Cheese Whisps Brand Audit

Brand awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Understanding a products position in the market is key to determining its success. There are the obvious product-specific factors, such as pricing, packaging, utility, etc. But often times product success is also driven by factors external to the product - its competition and how they’re positioned, overall market trends and consumer sentiment, and more.

Asking this kind of poll can uncover all of this and more.

The more you understand your competitors, the better chance you have of beating them.

This poll provides data for a quick-and-dirty competitive analysis based on potential consumer sentiment. By querying potential consumers, we get to understand your brand’s perceived position in the market.

Carefully read all the consumer comments to understand each competitor’s relative strengths and weaknesses, and potentially even perform a SWOT analysis with the data.

Marketers spend countless dollars to match the right words to their messages. But how does a marketer know their message is getting through?

This poll is a great way to test marketing message in a target consumer pool. Just ask your target market to describe your brand in their own words, and you’ll get qualitative insight on what’s working and potential areas for improvement and brand expansion.

The easiest way to gauge your product’s perceived value is to ask directly. By showing the product and asking potential customers, you’ll find out which aspects of your product are valued, which ones are not, and what potential things are missing.