The other one sounds confusing.

I'd rather read this one

I like the straightforward angle. It's more enticing, plus it's a catchy prospect for any entrepreneur.

I like them both but A is more to the point.

I like hearing that an Entrepreneur did it.

It's more informative by letting me know it's who doubled his sales.

it sounds like one guy already did it

It is more straight forward than B.

I like A best. It is much more clear and to the point. I know exactly what the content of the article will be focused on. Option B confuses me. I don't get a clear idea of the content and I would likely pass it over.

A zeroes in more of what the article is about. B is more vague.

Option A is more descriptive. I am not sure what a swap is or means in option B

Both are pretty catchy...but A gives me a better idea what the article is about. B is more generic and clickbaity. A would certainly get my attention more to check out.

Option B gives the reader no clues about what the article is about

it sounds more logical and about a plan of action, not a simple gimmick

It's easier to understand how 1 person doubled sales and sounds more real. The other title sounds like one of those get rich quick ideas and doesn't seem reliable.

this one sounds better.

I like choice A it's very straight forward. I understand the title very easily.

It's easily understandable and straight to the point. It also mentions entrepreneur in the title so people know what it's about and who it's for.

The simple swap could be anything. What are you swapping? I have no idea. However, how one entrepreneur doubled his sales, shows an entrepreneur is doing something.

B is too difficult to understand.

I like the title of Option A better. I enjoy reading or watching things about how someone achieved something.

By reading the word "entrepreneur" I find myself thinking that this story could be about myself. Therefore, I think it's more interesting.

"Simple Swap" sounds too much like a buzzword. I'd rather hear an honest explanation.

I don't like either but option A is easier to understand.

A explains clearly what the subject is about...B makes no sense really until you read it several times.

They both are pretty bad though. Neither title really grabs you or is interesting. A is just less bad, but still bad.

I would be more likely to read this one

Both are pretty good, but I like the non-alliteration of Option A. I think the word 'simple' is throwing me off of the 'seriousness' of the topic in option B.

The alliteration works here to attract my attention, and it sounds way less generic than A. B makes it sound like what he did is easy/simple and only one thing, which is intriguing.

The article name on the left has more of a call to action. It makes you feel like you too could double your sales. However, the article on the right takes you away from feeling personally tied to the article -- it's about an entrepreneur -- not you.

It sounds more interesting for anyone to read, not just those interested in entrepreneurs.

The word simple makes it sound easy

I like how Option B sounds more like a random event.

I like that option b doesn't use gender pronouns.

The other one sounds a little stupid, to me.

I'm dubious of an entrepreneur doubling his/her sales as I believe that entrepreneurship is inherently random and therefore not consistent if the same strategy is applied again.

Option B is much more simplistic while the first one is too broad.

It says simple - makes me a lot more likely to click on that

It is catchier and more intriguing.

I don't relate as much to the other because I don't generally think of myself as an entrepreneur even if what's in the article would apply to me.

The description makes it seem easy to do.

I like the alliteration and there are already so many articles titled: "How ... did ..."

I would want to read about how a simple change doubled sales instead of option A.

The word 'simple' is very appealing. Who wouldn't want to do the simple thing to double their sales??

It had a more interesting title. The other sounded much more like a typical business journal article. The use of alliteration was appealing.

I'm not male and the gender neutral tone of the other is more appealing

I like that it focuses on "simple", and the alliteration makes it more interesting.

B sounds more interesting and it tells me more and isn't as generic

I like the alliteration of Option B.

Option B has more alliteration and just seems to flow better than option A.