A was much more active and depicted how this product could fit into everyday uses relating to my home and family. I also liked how A made it a point to show why the product was necessary in the first place; it was a cute ending when the mother walked away with her daughter. I thought B felt way too static and still since the whole 18 seconds was just spent watching the woman wrap something.

I found Option A to be a lot more rhythmic and the background music got my attention and subsequently, into the messaging more. Option B, while nicely done, was a little boring from the start so I immediately lost interest.

Although A is longer, it portrays more information than B does. B does not convey how the product is made or that you need to use the warmth of your hands to seal the product.

A is much better. It is a way better showcase for the product than B is. It gives you facts about the product's, how it's made, and how to use it. B just shows someone using it. A is the obvious choice here. B would need to add a lot more to the ad.

It was more vibrant and has more context including what the product is made of and how it can help people stop using plastic wrap

I chose option A because it explained what the product was about, such as what problems it was trying to fix (single use non biodegradable plastics), how it is used, and how it is made. I was excited for it.

Video A actually explains what you're looking at. The product is explained, both in how it's used and in why it would be useful in the first place. The tone and the detail give the viewer a desire to at least try the new product. Video B does very little to evoke that desire and passes far too quick to be memorable.

Although Option A started off as an infomercial for pollution, it picked up pace after the harsh introduction. If I were watching ads, I definitely would have turned it off after 5 seconds. However, because I DID watch the entire ad, I found the music and imagery catchy and pleasant. I do not personally believe in the product and would not choose to purchase it, but the ad ended up to be very cheery and happy. Option B looks like it was made with an iPhone and a free online editor. I know that sounds harsh, but the static and non-interactive nature (and non-exciting music) were not pleasant at all.

Option A has a much more compelling message - I am sold!

You get a feeling for what the product is used for and how simple it is to use. It caught my attention and kept me interested for the whole duration.

Although the music is far better in Option B- Option A does a much superior job of explaining the attributes of the wrap.

I like the way this video really showcases the sustainable product and makes me feel at ease using it

I felt that A started off right with the music then leads into why plastic is bad. The video gives you all the information you need to say hay look at this product that does all the things you need and it is reusable. Now if they could use hemp instead of cotton but it is a great step in the right direction in addressing the plastic problem the planet is facing.

Love this video! It tells what the product is and how it helps the planet. It also shows how easy it is to use.

I prefer the visuals of B, to be honest, but A tells me a whole lot more about the product, what it's made out of, what it's used for, and why I should use it, so it's the superior choice.

Option A is much, much better because it is more informative, more awareness raising, with more usage examples. It is inspiring, optimistic and cheerful.

I got a lot more information from A compared to B. I am able to understand why it is good to use A's product. There was not much shown in B.

The video is very informative and long and gives several uses of the sustainable alternative. The video is best at promoting best practices and sound environmental conservation actions that prevent plastics from being disposed to the environment

i think option A looks the most sustainable for a wrap

I definitely prefer Choice A as the video ad that I liked the most. It was so much more detailed and showed so many uses for the product. This ad also answered several questions that I would have had if I had only watched the Choice B ad. It showed how the wrap can be washed and re-used, which would be very important for me to see, and how just about anything can be wrapped with the product. I think the ad that brings more information and attention to the product is a much better choice. I also appreciated the wide variety of foods that were shown being wrapped and stored.

The video presented the usefulness and details of the wrap. The graphics is inviting and appealing.

The advert is well made

I think even thoighbits significantly longer it play more on the emotions, although takes a bit long to get to the product. I think its also more impactful. It shows more ways to use it too. Its really good but maybe consider its rather long and people may stop paying attention if on tv. Maybe. Really well done though.

Wow. They are both so professional and appealing but Video A is outstanding. There are two main reasons I chose it. Primarily, the accompanying text explains the product very well and creates desire to purchase it. Video B doesn't really demonstrate the value in any way. I also like all the different clips in Video A - they were quite impact-full. The music had me nodding my head as well!

No contest. The was the best by a long shot. The ad explained what the product is, how it works (seal by the warmth of your hands - pretty awesome). Made with bees wax, reusable. 5 stars in my book.

A explains what the product is, tells why it is good, and shows it being used in a reasonable way. However the music is annoying, and the ad is MUCH longer than it needs to be. The concept isn't hard to understand, so Ad A seems to be implying the consumer watching is very stupid, and needs an extended explanation about a product that is self explanatory. A also contains a lot of filler (like a close up of an eye), which makes me want to find a different brand of the same product. B is the right length, but the activities shown make no sense, and don't show at all what the product is or why or how to use it.

I liked choice A the best because the commercial is more welcoming and inviting. Choice A shows me the many different uses of this product while also being informative about it also. Choice B is too direct and straightforward while not showing me the many uses. Choice B is too short and unappealing while choice A is informative and helpful on the uses and benefits of this product.

A is much more informative, exciting, and jam-packed with information. It also contains all of the same content as B and more.

The video advertisement of option A is more appealing. The video advertisement of option A contains more information which says more about the product and it also tell people about the function of the product.

A is more engaging and appealing. It also tells you more information and tells you everything you need to know

I like option A the most because it goes into more detail about the product and how it is used and how it helps the enviroment.

I chose option A because it shows the different usage of the product, the video suggested different ways on how to use the product and the advertisement included a touch of family value.

Although it's a little long, option A shows the product being used in context. It also shows the product "details" -- that is, it shows all of the key components of the wrap, and how it might be useful to me. Option B is just lacking overall; there's no cinema, there. There's no real story. B would be okay for a product demonstration, but it's not an advertisement. It didn't grab my attention, and I wouldn't care about it if I wasn't already interested in the product. A, on the other hand, might actually get me interested in the product, even if I wasn't previously considering adopting.

A is the superior advertisement, it has a much more developed and pleasant presentation. After watching A I had a better idea of what the product was and how it works and I wanted to buy it.

I like option A the best because I like how it shows and tells you how wasteful it is to use plastic because it shows plastic taking up landfill space and mentions how plastic is used 40 percent of the time just once. I like how it shows the benefits of using bees wax wraps, which would ultimately have a positive effect on the environment. I'm sold from watching option A.

I prefer option A because it does into greater detail about the product, its use, why its important, how its reusable.

Option A is vastly more informative. It tells you what the product is, what it's made from, how to use it, that it's reusable, that it's completely biodegradable as well as the name of the product, it has everything including a good feeling that you're helping the environment too.The shorter video (B) doesn't really say anything about the benefits of using the product or even the product name - it's extremely lacking and bland, there's no emotion for an advertisement.

It gives more information about how the product can be used and what the benefits of it are.

I definitely choose A here. There is no contest. A gets the full message and intent behind the product across. Video A shows exactly how the product is used and what it is replacing, but most importantly it shows why it is needed. For video B it isn't even readily apparent what the product is. Video B could just as easily be an ad for an online food delivery program. It has no nature, and doesn't appeal to compassion. Video B doesn't really fit this product.

What a great way to take care of the environmentIt's smart to use Bees WrapKeeps food safe and clean and helps our great earth

i dont like the way the landfill and waste at the beginning of video A. you can send the message like B, without having to show all the filth in it.

I will prefer the option B, from the interface, the video display some plastic objects such as spoon to mention a few which makes it more attracted to me and explains the the main topic.

I like choice B more because I think the video is simpler and it gets to the point quicker than choice A does. I think choice B is a more efficient video and I think it is easier to understand.

I prefer advertisement in option B.Because this only perfect and make trust for the plastic wrap.

This one shows the product off in a way that makes it seem higher quality

B is more appealing overall. It gives the consumer a wider variety of images when it comes to kitchen wrap. The consumer can see themselves using the product.

B wins as I can see what appears to be a wrap but I'm not sure what is going on in A. I see still photos but the description mentions a video?

A is far too long. I rarely watch more than 10 seconds of a product video, and it needs to get to the point fast. I want to see how it's used, like in B, not a full commercial. That said, whatever is being wrapped in B doesn't look like food. It looks like potpourri. Use the carrots on the counter instead, something obviously food.

B is my preferred choice because of the simplicity of the design and the display content, it looks good and attractive and will call more attentions to it, it a beautiful colour design and a good idea of displaying such product.

I like B more because it gets strait to the point and its not long unlike A. A was too long and if i saw this on tv i would most likely just look at my phone for being to long.B also shows the poduct real fast and shows what it does faster.