I like A because the canister against the green scenery is really eye catching. I like the natural elements in B. C shows how you use it, but isn't that captivating. D is boring.

I think that choice A is the photo that makes the coffee pot look the most attractive of the choices

A doesn’t have too many distracting details. The focus is on the coffee. D looks like someone using it while traveling so that shows why it makes sense to buy this one and made me think about how nice it’d be to be able to make my own coffee as I like while on vacation. B is distracting but the background is pretty. C is so bland and looks like every other coffee ad ever.

This outdoor view is so pretty and makes me imagine holding the cup! I love it

The pics of it being used outside make me think about how versatile and portable it is and how that fits with my lifestyle.

I love nothing more than a cup of coffee outdoors in a nice setting so Options B and A are my top choices. Option B is especially beautiful and makes me yearn for travel and the experience that is shown. Of the bottom two options, I prefer the home setting of Option C because it is easy to imagine myself in that position.

Option B is the most likely to make me want to buy this product because I think that it is the most interesting, eye-catching, and visually appealing product image out of the four options.

I like the images that show the product in use more so I chose B first because it shows you how you would use it.

I think option B is the most appealing as it shows the product in use in the exact setting I would hope to use it in.

B is the most attractive image. I can imagine myself carrying the product with me when I take a trip outside and have a peaceful moment by the lake. It is great to have a cup of hot coffee when staying with the beautiful natural environment. A is my next pick. It is also a great moment outside, though not by the lake. The natural environment is a wonderful place to enjoy the coffee. D and C are not as attractive as the other two. I put D in front of C because D indicates the product is useful when a person is travelling. The product must be great enough so that a customer could bring it on the road. The ads do a great job to convey the information.

B looks like I can make my coffee and enjoy the great outdoors / C I like the environment where the coffee is being made / D looks more like he is about to make a protein shake instead of coffee / A looks like a random cup that someone is outside with.

I like seeing the product in action on b and C, the background on A made the product look high quality and d made the product look easy to use.

This is the best image as you see a fresh cup being made with that location and view.

Image B clearly highlights the item is used for coffee, so does image C. I based my choices on that along with all of the product being visible.

choice b shows you what the product is used for and doesnt leave you confused. it is helpful and informative

I really like the outdoor pictures like B and A. I like seeing this shown as an "on the go" type product. The luggage in D gives that impression but the picture isn't as nice.

Option B gives the most complete look at the product in use and what the intent of it is. D would be next because it shows the product in a useful situation and appears to be travel ready. C would be third because it shows the product in action. A would be last because it is hard to make out exactly what it is and what it is for.

B evokes the best image of actual coffee and drinking coffee. C at least shows some ground and coffee being made. D and A don't really evoke coffee strongly to me. D's image is too dominated by the suitcase and it's difficult to see the coffee press in use. A doesn't even show the coffee at all and is very obnoxious given it is taken like a selfie.

Option B is my first choice because it shows the proper technique for using this product, which is the most engaging photo.

Option B is both enthralling for its majestic background but in action, in a semi realistic scenario. I like seeing the aeropress being used by a real person. Although, I may not climb the mountains, this helps me see what a functional device it is and how I can expect to use it.

Option B shows the proper way of using the mug and how to put the drinks in it. Also shows the coffee part. Also, the other best option is C which shows the coffee on the spoon. I would go for option B, it is well represented and is user-friendly.

I like seeing the product being used. In addition the outdoor scene is very pretty and compelling.

I would choose option B because I can clearly see that it is wireless and transportable, and used for coffee or teas.

Ranked best on the clear image showing the products use in action, which is necessary to create interest in the product from a consumers viewpoint.

Anything with a nature back drop is nice and relaxes your mind. I prefer those to kitchen poses.

The action shots look best for the coffee grinder. This looks awesome and think that showing this on the outdoor trip is great. That shows a lot of versatility. I like option B as the best representative of that. Options C and D are also nice. Think it is good to show how it can be used. Option A is nice but doesn't tell a whole lot of how the product works.

I prefer B because it is the only option that shows coffee being poured and which the coffee is visible in normal form.

B gives the best impression that it's portable and how to use it. I would buy one of these for myself and probably a spare for camping/hiking trips.

I think the ones showing the product in use have the most impact

I picked the ones that best show what the product is so you know exactly what you’re buying

B. Shows the process of brewing and can be done anywhere. C. The spoon lets me know it's coffee, can see it's being grinding. D. Can't tell what's being grinded, it can be confused as a food processor. A. Don't know what's in the container.

I can;t really tell what the product is in some pictures. The 1st choice helps with that. The second choice shows that it's transportable. The third has a great view.

I made my ranking decisions based on my ideal spots to have a fresh cup of coffee.

this shows off how the product works best. But I also think image C and image A should be included together, those two together would be best in my opinion

I like how options C and D show how to use it in our everyday lives. Option B is nice to see how to use it out when camping. Option A just makes it look like a standard coffee mug.

this looks the more useful, still rustic and something everone can relate too, not bring a breville to a mountain stream, jesus

Option A shows the least amount of details. I like that Options C and D show the product being used in an easy way. Option C is the most appealing.

I think each picture represents the product well. Option C resonates with me the most due to lack of traveling but this would make a great buy for my daughter going off to college.

I would want to see all the different things that the product could do and that it would help me at home as much as it would on the go.

I like seeing how to use it in C and D.

Option C image is more descriptive and even shows the action of how the product is to be used and therefore, more helpful.

I wouldn't be making coffee next to a suitcase or on an uneven surface, that's silly. I'd be making it at a table, counter, or flat surface. And I'd like to see if there is a cut to go with the device.

I like the broad environment near the intended product.

Image C is aesthetically beautiful and screams " coffee".

i made my choices on what i thought was the most realistic uses for me personally

The quality of all these pictures is outstanding. Although it needs instructions for use. Is it a mobile hand grinder? The item is really cool looking though.

Showing the product in action gives me the most trust in how it works

C has great presentation and makes the press look high quality. I also love B bc it's in the wilderness making me think of great luxury portability. A doesn't say much about the product

I prefer option C because it shows the entire product in a very unique setting.

Option D is my favorite image of the bunch. I'm not much of an outside person but I do appreciate being able to make coffee while traveling such as in a hotel as depicted in option D's image.