Pouches are easier to store and more convenient than bulky plastic bottles.

The natural colors of the powder with the white substance and cups as seen here stands out to me, I like the white background and general aesthetic of the product.

A to mw looks like it is higher in quality compared to the other.

I prefer seeing more certifications, and while being gluten free does not hugely impact me I think it is a good thing overall if I am to share this with people.

I would buy option A because I like that it comes in a pouch and I like the graphics that are on the pouch.

I rather have the bag. It is more sustainable and easier to store.

I like option B because it looks more expensive and like a national, name brand. I would assume because of this that it is of good quality and buy it.

Easier to stack and the coconut on the outside is a nice look

The container in B, to me, is a lot better than the container in A. I like the screw top containers and the product would be a lot fresher with B than with A.

It's a powder and I prefer the jar of choice B as I feel the packaging of the bag of choice A might fall or would break.

I prefer the packaging to be a plastic tub vs a bag as I think it is more protective.

A. better shows off ithe flavor, easier to see its USDA organic and looks easier to seal.

I choose option "B"; I am familiar with the brand and I enjoy looking at the packaging.

I like option B because I trust container packaging a bit more at keeping the powder fresh. I also like the design and look of option B.

The coconut on the outside makes this seem higher quality as far as the marketing goes