Interest in cooking audience targeting

This is a 4 option poll with 50 respondents targeting Interest in cooking (Avid Home Cook), Gender identity (Female), and Age range (45 54, 35 44, 25 34). A sample of responses:

• Option D is the best because the font looks classy.
• D looks most like Arial font, which is the accepted typeface font for writing. Then ranked the rest based on the ampersand appearance.
• My favorite is Option D font because it`s stylish, elegant and appealing, and not aggressive. My second best is Option A which is a bit more noticeable but still tasteful. Other options follow in the mentioned order.
• For the pre-printed pantry labels for things like flower, sugar, oats, cereal, etc. the font I like best is Choice C because is bolder and thicker, and the rounded shapes are more appealing and aesthetically pleasing than the other options. The fun is fun and trendy for kitchen labels and I would absolutely purchase decals or labels with this particular font.
• I like the bubbly font of C the best because it seems fun and slightly unusual. D is my second choice because it is also a bit unusual, and A is last because it bugs me that the text is almost but not quite black so B is third by default.

This is a 2 option poll with 100 respondents targeting Interest in cooking (Avid Home Cook). A sample of responses:

• It's better to see how all the pieces fit together.
• I like seeing it with the cover on and in the package, it lets me know that it is somewhat high-quality. B looks to cheap.
• I would rather see this product open so that I know what the inside looks like.
• I like that there is some packaging/wrapping to it which helps me understand its purpose.
• I won't have to throw anything away like the wrapping or burn it. Less to deal with.

This is a 2 option poll with 50 respondents targeting Interest in cooking (Avid Home Cook). A sample of responses:

• the fact that the logo matches the box logo makes the most sense to me they both represent a tree the other logo makes no sense to me.
• A is the better of the two for me. I would rather buy this because the logo was clearer and resonated more with me as a consumer.
• I like B because the logo design is more elaborate and complex. It looks like an abstract tree design, and that appeals to me.
• I prefer Option B as my first choice. I like the round logo better. It's discrete looking and elegant with a modern twist that's pleasing and attractive. It fits nicely with the wooden board and has a expensive and classic look.
• I like the logo on this board. It makes me think that the products are made in a way that is better for the enviroment. I feel that they would last longer.

This is a 2 option poll with 15 respondents targeting Interest in cooking (Avid Home Cook). A sample of responses:

• This one feels slightly more in view. then the other, is is close up.
• I prefer this one it would make sense that there would be an acacai tree here so that the logo matches the name.
• I don't have a preference between the two, personally, but I believe that B is more on-brand and more what I would expect to see based on the logo on the box.
• Although the tree logo fits in with the word Acacia, Choice A appeals to me far more. In my mind the boldness of the font and the solid, symmetrical design of the emblem link together more with a strong cutting board and knife. It does require finesse but comes across more to me as something strong and manly. I would rather showcase Option A.
• This logo has a more pleasant style that looks more natural

This is a 2 option poll with 15 respondents targeting Amazon Prime member (Yes), Age range (55 64, 45 54, 35 44), and Interest in cooking (Avid Home Cook). A sample of responses:

• I think the black tip looks the best for the knife, looks like a better design and higher quality as well.
• I would be inclined to choose option A because I have black in my kitchen so that would match my kitchen the best.
• I would say the longer the better but A seems to grip much better than B would.
• I like the black tip because it's more obvious and you won't start cutting with it by accident you'll know it's there
• Like them both but prefer the black. Very cool product and something I would buy but did not think of until I saw this.

This is a 5 option poll with 100 respondents targeting Interest in cooking (Avid Home Cook). A sample of responses:

• I like red for kitchen items.
• Option A is my last pick because I think purple looks horrendous as a cookware color. Option E is my top pick because you can't go wrong with classic white as cookware color. Option B is the middle pick because red cookware is popular, but personally its not to my taste.
• I have red appliances in my kitchen, so #1 would match my kitchen. It is also a very popular kitchen color. #2 is a clean look, easy to keep clean. #4 is an odd color, would not match my kitchen.
• I just ranked them based on my color preferences
• Option B is a nice take on a classic dish/pot. I love the red and how vibrant it is compared to the other options.

This is a 6 option poll with 50 respondents targeting Age range (45 54, 25 34, 35 44), Hobbies and interests (Cooking), Interest in cooking (Avid Home Cook), and Gender identity (Female). A sample of responses:

• I loved the branding, design quality and the packaging of the product of option E the most, the product is also well presented and is different from all the other five products, I also liked the shape of the cutting board and the quality also looks better than the other cutting boards.
• Honestly Option C stands out the best advertising wise in my personal opinion. Thank you.
• I chose the organic ones first. I wouldn't want to use a non-organic cutting board.
• C has four pieces instead of three and has the holes in the corner
• I like B because of that beautiful, rich green which feels appropriate for an organic, plant-based product. It feels fresh and clean and wholesome.

This is a 4 option poll with 50 respondents targeting Household income range ($75 150k, $150k+), Interest in cooking (Will Cook Only Out Of Necessity, Avid Home Cook), Age range (55 64, 45 54, 35 44), and Gender identity (Female). A sample of responses:

• Love loveLove the blue as far as color but in my kitchen the black and silvers would go best
• i like the colors especially the blue on A it stands out and if i am paying that much money on something i want it to stand out.
• I love the blue especially steel blue so I chose A first. I went with C second because I like silver and think it would fit into many kitchens. I prefer the white over the coffee brown color so D is third and B is last. They all look great.
• My favorite color is B. It is not too dark or too light, it is perfect to go with most kitchens. I chose C next, even though it is of a lighter color, it still goes well with most kitchens. I chose D next. White can be a good color in kitchen, but to match, all future appliances would need to be white. I chose A last because blue is a hard color to match in kitchens.
• I really like the color of the base, it seems like it would brighten up the kitchen and be easy to clean

This is a 3 option poll with 50 respondents targeting Age range (55 64, 65+, 45 54, 35 44), Interest in cooking (Avid Home Cook), Preferred book format (Hardcovers), and Amazon Prime member (Yes). A sample of responses:

• Cooking with love is part of what my family believes in, so this book grabs my attention
• I picked the, what looks like a hard cover, recipe book first because I'm always spilling stuff and don't want it ruined. I picked A second because the aesthetic of the spiral notebooks of both A and C are nice, but A I can make out "Recipe" better than C.
• i like the cover its attractive. it has a loving feel. almost like a grandmother put it together with all her recipes.
• I just love the name cooking with love. I do not know much about it but I love the name. My second choice has a nice cover and the third choice is average. I do not know if I will ever buy these three books but if I do it will be Cooking with Love.
• B, The graphics on the cover caught my eye.