners, $35-75k income households |
| 15 | Quality, easy to use, modern, economical, value, functional. $35-75k income households, People 55-64 years old, Bachelor's degree holders, Women, White people, $101k+ earners, Avid home cooks |
| 16 | I think quality by just looking at their products. $75-150k income households, White people, People 35-44 years old, Avid home cooks, Bachelor's degree holders, Men, $0-30k earners |
| 17 | Childish, round, awkward. $35-75k income households, People 25-34 years old, Graduate degree holders, Men, $0-30k earners, Black people, Avid home cooks |
| 18 | Grip, kitchen tools, rubber People 35-44 years old, $101k+ earners, $150k+ income households, White people, Women, Bachelor's degree holders, Avid home cooks |
| 19 | longevity, usefulness, relevance, affordable. $35-75k income households, People 55-64 years old, People who cook only out of necessity, $61-100k earners, Women, Hispanic people, Bachelor's degree holders |
| 20 | Dependable, useful, strong and helpful. $150k+ income households, White people, Men, People 35-44 years old, Graduate degree holders, Avid home cooks, $61-100k earners |
| 21 | Durable, high quality, sleek, attractive, stylish Graduate degree holders, White people, People 45-54 years old, $35-75k income households, $61-100k earners, Men, Avid home cooks |
| 22 | Kitchen, affordable, high quality. The gadgets are sturdy and long-lasting, I have purchased OXO before and have always been happy with the brand. Women, $61-100k earners, Bachelor's degree holders, Hispanic people, Avid home cooks, People 45-54 years old |
| 23 | Kitchen, gadgets, accessories Women, $101k+ earners, White people, Bachelor's degree holders, People 35-44 years old, Avid home cooks |
| 24 | Modern products, clean and cute style, colorful, dynamic, and user friendly. $75-150k income households, Bachelor's degree holders, $31-60k earners, People 35-44 years old, People who cook only out of necessity, Women, Black people |
| 25 | I want the words that come to my mind when I think of the brand o x o r good for the kitchen and also that they are sold only online in my experience. Men, $0-30k earners, White people, Bachelor's degree holders, Avid home cooks, People 35-44 years old |
| 26 | Nothing really, it seems like it's a foreign word in a language I don't know $75-150k income households, People 45-54 years old, White people, $31-60k earners, People who cook only out of necessity, Men, Bachelor's degree holders |
| 27 | First words to come to mind is helpful and useful. People 35-44 years old, $35-75k income households, People who cook only out of necessity, $31-60k earners, Women, Asian people, Bachelor's degree holders |
| 28 | I think OXO reminds me of something really sturdy. $101k+ earners, $150k+ income households, Women, White people, Bachelor's degree holders, People who cook only out of necessity, People 35-44 years old |
| 29 | The words that come to mind when I hear or see the word Oxo is cooking, kitchen, storage, devices for cutting produce, devices for peeling produce, baking, measuring cups, various kitchen appliances I will never use but for some strange reason I do really need. $35-75k income households, Non-binary people, People of other races or ethnicities, Bachelor's degree holders, People 35-44 years old, $101k+ earners, People who cook only out of necessity |
| 30 | Things tor the kitchen that I can use. Men, People 55-64 years old, White people, Vocational training graduates, $0-35k income households, $31-60k earners, People who cook only out of necessity |
| 31 | KITCHEN COMES TO MIND WHEN I THINK ABOUT IT. People with other gender identities, $0-35k income households, People 45-54 years old, Avid home cooks, White people, Bachelor's degree holders, $61-100k earners |
| 32 | Kitchen products, gadgets and variety. Avid home cooks, Women, $0-30k earners, Asian people, Associate degree holders, People 35-44 years old |
| 33 | Basic household products. Looks to be a very reliable brand. Men, Avid home cooks, $61-100k earners, Asian people, Graduate degree holders, People 25-34 years old |
| 34 | Quality and Inexpensive $35-75k income households, Hispanic people, Associate degree holders, People who cook only out of necessity, People 35-44 years old, Men, $61-100k earners |
| 35 | I feel it is good quality overall for the kitchen. The tools are great and are well-respected for kitchen-ware. I believe it is very high quality overall so that's what comes to mind first. $150k+ income households, Graduate degree holders, People who cook only out of necessity, People 45-54 years old, $61-100k earners, Men, Asian people |
| 36 | Just another company trying to sell kitchenware. People 45-54 years old, $35-75k income households, $61-100k earners, White people, Bachelor's degree holders, Men, Avid home cooks |
| 37 | Kitchen, tools, modern, sleek, and convenient come to mind when I think of this brand. People 25-34 years old, $35-75k income households, Graduate degree holders, $31-60k earners, Women, People who cook only out of necessity, White people |
| 38 | The following come to mind: kitchens, clean, tools, fancy $75-150k income households, People 35-44 years old, Men, Graduate degree holders, White people, Avid home cooks, $61-100k earners |
| 39 | The words that come to mind when I think of the word oxo are oxygen, oxidize, and "hug, kiss, hug". $75-150k income households, Hispanic people, Men, Avid home cooks, People 35-44 years old, Bachelor's degree holders, $61-100k earners |
| 40 | Quality, Essential, standard, class, functional, etc People 25-34 years old, $31-60k earners, White people, Bachelor's degree holders, Women, Avid home cooks |
| 41 | Typical, average, cheap. $0-35k income households, Bachelor's degree holders, White people, $0-30k earners, Men, Avid home cooks, People 25-34 years old |
| 42 | kitchen, utensils, tools Men, $101k+ earners, White people, Bachelor's degree holders, Avid home cooks, People 45-54 years old |
| 43 | A good company/brand for kitchen appliances. I have some of their wares. White people, Women, Bachelor's degree holders, Avid home cooks, $0-30k earners, People 45-54 years old |
| 44 | cheap or budget products $31-60k earners, Hispanic people, Bachelor's degree holders, Men, People who cook only out of necessity, People 35-44 years old |
| 45 | I do like the look of their products Women, White people, $61-100k earners, Avid home cooks, Associate degree holders, People 45-54 years old |
| 46 | When i think about OXO is best brand, excellent features , more product are available. $0-30k earners, People 35-44 years old, Women, Asian people, Graduate degree holders, People who cook only out of necessity |
| 47 | I have a good deal of their products, and find they are well made and durable. They're on the affordable side as well, so that's always a plus, especially when I don't cook a lot. Bachelor's degree holders, White people, Men, $35-75k income households, People 45-54 years old, Avid home cooks, $31-60k earners |
| 48 | octogon, oxen, cool High school graduates, White people, Women, People 25-34 years old, $35-75k income households, $31-60k earners, People who cook only out of necessity |
| 49 | Kitchen, measurement, storage, lunch, supper, chef, school lunch, home made, precise $31-60k earners, White people, Women, Associate degree holders, Avid home cooks, People 25-34 years old |
| 50 | I've never heard of the brand before, but its seems to me like they do everything based off of the picture. $35-75k income households, White people, Bachelor's degree holders, Non-binary people, Avid home cooks, People 35-44 years old, $61-100k earners |
OXO Top Competitors
The more you understand your competitors, the better chance you have of beating them.
This poll provides data for a quick-and-dirty competitive analysis based on potential consumer sentiment. By querying potential consumers, we get to understand your brand’s perceived position in the market.
Carefully read all the consumer comments to understand each competitor’s relative strengths and weaknesses, and potentially even perform a SWOT analysis with the data.
Poll Results
Who are OXO’s top competitors, and how do they compare?
Audience:
50 responses
Home cooks
Responses
Showing 50/50 responses
| 1 | Probably tupperware given the products on the screen, I think they compare well? People 35-44 years old, Men, $150k+ income households, White people, Graduate degree holders, $101k+ earners, Avid home cooks |
| 2 | Martha stewart brand I think, Cusinart, I think OXO is a top tier brand, sits right with Cuisnart Asian people, Men, $101k+ earners, Bachelor's degree holders, People 35-44 years old, Avid home cooks |
| 3 | Target has their brand tools. And Walmart also manufactures tools that I cant think of the name of $35-75k income households, Hispanic people, Associate degree holders, People who cook only out of necessity, People 35-44 years old, Men, $61-100k earners |
| 4 | I think a competitor might be Staples brand. Oxo has a good quality product. Asian people, Bachelor's degree holders, Men, $35-75k income households, Avid home cooks, $31-60k earners, People 35-44 years old |
| 5 | Henckel, Wusthof, Martha Stewart. These options are cheaper and more affordable for the masses. Hispanic people, $150k+ income households, People 35-44 years old, Bachelor's degree holders, Men, People who cook only out of necessity, $101k+ earners |
| 6 | Pyrex and Ikea. Kitchenware is a really mundane category so people aren't being super attentive to idiosyncrasies like for something like fashion. So I think the main differentiator is price. $75-150k income households, Hispanic people, People 25-34 years old, Women, Bachelor's degree holders, Avid home cooks, $61-100k earners |
| 7 | There are a lot of brands that make kitchen products and they are likely very similar. White people, $150k+ income households, Bachelor's degree holders, People 35-44 years old, Avid home cooks, $0-30k earners, Men |
| 8 | this webside black Men, $31-60k earners, White people, Bachelor's degree holders, Avid home cooks, People 35-44 years old |
| 9 | I think other top end competitors give them a run, but they usually cost more Hispanic people, $0-35k income households, People who cook only out of necessity, Men, People 25-34 years old, High school graduates, $0-30k earners |
| 10 | Any plastic company sold at Walmart would be there competitors. They are all inferior. $75-150k income households, White people, People 35-44 years old, Avid home cooks, Bachelor's degree holders, Men, $0-30k earners |
| 11 | Another high quality ergonomic brand that competes with OXO is HGTV kitchen gadgets. I use both and purchase both in the kitchen. The determining factor is sometimes price and sometimes slight quality differences. Bachelor's degree holders, White people, $61-100k earners, Men, People 35-44 years old, Avid home cooks |
| 12 | The next closest thing I can think of is Pyrex and Rubbermaid. Both companies have a long and well established reputation for quality kitchenware. Pyrex is great for glass products and Rubbermaid is great for things like food containers and cooking utensils. All these companies are essentially on par with one another in regards to quality and affordability. $75-150k income households, Vocational training graduates, Black people, $61-100k earners, Men, Avid home cooks, People 25-34 years old |
| 13 | I don't know this company, so I dont know their competitors. But I'd say they are losing. $35-75k income households, People 25-34 years old, Graduate degree holders, Men, $0-30k earners, Black people, Avid home cooks |
| 14 | Pyrex is one of their competitors. They are good, but I am afraid I'll break their products more often. $150k+ income households, White people, Men, People 35-44 years old, Graduate degree holders, Avid home cooks, $61-100k earners |
| 15 | I can think of Rubbermaid, they also make gadgets for the kitchen. I think both brands are great because they are high quality and most of all affordable. I would purchase either brand! Women, $61-100k earners, Bachelor's degree holders, Hispanic people, Avid home cooks, People 45-54 years old |
| 16 | oxo is a well known brand and has longevity. $35-75k income households, People 55-64 years old, People who cook only out of necessity, $61-100k earners, Women, Hispanic people, Bachelor's degree holders |
| 17 | Cuisinart and Farberware are competitors which are subpar in quality compared to OXO. Graduate degree holders, White people, People 45-54 years old, $35-75k income households, $61-100k earners, Men, Avid home cooks |
| 18 | Actually oxo is the only one of the genre I recognize. I see other brands but not a single one stands out. Women, $101k+ earners, White people, Bachelor's degree holders, People 35-44 years old, Avid home cooks |
| 19 | Betty Crocker, Rubbermaid, Good Grips. Rubbermaid is the biggest competition, their products are easy to use and cute as well. The other two are okay, and Better Crocker has a specific demographic and OXO is more general. $75-150k income households, Bachelor's degree holders, $31-60k earners, People 35-44 years old, People who cook only out of necessity, Women, Black people |
| 20 | Honestly I don't know who the competitors to Oxo really are. I'd have to go to Bed Bath and Beyond to see. I did try doing a quick Google search and I see other brands that are competitors to Oxo, but I have never heard of those brands just reading the names. I'd have to actually see the physical package and products to realize those are competitors to Oxo. $35-75k income households, Non-binary people, People of other races or ethnicities, Bachelor's degree holders, People 35-44 years old, $101k+ earners, People who cook only out of necessity |
| 21 | I'm not sure, honestly. I don't really pay attention to brands like this, but I'd say they're equal quality $101k+ earners, $150k+ income households, Women, White people, Bachelor's degree holders, People who cook only out of necessity, People 35-44 years old |
| 22 | I think oxo top competitor is Rubbermaid maybe also sterilite. they can't really compete with Rubbermaid I feel because Rubbermaid is such a well-known brand that sells high quality products. Men, $0-30k earners, White people, Bachelor's degree holders, Avid home cooks, People 35-44 years old |
| 23 | Betty Crocker is about the only company I can think of that makes these products. Maybe Tupperware? I don't know anything about Oxo so I don't know how it compares $75-150k income households, People 45-54 years old, White people, $31-60k earners, People who cook only out of necessity, Men, Bachelor's degree holders |
| 24 | I would think that Tupperware is OXO's biggest competitor. They provide similar products but they probably sell it at a higher cost. Men, Avid home cooks, $61-100k earners, Asian people, Graduate degree holders, People 25-34 years old |
| 25 | I think the top competitor is Pyrex. I've only used one product from OXO it was of satisfactory quality, but all items I've had from Pyrex have been high quality and lasted for many years. I think Pyrex is much better known and trusted brand. Avid home cooks, Women, $0-30k earners, Asian people, Associate degree holders, People 35-44 years old |
| 26 | Kitchenmaid is the competitor I know the best. It's quality and designs are just as good, and the pricing is similar. Avid home cooks, Men, Bachelor's degree holders, $150k+ income households, Asian people, $101k+ earners, People 45-54 years old |
| 27 | I would say their main competitor would be Amazon basics or cheap kitchenware that can be repurchased for much less White people, Bachelor's degree holders, People who cook only out of necessity, Men, $0-30k earners, People 25-34 years old |
| 28 | The quality is good and the selection is good as well. Men, People 55-64 years old, White people, Vocational training graduates, $0-35k income households, $31-60k earners, People who cook only out of necessity |
| 29 | I do not know OXO, but they seem to sell kitchen gadgets, so they have a lot of competitors. People 45-54 years old, $35-75k income households, $61-100k earners, White people, Bachelor's degree holders, Men, Avid home cooks |
| 30 | all product are good People 45-54 years old, Men, $0-30k earners, White people, Bachelor's degree holders, Avid home cooks |
| 31 | KitchenAid is a top competitor and they are very good. They are a great company and make good products. Willilams Sonoma has a good product line too but less popular. I like Cusinart as well. $150k+ income households, Graduate degree holders, People who cook only out of necessity, People 45-54 years old, $61-100k earners, Men, Asian people |
| 32 | I have no idea who OXO's competitors are - why would I $75-150k income households, Graduate degree holders, People 25-34 years old, White people, $61-100k earners, Men, Avid home cooks |
| 33 | I think generic brands are there competitors. I think they are honestly about the same, but OXO is more popular in general. I think the quality is similar. $75-150k income households, People 35-44 years old, Men, Graduate degree holders, White people, Avid home cooks, $61-100k earners |
| 34 | I'd say a general store brand. These all look like things you'd pay more attention to the product and not the brand. They would all have to have something really special about them to seek out a specific brand for this sort of product. $0-35k income households, Bachelor's degree holders, White people, $0-30k earners, Men, Avid home cooks, People 25-34 years old |
| 35 | I am not sure who their competitors are, but any company that sells kitchenware. Compared to their competitors, Oxo sells products that are more modern and innovative. People 25-34 years old, $35-75k income households, Graduate degree holders, $31-60k earners, Women, People who cook only out of necessity, White people |
| 36 | The top competitor that comes to mind is Pyrex. As I haven't heard of OXO before I find that Pyrex does a better job advertising, and perhaps they make better products because I've heard of Pyrex through word of mouth. $75-150k income households, Hispanic people, Men, Avid home cooks, People 35-44 years old, Bachelor's degree holders, $61-100k earners |
| 37 | Haier, Whirlpool, Electrolux,. They sell similar house hold appliances. People 25-34 years old, $31-60k earners, White people, Bachelor's degree holders, Women, Avid home cooks |
| 38 | I don't know many major home appliance brands. But OXO is a trusted one in my book; I have some of their products. White people, Women, Bachelor's degree holders, Avid home cooks, $0-30k earners, People 45-54 years old |
| 39 | amazon products are more well known $31-60k earners, Hispanic people, Bachelor's degree holders, Men, People who cook only out of necessity, People 35-44 years old |
| 40 | Rubbermaid, KitchenAid, farberware... I think for some things the other brand is better and some things oxo is better. For example, we have an oxo potato peeler but when we were moving we bought a potato peeler from KitchenAid while waiting for our stuff to arrive. I prefer the kitchenaid for potatoes but the oxo for apples. I prefer my kitchenaid can opener cause it's solid metal and no plastic. I think Oxo definitely has a place in the kitchen, especially when it comes to putting kitchen essentials in the hands of everybody, but I think I prefer my kitchen stuff to be more high end. oxo stuff tends to feel more plasticy than some of the other brands. $75-150k income households, Associate degree holders, Women, White people, $61-100k earners, Avid home cooks, People 25-34 years old |
| 41 | Kitchen utensils, corelle and home depo are the top competitors , OXO is best and used couple of products $0-30k earners, People 35-44 years old, Women, Asian people, Graduate degree holders, People who cook only out of necessity |
| 42 | Sadly I really don't pay much attention to the makers of my kitchen gadgets Women, White people, $61-100k earners, Avid home cooks, Associate degree holders, People 45-54 years old |
| 43 | I have never heard of the brand OXO until now. Looking at the product images I would say their top competitors are Pioneer Woman (personal favorite), Rubbermaid, Tupperwear $31-60k earners, White people, Women, Associate degree holders, Avid home cooks, People 25-34 years old |
| 44 | I have no idea no companies stand out to me that i know of White people, Women, Graduate degree holders, $0-30k earners, People who cook only out of necessity, People 35-44 years old |
| 45 | I really like oxo. They have great prices and seem to hold up. I would say the biggest competitors would be Rubbermaid and pampered chef. People 45-54 years old, Avid home cooks, Bachelor's degree holders, Women, $101k+ earners, White people |
| 46 | Some competitors are Full Circle, Pyrex and Corelle and they compare fine. I tend to look for sales no matter the brand. People 55-64 years old, Bachelor's degree holders, $150k+ income households, Avid home cooks, $61-100k earners, Women, White people |
| 47 | Great Value and Hamilton Beach - they aren't as good. I love OXO People 35-44 years old, Men, $31-60k earners, Graduate degree holders, Hispanic people, Avid home cooks |
| 48 | I do not know brand names of kitchen tools, but I think competitors would be the store brands that would be hanging beside these on the shelf that are a bit cheaper. Women, People who cook only out of necessity, White people, Graduate degree holders, $31-60k earners, People 35-44 years old |
| 49 | I feel like rubbermaid and tupperware would probably competitors because they also make quality and durable products. People 35-44 years old, $35-75k income households, Avid home cooks, $31-60k earners, Women, Bachelor's degree holders, White people |
| 50 | Any type of big company that makes plastics, like bic, etc. $0-35k income households, Avid home cooks, White people, Men, High school graduates, $31-60k earners, People 25-34 years old |
