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Lululemon Brand Reputation
Brand reputation measures how consumers perceive the brand. A favorable brand reputation means customers trust the brand and feel good about purchasing good and services.
Poll Results
On a scale of 1-5, how would you rate Lululemon’s brand? Why?
Audience:
50 responses
General consumers
Responses
Showing 50/50 responses
| 1 | I know it has a good reputation but I've never tried it so I can't rate it high personally $75-150k income households, People 45-54 years old, White people, $31-60k earners, Men, Bachelor's degree holders |
| 2 | I've heard bad things about their brand but I don't know from where Hispanic people, $0-35k income households, Men, People 25-34 years old, High school graduates, $0-30k earners |
| 3 | I don't have a ton of experience on luluemon's products but I have researched and I have gone to their store to try on a few of their stretch pants. I found the pricing a little to higher for my budget if I can find something just as good at a more reasonable pricing, but they have nice designs. $150k+ income households, People of other races or ethnicities, Women, Bachelor's degree holders, People 35-44 years old, $101k+ earners |
| 4 | 4, I do not use the product much but it seems to be a strong brand. Graduate degree holders, White people, People 45-54 years old, $35-75k income households, $61-100k earners, Men |
| 5 | I have actually not used anything of Lululemon's, but I have heard a lot of people say they are top notch. People 45-54 years old, $35-75k income households, $61-100k earners, White people, Bachelor's degree holders, Men |
| 6 | I think their products are very reliable and fit well but they are a bit pricey White people, Bachelor's degree holders, Men, $0-30k earners, People 25-34 years old |
| 7 | I would have to be a little more acquainted with the brand and all of the items they offer. Men, People 55-64 years old, White people, Vocational training graduates, $0-35k income households, $31-60k earners |
| 8 | I think it's a high quality brand but way too overpriced. Why is everything so expensive? It's way too premium and rich for my blood. Great quality but just not worth the price. $150k+ income households, Graduate degree holders, People 45-54 years old, $61-100k earners, Men, Asian people |
| 9 | I have heard good things about this brand but have never tried any of there things personally. I have a friend that purchases stuff for her children from them and raves about the brand though. $31-60k earners, White people, Women, Associate degree holders, People 25-34 years old |
| 10 | They make really comfortable clothes for athletic leisure. It is my go-to gift for my female family members and friends. Men, $61-100k earners, Asian people, Graduate degree holders, People 25-34 years old |
| 11 | I don't know anything about the brand. White people, People 35-44 years old, Women, $0-30k earners, Vocational training graduates |
| 12 | I do not know too much about it. The logo and font used for the words look good in a fun sort of way. The bright red makes the logo noticeable. Bachelor's degree holders, $35-75k income households, Women, $31-60k earners, White people, People 55-64 years old |
| 13 | it seems to be popular with women these days $150k+ income households, Hispanic people, Men, Graduate degree holders, People 25-34 years old, $31-60k earners |
| 14 | Their products seem nice, but they are way outside my price range as a middle class consumer. Still, I've heard that they use high quality materials, and that their apparel is great for working out, if you can afford it. People 25-34 years old, $35-75k income households, Graduate degree holders, $31-60k earners, Women, White people |
| 15 | this website blaack Men, $31-60k earners, White people, Bachelor's degree holders, People 35-44 years old |
| 16 | Good quality, designs, and pricing. Men, Bachelor's degree holders, $150k+ income households, Asian people, $101k+ earners, People 45-54 years old |
| 17 | I like the logo for this brand however I don't like how there are no capitalization in the brand itself as it just looks less professional People 25-34 years old, Men, $31-60k earners, Asian people, Bachelor's degree holders |
| 18 | i KNOW IT IT POPULAR AND TRENDY, BUT WHY ANYONE WOULD PAY SO MUCH FOR CLOTHES YOU SWEAT IN BAFFLES ME. People with other gender identities, $0-35k income households, People 45-54 years old, White people, Bachelor's degree holders, $61-100k earners |
| 19 | really innovative with their products. the athletic wear is affordable and durable. they care a lot about their customers and it shows through the way they make new products Black people, $0-35k income households, Women, People 25-34 years old, High school graduates, $0-30k earners |
| 20 | It seems to be a high quality brand Women, $101k+ earners, White people, Bachelor's degree holders, People 35-44 years old |
| 21 | i would rate it a 4. I think it's a good quality brand that has room for improvement. The clothing is nice. $31-60k earners, High school graduates, White people, Men, People 35-44 years old |
| 22 | I would rate them a 3 because I've never used their products and only know that people I know like the products and the brand image is positive. Women, $0-30k earners, Asian people, Associate degree holders, People 35-44 years old |
| 23 | Lululemon revolutionized athleisure with its well-cut fits and its trendy, non-boring designs. $75-150k income households, Hispanic people, People 25-34 years old, Women, Bachelor's degree holders, $61-100k earners |
| 24 | it is a good brand, soft and usually some fun patterns, but very over priced Women, $31-60k earners, White people, High school graduates, People 35-44 years old |
| 25 | lululemon is a recognized leader in women's athletic apparel and literally invented the yoga pants market. l have never heard anything but good about the company and it's products. Bachelor's degree holders, Men, $31-60k earners, White people, People 65 and older |
| 26 | Lulu seems to be an effective website and a household name. $35-75k income households, People 55-64 years old, $61-100k earners, Women, Hispanic people, Bachelor's degree holders |
| 27 | I like their colors very much. White people, $150k+ income households, People 35-44 years old, Bachelor's degree holders, Men, $0-30k earners |
| 28 | Lululemon's athletic wear is the top of the top. It is the best fitting, most comfortable workout attire for any kind of athletic activity! They are pricey, hence the 4 starts, but definitely worth it for the quality they provide. $0-30k earners, White people, High school graduates, Women, People 25-34 years old |
| 29 | Well I've never heard of it before nor do I know what it actually does but I like the logo and considering that's all I have to go on then that's the thing I'm going to use to judge this and give it to the appropriate amount of stars. $0-30k earners, White people, High school graduates, Men, People 25-34 years old |
| 30 | I've never heard of the brand of Lululemon athletica before so I don't think it's a good brand if I've never heard of it so it can't compare with anything that actually has their name out there. it also sounds like a brand that is geared more towards women and I'm a male so I wouldn't use it just because of the name. Men, $0-30k earners, White people, Bachelor's degree holders, People 35-44 years old |
| 31 | I would think they are very high quality, if you are paying 120 dollars for a pair of leggings then they have to be good. Other than that I would imagine UnderArmour and Nike perform just as good and are more affordable. Women, $61-100k earners, Bachelor's degree holders, Hispanic people, People 45-54 years old |
| 32 | I think it's a credible brand with high quality that is very popular but I don't think the name is that great. It sounds like pokemon. Bachelor's degree holders, White people, Men, $35-75k income households, $31-60k earners, People 35-44 years old |
| 33 | it's not bad, from what i've seen, they make ok clothes. $35-75k income households, People 25-34 years old, Graduate degree holders, Men, $0-30k earners, Black people |
| 34 | Trash brand. they are a pyramid scheme $0-35k income households, White people, Men, High school graduates, $31-60k earners, People 25-34 years old |
| 35 | I don't know what it is from the logo so it does not strike me as memorable. White people, $150k+ income households, Bachelor's degree holders, People 35-44 years old, $0-30k earners, Men |
| 36 | very good lululemon athletica People 45-54 years old, Men, $0-30k earners, White people, Bachelor's degree holders |
| 37 | I have no information about the brand; all there is to judge by is the name and logo which also tells me little to nothing. I've seen nicer designed logos, and 'lululemon' is a name that might work well in non-English speaking households. I hope that helps. White people, Women, Bachelor's degree holders, $0-30k earners, People 45-54 years old |
| 38 | Its a reliable brand and they make quality products. They are the best in the industry. People 25-34 years old, $31-60k earners, White people, Bachelor's degree holders, Women |
| 39 | i like their business style and the things they do to give back $31-60k earners, Hispanic people, Bachelor's degree holders, Men, People 35-44 years old |
| 40 | I would rate the brand low because I've heard horror stories about the clothing ripping within a short amount of time. Hispanic people, $150k+ income households, Men, People 35-44 years old, Bachelor's degree holders, $61-100k earners |
| 41 | I think it is a nice brand with comfortable attractive clothing Women, White people, $61-100k earners, Associate degree holders, People 45-54 years old |
| 42 | I don't like the font White people, Women, Graduate degree holders, $0-30k earners, People 35-44 years old |
| 43 | I love this brand because it has a great selection and reasonable prices! People 55-64 years old, Bachelor's degree holders, $150k+ income households, $61-100k earners, Women, White people |
| 44 | It's not my style, and I recall the old controversy of the transparent leggings. Still, I am sure it's a decent enough brand. People 25-34 years old, Men, Asian people, Bachelor's degree holders, $0-30k earners |
| 45 | This brand makes popular and attractive athletic sportswear Men, $101k+ earners, White people, Bachelor's degree holders, People 45-54 years old |
| 46 | This is an excellent brand because its provide variety of product to use $0-30k earners, People 35-44 years old, Women, Asian people, Graduate degree holders |
| 47 | 3 - I am not familiar with them, but have heard good things. People 35-44 years old, Men, $31-60k earners, Graduate degree holders, Hispanic people |
| 48 | I like the style of the text but the symbol isn't very interesting. Men, Asian people, Bachelor's degree holders, $0-30k earners, People 35-44 years old |
| 49 | It is a well-known and well-respected brand worn by women and I suppose men around the world Graduate degree holders, $150k+ income households, People 25-34 years old, White people, $61-100k earners, Men |
| 50 | unique but pretty underwhelming $0-30k earners, White people, Women, Bachelor's degree holders, People 35-44 years old |
Lululemon Top Competitors
The more you understand your competitors, the better chance you have of beating them.
This poll provides data for a quick-and-dirty competitive analysis based on potential consumer sentiment. By querying potential consumers, we get to understand your brand’s perceived position in the market.
Carefully read all the consumer comments to understand each competitor’s relative strengths and weaknesses, and potentially even perform a SWOT analysis with the data.
Poll Results
Who are Lululemon’s top competitors, and how do they compare?
Audience:
50 responses
General consumers
Responses
Showing 50/50 responses
| 1 | I think they do workout equipment so I am not sure to be honest. I do not dabble with the brand names Hispanic people, $0-35k income households, Men, People 25-34 years old, High school graduates, $0-30k earners |
| 2 | Nike, Adidas, Under Armour. They are well established and comparable to Lululemon In durability and quality. Graduate degree holders, White people, People 45-54 years old, $35-75k income households, $61-100k earners, Men |
| 3 | I would consider any athletic brand a competitor to them, especially companies like dri-fit and nike White people, Bachelor's degree holders, Men, $0-30k earners, People 25-34 years old |
| 4 | Nike, Adidas, Under Armour. I haven't used lululemon so I can't say how it compares $75-150k income households, People 45-54 years old, White people, $31-60k earners, Men, Bachelor's degree holders |
| 5 | Gymshark, adidas, puma, nike, reebook. I think gymshark is the biggest out of them. They are the same level almost. People 25-34 years old, Asian people, Women, Bachelor's degree holders, $31-60k earners |
| 6 | Under Armor comes to mind when I think of a competitor to lululemon. Maybe brands like Nike or Reebok as they make workout clothing as well. Fabletic is another one who's coming to mind. $150k+ income households, People of other races or ethnicities, Women, Bachelor's degree holders, People 35-44 years old, $101k+ earners |
| 7 | I have no idea who they are. White people, People 35-44 years old, Women, $0-30k earners, Vocational training graduates |
| 8 | Nike, Adidas, Under Armour. Lululemon are a smaller brand but they tend to lean more towards the high-end side of the athletic apparel market. Men, $61-100k earners, Asian people, Graduate degree holders, People 25-34 years old |
| 9 | Under Armour. Similar quality and pricing, but I would give the edge to Under Armour in total value. Men, Bachelor's degree holders, $150k+ income households, Asian people, $101k+ earners, People 45-54 years old |
| 10 | I would say LULULEMON's top competitors are more known clothing brands and boutiques. $31-60k earners, White people, Women, Associate degree holders, People 25-34 years old |
| 11 | I'd say Lululemon's biggest competitor is Nike because they are the biggest name right now in the athletic industry. They are more known for their athletic wear, specifically shoes. I do not think, however, that they are huge competition compared to Lululemon because they are not known for their women's workout clothing. Lululemon has essentially cornered the market for yogawear and leggings, and few companies can compare to their quality and popularity. People 25-34 years old, Women, $0-30k earners, White people, Bachelor's degree holders |
| 12 | Nike, Under Armour, Adidas are some of the competitors of Lululemon. Under Armour I would say is the one that is closest to Lululemon due to the close characteristics of their clothing lines. People 25-34 years old, $75-150k income households, Bachelor's degree holders, Men, Black people, $61-100k earners |
| 13 | I looked around a little and it looks like they carry a lot of stuff that I would like to have. Men, People 55-64 years old, White people, Vocational training graduates, $0-35k income households, $31-60k earners |
| 14 | nike would be lululemon ahtletica's competitor. they both compare since they both make affordable,durable,and innovative athletic wear for men and women Black people, $0-35k income households, Women, People 25-34 years old, High school graduates, $0-30k earners |
| 15 | The one I can consider a competitor is Fabletics, I have seen that brand advertised heavily. I think they can compare in performance with Fabletics being more affordable. Other than exclusively high-end leggings, then I would imagine UnderArmour and Nike perform just as good. Women, $61-100k earners, Bachelor's degree holders, Hispanic people, People 45-54 years old |
| 16 | Their competitors are other brands that produce athletic apparel, such as Nike, Adidas, and Reebok. I would say that Lululemon is a bit superior to these brands, and has fewer ethical downsides compared to its competitors. People 25-34 years old, $35-75k income households, Graduate degree holders, $31-60k earners, Women, White people |
| 17 | Nike, Adidas, Under Armour, Gap, L Brands, prAna, Sweaty Betty, Outdoor Voices, Lolë and PUMA ARE THERE TOP COMPETITORS People with other gender identities, $0-35k income households, People 45-54 years old, White people, Bachelor's degree holders, $61-100k earners |
| 18 | this website black Men, $31-60k earners, White people, Bachelor's degree holders, People 35-44 years old |
| 19 | I think Lululemon has a single competitor at this point, Under Armor. People 45-54 years old, $35-75k income households, $61-100k earners, White people, Bachelor's degree holders, Men |
| 20 | i would think all athletic wear companies are competition such as fabletics, nike, under armour for example Women, $31-60k earners, White people, High school graduates, People 35-44 years old |
| 21 | It's difficult to of a competitor that is as expensive but I think Fabletics might be close. Fabletics is more geared towards membership than the typical business model and their clothing tends to be more colorful and bold. $101k+ earners, Women, Hispanic people, Graduate degree holders, People 35-44 years old |
| 22 | i think luluemon has a large variety of competitors, nike, h&m , adidas, etc. As far as how they compare? There are some held in higher regard and some in lower. Just like in any product category. Just maintain a good price with useful products. $31-60k earners, High school graduates, White people, Men, People 35-44 years old |
| 23 | I've never worn any of lululemon products but all of my friends love the products. I would think their competitors would be any company that makes this type of clothing, like Nike, PUMA, Under Armour and lesser known store brands. Women, $0-30k earners, Asian people, Associate degree holders, People 35-44 years old |
| 24 | i think the competitors are not even close to them $150k+ income households, Hispanic people, Men, Graduate degree holders, People 25-34 years old, $31-60k earners |
| 25 | I've never heard of this brand before Lululemon so I don't think they can compare it all to a brand I've heard of Men, $0-30k earners, White people, Bachelor's degree holders, People 35-44 years old |
| 26 | The skate Hidson line,Nile, target athleisure come ormond. I find themcomparable Women, $101k+ earners, White people, Bachelor's degree holders, People 35-44 years old |
| 27 | Unfortunately I do not know who their top competitors are as I've never heard of them before. It would probably help you a little bit more information next time. Is with what little I have I searched it myself it would take quite a bit of time. But it all looks good. I do think it's a nice logo. $0-30k earners, White people, High school graduates, Men, People 25-34 years old |
| 28 | Athleta from Gap. It's slightly cheaper and markets towards the same kind of women. $75-150k income households, Hispanic people, People 25-34 years old, Women, Bachelor's degree holders, $61-100k earners |
| 29 | I think any soccer brand in the US would be a competitor. White people, $150k+ income households, People 35-44 years old, Bachelor's degree holders, Men, $0-30k earners |
| 30 | Itsy, ebay, amazon, all are bigger and a bit more popular and affordable. $35-75k income households, People 55-64 years old, $61-100k earners, Women, Hispanic people, Bachelor's degree holders |
| 31 | Lululemon, as an athletic brand, have dozens of different competitors. Their leggings are stylish too, so they have competitors other than athletic brands like Nike and Under Armour, to brands like Victorias Secret to Juicy, to Couture, to even Gucci. $0-35k income households, White people, Men, High school graduates, $31-60k earners, People 25-34 years old |
| 32 | nice lululemon athletica People 45-54 years old, Men, $0-30k earners, White people, Bachelor's degree holders |
| 33 | I think the competitors are Nike and under armour and they are going to do okay because they are more niche and not as wide of a brand. Bachelor's degree holders, White people, Men, $35-75k income households, $31-60k earners, People 35-44 years old |
| 34 | Probably other sportswear companies, nike, adidas, under armour. I think they are different. Lululemon is geared toward a different demographic and has a different clientel. $75-150k income households, People 25-34 years old, Men, $61-100k earners, White people, Bachelor's degree holders |
| 35 | I think adidas and Nike are the main competitors. I think their products are equal quality but not as fancy as lulu lemon. Lulu lemon is more popular with women too. $75-150k income households, People 35-44 years old, Men, Graduate degree holders, White people, $61-100k earners |
| 36 | Not sure about direct competitors. $35-75k income households, People 25-34 years old, Graduate degree holders, Men, $0-30k earners, Black people |
| 37 | I guess other athletic products. Maybe Nike and Reebok. This company is hard to understand. White people, $150k+ income households, Bachelor's degree holders, People 35-44 years old, $0-30k earners, Men |
| 38 | Other activewear and leisure wear companies are the competitors, so this includes brands like Nike, Adidas, Under Armour, and Puma. These brands compare in the way that they sell similar clothings items (shirts, tanks, shorts, leggings, undergarments, shoes, etc.), but sometimes these brands aren't as stylish, durable, and price driven. $75-150k income households, Men, $31-60k earners, White people, Bachelor's degree holders, People 25-34 years old |
| 39 | To me, lululemon's greatest competitor is Athleta. They have a similar asthetic to me, and seem to target the same type of aspirational lifestyle. i consider those two more alike than other more general sports brands like Nike or Adidas. Women, $150k+ income households, $101k+ earners, Bachelor's degree holders, White people, People 35-44 years old |
| 40 | Lululemon's top competitors would include Nike, Adidas, and Victoria's Secret. I think the competitors have a better name recognition, and make a better product. Hispanic people, $150k+ income households, Men, People 35-44 years old, Bachelor's degree holders, $61-100k earners |
| 41 | Outdoor voices, Athleta, Joylab, alo yoga, zella. These brands are similar to lulemon as they sell similar yoga wears and sport clothing. People 25-34 years old, $31-60k earners, White people, Bachelor's degree holders, Women |
| 42 | nike or adidas but they are more sports atheltics $31-60k earners, Hispanic people, Bachelor's degree holders, Men, People 35-44 years old |
| 43 | I hear a lot of people saying they love fabathletics. I have never tried them. I love lululemon and everything they make. There products last forever and look brand new after every wash. $150k+ income households, Women, $101k+ earners, White people, Associate degree holders, People 35-44 years old |
| 44 | I think Lululemon is very high quality but very expensive and not readily available as it has fewer stores and online inventory tends to be harder to buy at times as it has a reputation for being quick to sell out. More affordable and readily available competitor options like the Target C9 brand or Athleta from the Gap/Old Navy companies are more affordably priced alternatives to Lululemon that are nearly comparable in quality in my opinion. $150k+ income households, People 55-64 years old, Women, $0-30k earners, White people, Bachelor's degree holders |
| 45 | Nike, under Armor and CK are the best competitor and Nike is the best and have personal experience on this. $0-30k earners, People 35-44 years old, Women, Asian people, Graduate degree holders |
| 46 | fabletec (better) target (cheaper) prana (better) giam (better and cheaper) White people, Women, Graduate degree holders, $0-30k earners, People 35-44 years old |
| 47 | Some of this brands are Gap, Nike and PUMA. They compare well and have a better name recognition with older consumers. People 55-64 years old, Bachelor's degree holders, $150k+ income households, $61-100k earners, Women, White people |
| 48 | I would say Fabuletics and Athletica. I love lulu, although they are expensive. Fabuletics is a good affordable & fun alternative. People 45-54 years old, Bachelor's degree holders, Women, $101k+ earners, White people |
| 49 | Store brands of leggins; I am a man, I wouldn't know. People 35-44 years old, Men, $31-60k earners, Graduate degree holders, Hispanic people |
| 50 | I don't know what they would be... other clothing stores (GAP, something else...?) Graduate degree holders, $150k+ income households, People 25-34 years old, White people, $61-100k earners, Men |
Lululemon Objective Consumer Descriptions
Marketers spend countless dollars to match the right words to their messages. But how does a marketer know their message is getting through?
This poll is a great way to test marketing message in a target consumer pool. Just ask your target market to describe your brand in their own words, and you’ll get qualitative insight on what’s working and potential areas for improvement and brand expansion.
Poll Results
How would you describe the Lululemon brand in your own words?
Audience:
50 responses
General consumers
Responses
Showing 50/50 responses
| 1 | It seems like a brand that would appeal to yoga enthusiasts Hispanic people, $0-35k income households, Men, People 25-34 years old, High school graduates, $0-30k earners |
| 2 | It is simple and metropolitan White people, Bachelor's degree holders, Men, $0-30k earners, People 25-34 years old |
| 3 | A high-end sport apparel brand. Men, $61-100k earners, Asian people, Graduate degree holders, People 25-34 years old |
| 4 | Effective, efficient, high quality Graduate degree holders, White people, People 45-54 years old, $35-75k income households, $61-100k earners, Men |
| 5 | Expensive and elitist, based on what little I know about it $75-150k income households, People 45-54 years old, White people, $31-60k earners, Men, Bachelor's degree holders |
| 6 | it sells athletic leggings for women $150k+ income households, Hispanic people, Men, Graduate degree holders, People 25-34 years old, $31-60k earners |
| 7 | The Lululemon barnd has a great deal of respect in both the yoga pants field and the broader women's athleticwear field. When the name lululemon is mentioned, thoughts of Sears Craftsman-like quality spring to mind. It carries an excellent reputation. Hispanic people, Non-binary people, Associate degree holders, $61-100k earners, $35-75k income households, People 45-54 years old |
| 8 | Good clothing brand $31-60k earners, White people, Women, Associate degree holders, People 25-34 years old |
| 9 | I PERSONAL THINK IT IS A RIP OFF AND WAY TO EXPENSIVE. People with other gender identities, $0-35k income households, People 45-54 years old, White people, Bachelor's degree holders, $61-100k earners |
| 10 | I think it brings to mind suburban housewives and all of the negative connotations that come with multi-level marketing businesses. It brings to mind people hounding their friends for sales and quickly getting over their heads. White people, $75-150k income households, Graduate degree holders, Men, People 45-54 years old, $61-100k earners |
| 11 | I name that I could turn to for clothing and various sportswear. Men, People 55-64 years old, White people, Vocational training graduates, $0-35k income households, $31-60k earners |
| 12 | it is a good brand. makes durable and affordable athletic wear for men and women. their products are really innovative Black people, $0-35k income households, Women, People 25-34 years old, High school graduates, $0-30k earners |
| 13 | Lululemon is a newcomer to the athletic niche, but has made itself big, and quickly. People 45-54 years old, $35-75k income households, $61-100k earners, White people, Bachelor's degree holders, Men |
| 14 | They are a brand that sells athletic apparel at a high price, but with high quality materials to match this. People 25-34 years old, $35-75k income households, Graduate degree holders, $31-60k earners, Women, White people |
| 15 | I have never heard of the brand before and bcan't give my views on the brand. White people, People 35-44 years old, Women, $0-30k earners, Vocational training graduates |
| 16 | Expensive athletic clothes that I don't need. People 35-44 years old, $35-75k income households, $31-60k earners, Women, Asian people, Bachelor's degree holders |
| 17 | this website black Men, $31-60k earners, White people, Bachelor's degree holders, People 35-44 years old |
| 18 | lululemon in my own words would be comfortable, loyal, workout, everyday clothes for those looking to be stylish. $150k+ income households, People of other races or ethnicities, Women, Bachelor's degree holders, People 35-44 years old, $101k+ earners |
| 19 | Expensive athletic and lounge wear that is quite comfortable and high quality. Hispanic people, $150k+ income households, People 35-44 years old, Bachelor's degree holders, Men, $101k+ earners |
| 20 | Well if I knew what it was for than I could absolutely do that. I'm assuming it's a workout brand $0-30k earners, White people, High school graduates, Men, People 25-34 years old |
| 21 | Feminine, cute designs, good pricing. Men, Bachelor's degree holders, $150k+ income households, Asian people, $101k+ earners, People 45-54 years old |
| 22 | i would describe it as a modern athletic outfit brand. $31-60k earners, High school graduates, White people, Men, People 35-44 years old |
| 23 | I would describe it as interesting and unique and it has a really nice logo however I dislike that there is not capitalization in the brand name itself. People 25-34 years old, Men, $31-60k earners, Asian people, Bachelor's degree holders |
| 24 | I personally don't have any strong interactions with the brand so I am indifferent to them. I feel they are a very average and basic athletic products company. I know them enough to recognize the brand name, but if I was shown the just the logo of the company I would have no idea who it belonged to. Also, I feel their products are very run of the mill, safe and effective but nothing makes them self defining or noteworthy. I feel the products they sell could be sold by anyone else and nobody would known the difference. As far as the company itself, I don't know what else they contribute to society outside of selling clothes. $75-150k income households, Vocational training graduates, Black people, $61-100k earners, Men, People 25-34 years old |
| 25 | The yoga brand. Iconic yoga pants. Makes good bodies look great. Athleisure. $75-150k income households, Hispanic people, People 25-34 years old, Women, Bachelor's degree holders, $61-100k earners |
| 26 | Lululemon is an athletic ware company with quality products for working out. Women, $101k+ earners, White people, Bachelor's degree holders, People 35-44 years old |
| 27 | I would say they are overpriced leggings. In thinking of work-out gear, I would imagine UnderArmour and Nike perform just as good and are more affordable. Women, $61-100k earners, Bachelor's degree holders, Hispanic people, People 45-54 years old |
| 28 | been there done that, i think there time has passed. over priced and not competing with competition via price Women, $31-60k earners, White people, High school graduates, People 35-44 years old |
| 29 | It is very competitive but classy. White people, $150k+ income households, People 35-44 years old, Bachelor's degree holders, Men, $0-30k earners |
| 30 | Its for girls who wanna be "fit" $35-75k income households, People 25-34 years old, Graduate degree holders, Men, $0-30k earners, Black people |
| 31 | I think it's a successful well known company. I recall the CEO being racist but aside from that they make a good product. Bachelor's degree holders, White people, Men, $35-75k income households, $31-60k earners, People 35-44 years old |
| 32 | Lululemon is a website offering clothing. It's been around for a while and is a household name. $35-75k income households, People 55-64 years old, $61-100k earners, Women, Hispanic people, Bachelor's degree holders |
| 33 | It's a brand that makes yoga and athletic clothing for women that became popular in the last decade with people who aren't yoga participants. They offer traditional looking products as well as a wide variety of eye catching patterns on their clothing. Women, $0-30k earners, Asian people, Associate degree holders, People 35-44 years old |
| 34 | in my own words I would describe the Lululemon brand as feminine, weak, geared towards women, a silly alliteration, and yes, definitely feminine. Men, $0-30k earners, White people, Bachelor's degree holders, People 35-44 years old |
| 35 | Pyramid Scheme for Naive huns from your high school, who have gained weight, and their main quality of attractiveness is their thick backside. They looks nice in Leggings, but it is not a reason to sell products which are low quality, made by slaves in a sweatshop, and supports a pyramid scheme. This brand sucks $0-35k income households, White people, Men, High school graduates, $31-60k earners, People 25-34 years old |
| 36 | I think something with athletic products, but the logo I have no idea what that is supposed to be. White people, $150k+ income households, Bachelor's degree holders, People 35-44 years old, $0-30k earners, Men |
| 37 | lululemon athletica is very nice People 45-54 years old, Men, $0-30k earners, White people, Bachelor's degree holders |
| 38 | I would describe the lululemon brand as being a racy athletic clothing store that doesn't leave much to the imagination. Hispanic people, $150k+ income households, Men, People 35-44 years old, Bachelor's degree holders, $61-100k earners |
| 39 | I dont know much about it but I think its a house wife athleseusire brand $150k+ income households, Bachelor's degree holders, People 35-44 years old, White people, Men, $31-60k earners |
| 40 | A brand fornl athletics and those passionate about the sport. It's reliable and trustworthy. The logo is lovely and easily memorable. People 25-34 years old, $31-60k earners, White people, Bachelor's degree holders, Women |
| 41 | ethical and awesome style of product $31-60k earners, Hispanic people, Bachelor's degree holders, Men, People 35-44 years old |
| 42 | It looks a complicated concept because it's using a long name and the logo is not convincing to sustain this strong trademark. Bachelor's degree holders, $150k+ income households, Men, White people, People 25-34 years old, $31-60k earners |
| 43 | i like it very much White people, Men, $0-30k earners, Bachelor's degree holders, People 45-54 years old |
| 44 | Stylish workout/yoga focused clothing that is expensive and somewhat exclusive in terms of availability and store locations as well as selling out popular items online. $150k+ income households, People 55-64 years old, Women, $0-30k earners, White people, Bachelor's degree holders |
| 45 | It is trendy but ultimately to me not interesting and not something that is appealing to me and my family. White people, $75-150k income households, Bachelor's degree holders, People 35-44 years old, Men, $31-60k earners |
| 46 | it is for rich people who are overly privelaged and can afford really expensive crap White people, Women, Graduate degree holders, $0-30k earners, People 35-44 years old |
| 47 | Its excellent brand and more interested use in further ana also recommended others to use it. $0-30k earners, People 35-44 years old, Women, Asian people, Graduate degree holders |
| 48 | This brand is young, hip and modern! People 55-64 years old, Bachelor's degree holders, $150k+ income households, $61-100k earners, Women, White people |
| 49 | An aerobic-brand focused on women. Their brand mostly provides elastic, tight fitting clothes to work out in. White people, $75-150k income households, Bachelor's degree holders, Non-binary people, People 35-44 years old, $61-100k earners |
| 50 | Trendy women's athletic clothing. Hispanic people, $150k+ income households, People 35-44 years old, Men, Bachelor's degree holders, $101k+ earners |
Lululemon Brand Trajectory
Brands “grow up” and age just like people do.
Some brands in their infancy (Warby Parker, Instagram) seem to pop out of nowhere to dominate their space. Most successful brands follow a natural course and age to become “old” brands (JC Penny, Volvo) that most people associate with a prior generation. But there are a handful of brands (Coca-Cola, Disney) that seem timeless. What’s the secret? Careful management of their brand trajectory.
Brand trajectory is the measurement of a brand’s current and future positioning in its target markets. Brand trajectory is measured via regular customer surveys of brand awareness and positioning. Polls like this one help reveal consumers perception of an established brand, and their opinions on its future prospects.
Poll Results
On a scale of 1-5, how would you rate Lululemon’s future prospects? Why?
Audience:
50 responses
General consumers
Responses
Showing 50/50 responses
| 1 | I'd say they cornered themselves with a sort of MLM brand like lululemon Hispanic people, $0-35k income households, Men, People 25-34 years old, High school graduates, $0-30k earners |
| 2 | It seems to have a fairly firm place in that market segment from what I know $75-150k income households, People 45-54 years old, White people, $31-60k earners, Men, Bachelor's degree holders |
| 3 | I think this economic downturn will hurt them as consumption falls White people, Bachelor's degree holders, Men, $0-30k earners, People 25-34 years old |
| 4 | 5, the popularity of this product is rising and the future is bright! Graduate degree holders, White people, People 45-54 years old, $35-75k income households, $61-100k earners, Men |
| 5 | Lululemon has created a good name for itself in a saturated market. I see bright things in their future. People 45-54 years old, $35-75k income households, $61-100k earners, White people, Bachelor's degree holders, Men |
| 6 | There might be an increased demand for their product, as more people are working out from home and wearing athleisure apparel around the house during the pandemic. At the same time, their products can be expensive, so they won't be accessible for everyone, especially those experiencing economic hardship. People 25-34 years old, $35-75k income households, Graduate degree holders, $31-60k earners, Women, White people |
| 7 | lululemon thi pecher Men, $31-60k earners, White people, Bachelor's degree holders, People 35-44 years old |
| 8 | I would say their future is looking bright, their name is becoming more common and being tried by more people I feel like. $31-60k earners, White people, Women, Associate degree holders, People 25-34 years old |
| 9 | I am not really sure. lululemon has been around for a while, they have a loyal customer base, I don't see them going anywhere anytime soon that I think their future prospects are fine. $150k+ income households, People of other races or ethnicities, Women, Bachelor's degree holders, People 35-44 years old, $101k+ earners |
| 10 | I am not sure what they are. I do not know the brand. White people, People 35-44 years old, Women, $0-30k earners, Vocational training graduates |
| 11 | I am not too familiar with all of the things they offer so I have to give a 4 star. Men, People 55-64 years old, White people, Vocational training graduates, $0-35k income households, $31-60k earners |
| 12 | They are a highly successful company. The logo is very well known People 35-44 years old, Women, $0-30k earners, White people, High school graduates |
| 13 | I've noticed that their stocks were doing quite well during this pandemic. This just shows that this brand will be around for a long time. Men, $61-100k earners, Asian people, Graduate degree holders, People 25-34 years old |
| 14 | I think multi-level marketing businesses have a very poor public view right now, and this one is very well known as such. It also carries a bit of a stigma in being associated with suburban housewives--sort of non-stylish and boring, as well as a poorly thought-of business model. White people, $75-150k income households, Graduate degree holders, Men, People 45-54 years old, $61-100k earners |
| 15 | I THINK IT IS FAR AS LONG AS IDIOTS ARE WILLING TO PAY THAT MUCH FOR WORKOUT CLOTHES YOU SWEAT IN People with other gender identities, $0-35k income households, People 45-54 years old, White people, Bachelor's degree holders, $61-100k earners |
| 16 | i think the logo is great. It has a nice aesthetic. As far as future prospects, it could go either way. I am not too familiar with the brand $31-60k earners, High school graduates, White people, Men, People 35-44 years old |
| 17 | it seems like a strong brand with good stock $150k+ income households, Hispanic people, Men, Graduate degree holders, People 25-34 years old, $31-60k earners |
| 18 | Retail as a whole is suffering, and with more and more competitors flooding the market, Lululemon needs to do something to distinguish itself. Men, Bachelor's degree holders, $150k+ income households, Asian people, $101k+ earners, People 45-54 years old |
| 19 | I think Lululemon will continue to flourish because they are most known for their women's athletic clothing and leggings, and cater to the yoga market. Right now their are few other companies that do the same so their is almost no competition in the market. People 25-34 years old, Women, $0-30k earners, White people, Bachelor's degree holders |
| 20 | they are always coming up with a new innovative product that people are interested in. they care a lot about their customers and listen to them to make the best athletic wear Black people, $0-35k income households, Women, People 25-34 years old, High school graduates, $0-30k earners |
| 21 | lululemon was really hot and remember everyone was selling it on facebook, i think too many people selling it at such a high price kinda killed itself, i can get nike for less Women, $31-60k earners, White people, High school graduates, People 35-44 years old |
| 22 | Lululemon is bascially synonymous with yoga clothing. It has a strong base in the yoga community because of its connections with teachers $75-150k income households, Hispanic people, People 25-34 years old, Women, Bachelor's degree holders, $61-100k earners |
| 23 | Other than exclusively high-end leggings, I cannot think that with the economy the way it is people are clamoring to buy them. In thinking of work-out gear, I would imagine UnderArmour and Nike perform just as good and are more affordable. Women, $61-100k earners, Bachelor's degree holders, Hispanic people, People 45-54 years old |
| 24 | I love their symbol. White people, $150k+ income households, People 35-44 years old, Bachelor's degree holders, Men, $0-30k earners |
| 25 | i like it very much White people, Men, $0-30k earners, Bachelor's degree holders, People 45-54 years old |
| 26 | Exercise is universal and I think this company has the reputation to survive Women, $101k+ earners, White people, Bachelor's degree holders, People 35-44 years old |
| 27 | It is gaining longevity and is a household name. It will be around for a while because it is popular. $35-75k income households, People 55-64 years old, $61-100k earners, Women, Hispanic people, Bachelor's degree holders |
| 28 | Lululemon was and is a pyramid scheme. These types of companies do not last, and they have been lowering the quality of their products. Especially with the coronavirus pandemic, I believe they are totally done. $0-35k income households, White people, Men, High school graduates, $31-60k earners, People 25-34 years old |
| 29 | Well just like with anything in this country you really don't know. I don't even know if this is from this country. But my point is that nothing can last forever unless you're Disney or something. So who knows. $0-30k earners, White people, High school graduates, Men, People 25-34 years old |
| 30 | Don't really know a lot about the brand. $35-75k income households, People 25-34 years old, Graduate degree holders, Men, $0-30k earners, Black people |
| 31 | I think they are a fast growing brand and should have a bright future. Bachelor's degree holders, White people, Men, $35-75k income households, $31-60k earners, People 35-44 years old |
| 32 | With out more background, I'm not really sure what the symbol in the middle is for. Is it a pair of legs (they were big on legging's) or is it a woman with white hair that curls up at the end? I'm having trouble distinguishing what it would have to do with athletics. Men, $101k+ earners, White people, High school graduates, People 35-44 years old |
| 33 | lululemon athletica is good People 45-54 years old, Men, $0-30k earners, White people, Bachelor's degree holders |
| 34 | I think lululemon has great future prospects because they have a well made product that people love. The only draw back is the cost unfortunately and it leaves out people at a lower price point. Overall I think what the offer is great. $75-150k income households, Bachelor's degree holders, $101k+ earners, White people, Women, People 25-34 years old |
| 35 | It is a hard name to say, and that is not good for a company. White people, $150k+ income households, Bachelor's degree holders, People 35-44 years old, $0-30k earners, Men |
| 36 | I think the future prospects are good because it seems like they have good quality products that people like and they are made for women. Women, $0-30k earners, Asian people, Associate degree holders, People 35-44 years old |
| 37 | I think they have found their market and figured out the people that are interested in their products. $75-150k income households, People 25-34 years old, Men, $61-100k earners, White people, Bachelor's degree holders |
| 38 | I think they have an incredibly strong brand but are a bit too overpriced Graduate degree holders, $150k+ income households, People 25-34 years old, White people, $61-100k earners, Men |
| 39 | in regards to Lululemon athletica future prospects, I could see them excelling in the female athletic space, because their name mites attract some women who are starting to workout. I think their future prospects may be decent. I'm a little confused on why they have a food product in their name if it is an athletic company. Men, $0-30k earners, White people, Bachelor's degree holders, People 35-44 years old |
| 40 | This type of clothing will continue to be in demand Men, $101k+ earners, White people, Bachelor's degree holders, People 45-54 years old |
| 41 | i think they offer a good product and have a good ethics $31-60k earners, Hispanic people, Bachelor's degree holders, Men, People 35-44 years old |
| 42 | They look so prepared for the future and would definitely come up with new strategy to remain at the top of their game. I see them becoming better everyday People 25-34 years old, $31-60k earners, White people, Bachelor's degree holders, Women |
| 43 | I think people like shopping online. It has been getting more popular over the past few years and the coronavirus will probably hasten that. People 55-64 years old, Women, Graduate degree holders, White people, $101k+ earners |
| 44 | Everything about Lululemon is great. People will always work out. I love their products and will continue to support them. $150k+ income households, Women, $101k+ earners, White people, Associate degree holders, People 35-44 years old |
| 45 | I feel that Lululemon faces a uphill battle because they have tough competition from established brands such as Nike and Adidas. Also, I've heard that they have made apparel with very little fabric which makes the apparel have a shorter life. Hispanic people, $150k+ income households, Men, People 35-44 years old, Bachelor's degree holders, $61-100k earners |
| 46 | I think they will still do ok. But their appeal is to a certain demographic and I feel that a lot of women who would otherwise use their products feel left out and ignored. I know I like Lululemon but their clothing is not really right for someone of my age and body type. Because their focus is narrow, I don't think they will grow too much. Women, $0-30k earners, High school graduates, White people, People 55-64 years old |
| 47 | People are likely to want to pursue yoga and exercise for improved health and if they can afford it and find it, Lululemon clothes are motivating to do the exercises and look stylish/good while working out. But with many out of work or reduced work options it seems less likely people will be able to afford this brand and will seek more affordable alternatives or make do with clothing they already have for working out. $150k+ income households, People 55-64 years old, Women, $0-30k earners, White people, Bachelor's degree holders |
| 48 | I am not sure, with all the changes in people income since covid its hard to know how any company will do moving forward Women, White people, $61-100k earners, Associate degree holders, People 45-54 years old |
| 49 | Not more familiar about this brand and heard from others bit no personal experience $0-30k earners, People 35-44 years old, Women, Asian people, Graduate degree holders |
| 50 | I don't know what it is so I would have to go with neutral. It could move forward, it may not be able to move forwrd. People 55-64 years old, White people, Associate degree holders, $150k+ income households, $101k+ earners, Women |
