Coffee drinker audience targeting

This is a 8 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• Choices made based on preference of the images displayed on the packaging.
• I like the design of the label on D the best and the way angle of the shot on the cup of coffee. E is good too but i don't like it the little coffee splash as much. G is ok but i don't like the color of the cup. F for similar reasons as G but it looks even more boring. A while i like the angle of the shot and the overall design of the label i think the color for the cup of coffee could have been chosen better. H is ok but a bit simple and boring. B is ok and i like the little green banner highlighting the text but otherwise its nothing special. C is just boring and simple to look at.
• E is the bottle I prefer because the label is the most eye catching. This bottle looks the most attractive to me. The label information is clear and easy to read.
• I like this design because the see through design and not as much color makes it look cleaner and easier to read.
• I am a fan of the cleaner design, but I also think all 8 labels can work. While I don't think the picture of the coffee mug is needed, it is helpful if you are unfamiliar with the product.

This is a 7 option poll with 50 respondents targeting Amazon Prime member (Yes) and Coffee drinker (Yes). A sample of responses:

• I like the design and color scheme of my top choice. What I like most about it is the green stripe. I find this makes it look more appealing to me.
• I would be most likely to click on and ultimately purchase option F because I think that it has the most eye-catching and visually appealing product label out of the seven options.
• I Like this one a lot. The color is fantastic and the red matches the bottle great. It is a good contrast.
• I like options c the best. i think the packaging that has coffee cups on it are the most appealing. Having the coffee cup on it shows that it's for coffee pot use.
• The coffee mug on the front of the label helps me to know what it is for. I also like the brighter colors.

This is a 3 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• The clear and large text and slightly brighter colors look nicer to me
• A because it has the coffee cup on the label.
• The darker blue is a color of more power due to it being a bolder color. Due to this, that signifies quality in my mind
• I chose B as first because of the green strip on the label that has the infographic pics. it makes it more direct and to the point with what it is and how effective it is.
• The design on C seems more modern. It reminds me of the type of design used on a lot of high quality organic products, and that association makes me assume it's high quality. I like how the design on A is mostly blue colors, so I prefer A to B. I think the green and blue design of B is ugly.

This is a 4 option poll with 50 respondents targeting Amazon Prime member (Yes) and Coffee drinker (Yes). A sample of responses:

• I like the image showing the cup of coffee on the front with the blue coloring. I also like how its clear how many uses there are in the product on the front of the bottle.
• I prefer the choices that are obviously a cleaner. I chose C last because the label is misleading and dangerous as someone could think it’s a creamer and accidentally consume it.
• I prefer the option with the red cup with a latte on it. I like the way the attributes are list vertically on the right side.
• I think having an image of a delicious drink of coffee is a reminder that the product is working well because your coffee will consistently taste good. If not, your coffee will be nasty. It is subtle branding.
• Option B has the cleanest design overall, and I find it very clearly displays the brand name, the number of uses in the bottle, and the "Made in the USA" tag, all of which are great information to be able to quickly identify. Option D also provides this information well, but I think the dark background makes it less prominent, and I think having the brand name at bottom isn't a good location as the bottom of the bottle will be the last thing most consumers will see as they scan the product from top to bottom. In options A & C I think having the product advantages listed on the side of the bottle rather than the bottom doesn't look as good, and I think the coffee cups look a little out of place on both bottles, but especially in option C the cup looks very distracting and out of place.

This is a 4 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• I like the black bottle. I think the little cup of coffee on the label is cool also I think it makes it stand out
• I prefer A because the black bottle stands out much more than a boring white/blue bottle. It wouldn't really matter in the big picture but I'd still rather purchase A.
• The black bottle is most eye catching.
• I like the design of "B" the most because it's the simplest. I really dislike "A" because I want to see how much is in the bottle.
• The black from the bottle is the most attention grabbing. It has the personality of this type of product, and would therefore draw me in first

This is a 7 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• G has a very cool, midcentury style label design, which i like a lot. F uses an actual photo to illustrate that it's for coffee machines, which I also like. A/B/D/C are all roughly the same, and I'm not a big fan of the illustrated coffee cup in any of them. E is too plain to tell you much.
• darker colors bigger letters are better and stand out more
• Striking image of the coffee cup on the bottle label.
• Im a minimalist, i think less is more and G has a classy look. I by far like it better than all the the others. I then ranked them but general appeal of the design.
• the way I ranked my choices is based on the picture that was most eye catching to me, F was my first because it has a picture of an actual coffee cup for those who cannot read English very well it will help them much more. E was my next choice because it seems like the more professional. then the rest of my choices were pretty similar to each other.

This is a 2 option poll with 50 respondents targeting Coffee drinker (Yes). A sample of responses:

• I like the more basic print over the more flashy one.
• I prefer this design because of the blue and yellow combination makes me feel at ease and it's eye catching.
• I like dark colors better and this one looks great.
• I think the gray design is more attractive and would appeal to more people than the blue and yellow would.
• I picked B because I like the yellow/gray color scheme much more.

This is a 2 option poll with 50 respondents targeting Coffee drinker (Yes). A sample of responses:

• While I wish B wasn't ALL Starbucks (they nailed that brand icon), it definitely looks more visually appealing.
• The typical reading direction is from left to right. Thus, I like the lay out in A since the same pods are positioned in the same row. Pods in A come with attractive colors such as red, green, and blue.
• I like the top to bottom layout with the same coloring.
• i like this option the most because it has a lot of bright and unique colors giving me a feeling of happiness and a feeling of inspiration.
• I like the colors as well as the order in option A the best.

This is a 4 option poll with 15 respondents targeting Coffee drinker (Yes). A sample of responses:

• Matcha has a smooth taste and provides a calm, focused energy. Yerba Mate gives a balanced energy boost without jitters and has a unique flavor. Green tea is refreshing and has moderate caffeine with many health benefits. Energy drinks provide a quick energy boost but often come with too much sugar and artificial ingredients.
• D is my go to, A looks tasty, C looks interesting and B looks gross.
• I like teas a lot more than the other options, so I was drawn to A and B first
• I feel that green tea and matcha tea are healthier version while energy drinks are not good for health.
• I want something that would be ready to drink, so energy drinks often do that for me as they come in ready made cans.

This is a 4 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• Amazon has new offers of products in this case coffee. Because it is a rich coffee and I love and enjoy it with my family and friends. It is a unique taste and it strengthens me
• It looks more practical and the packaging appeals to me.
• The product seems to me to be very good and important and has great advantages and high quality features. performance and for a great physical and emotional emotional development Otherwise both products promise a great result in the short term.
• The first one looks more compact, more attractive and with more information, I like the metal frame. The second one has nice colors and looks good even without the frame and still comes with information on the front. The third one I still like the packaging and the colors. I don't like the fourth one because of the colors.
• I like coffee very much but I tend to be very selective and I like soft flavors, I don't like it strong, strong, with a lot of sugar, always with a moderate amount and I don't drink it every day, it's rare or on a special occasion.