Parent of a baby audience targeting

This is a 2 option poll with 50 respondents targeting Parent of a baby (Yes). A sample of responses:

• I think the logo/stamp is batter placed in image B. It is in a more artistic fashion.
• I prefer choice A because it shows all the items it comes with.
• A gives me a better idea of the storage capacity and that the additional straps are removable.
• i personally like the photo in choice A that shows the inside of the bag. i think that is important to see the space inside that holds everything. i like that you can also see the photo of the bag up close and see the detail of the bag.
• I'd rather buy B because the dark logo fits better than the red logo on A. The red logo looks too weird and out of place.

This is a 1 option poll with 50 respondents targeting Parent of a baby (Yes), Number of kids (3+ Kids, 2 Kids, 1 Kid), Parent (Yes), and Gender identity (Female).

This is a 2 option poll with 50 respondents targeting Parent of a grade school kid (Yes), Parent of a toddler (Yes), and Parent of a baby (Yes). A sample of responses:

• option b is more descriptive in my opinion.
• I think this option would fit better for both genders, so if you don’t know the gender of the child this would work.
• I prefer the more muted colors in option B. Option A is also nice, but I tend to trend towards more subdued and neutral colors, and option B is more representative of that.
• I have a 9 mo old son who would enjoy these
• I choose option A as my choice because of the color of the product very much attracted me so i choose option A

This is a 3 option poll with 50 respondents targeting Parent of a baby (Yes). A sample of responses:

• Choice C is the shortest title and the most concise, which attracted my attention more than the other titles.
• I chose option C because the title is comprehensible and not too long.
• C. For a title they all are too wordy or lengthy. C has the lease amount of words so i would pick c
• I'd be more likely to click on C because it's the most simple and easiest to understand, A next because it's easier to read than B, and B feels to overwhelming.
• I choose C as it is the simplest explanation of the product. People are often turned off over how much they have to read and whether they can read it at all if the font and text are too small.

This is a 7 option poll with 50 respondents targeting Parent of a baby (Yes). A sample of responses:

• Showing the baby in the cradle would probably attract most people to the product, so the feed and incline pictures would be great to put first. Showing its sturdiness would be next for me as I wouldn't want my baby to fall out due to a malfunction. The height adjustment, cradle mode and product size are also important but are finer details and wouldn't initially draw me to the product.
• C is most important. E is good too. B and A are good options to have too. D f and g I would expect all to have some sort of that.
• I ranked the choices highest to lowest based on which image shows the most important product features which I find personally more important. I like choice F the most because it shows off how portable the product is. I like choice A next best because I like the incline function which is being displayed but it isn't as important of a function as showing portability like in choice F. The images get much less useful going down the list.
• The height adjustment is big for me because me and my partner are different heights. Outside of that, I also really liked G because it really shows the dimensions right away so we can tell if it'll fit in our space. F was also decent because sometimes you'll want to take it when you travel to a friend's house. The other images didn't really matter or resonate with me as much.
• I like that I can adjust the tilt because it can help make my kid the most comfortable I also like when it folds up slim for travel or storage.

This is a 7 option poll with 50 respondents targeting Gender identity (Female) and Parent of a baby (Yes). A sample of responses:

• I think option G,A and F are easy to handle and mainly G because of its color.
• I like the options that are a completely round shape instead of having a little screen on top. The color options are all nice and wouldn't really impact my decision on buying.
• I chose A because it was small and would seem easier to hold without alot of effort to do so compared to the larger ones
• I really like the feminine, compact pump. It looks very nice and high quality, yet easy to use.
• I'm not entirely sure of the purpose of the counter on top of some of the pumps, and it does not seem like something that is entirely necessary. Because of that, I would be more likely to purchase one without it. If I knew what it was and it was actually something useful, I'd be likely to change my answer. But until then, I'd prefer the more gender-neutral purple models, moving down the colors from there and then onto the models with the counter on the top.

This is a 2 option poll with 50 respondents targeting Parent of a toddler (Yes) and Parent of a baby (Yes). A sample of responses:

• I like the color scheme of options A better. It stands out more. I feel like if I wore this in public, people would ask me where I got it more often that if I had Option B instead. The faux leather zippers and patches are aesthetic and honestly make the product look more pricier compared to option B. The faux leather tags on the zipper also look like they would make finding the zipper and opening the backpack much easier than the smaller gold zippers on Option B
• It looks to me like A has more zipper compartments on it than B. It seems like it has more storage compartments. I also like that the zippers have the different colored tags on them. It makes them more noticable.
• The style and design of the bag makes the bag spacious and look likes a diaper bag one which I would gladly take.
• I like option B's gold accents because they look more feminine and high end. I do like the quilting pattern on option A though, so it was a close decision.
• I would use a backpack like this as a diaper bag. The option picked looks like it would best suit our family for this purpose.