I like the chess set in A. I find it has a very clean look to it, esp. from this angle, and it comes across as reliable and long-lasting. This feels like a premium board.

I think the controls on this option would be easier to use and understand

I prefer the look of this chess board. Has a traditional looking playing board. Just has the added electronic side panel.

Because it shows it from a better angle and looks like a nicer board overall.

I like the close up of the chess interface that is used with option A here, it looks appealing to me the board here, the black and white design here, it has interface buttons that are easy to view.

A has a much better picture of the board, you can see the options you'll have. The box is also so much more descriptive.

I feel like I can see more of the actual board in this image.

A is more pleasing to me and the overall display is more attractive as compared to choice B to me

This product display attracted me more and looks a bit more dynamic overall.

I like this option because you can practice and save games! This would be something I would want because I am a beginner

I prefer option A. I like this one because I can get the best look at it so I can understand what the controls are for.

I like this design and the LED screen on the board is big and you can clearly see it.

I like option A because I like the controls and buttons facing me.

A looks a bit more compact, so easier to store and carry.

Packaging is more informative and I get a better look at the game board.

I chose A because I like this look best. I'm not sure why B shows two chess boards.

The chess board has a better layout and it looks more modern and fun to play with.

This looks a bit more polished and like a more modern product to me from this image.

Option B is the best option because of the colored buttons on the product. The product is also displayed in a favorable angle and looks futuristic. The other option looks interesting but not as innovative as the other option.

I feel that it makes much more sense to have the controls on the side rather than facing one of the player's sides.

Option B is more aesthetically pleasing and appealing to me in all ramifications.

I really like the transparent chess pieces in option B, so that is the one I would choose.

I like the crystal looking pieces in Option B. They seem very modern.

I like the clear chess pieces for the white side of the board in option B. I also like the futuristic look of option B.

B seems more colorful and the box is definitely more exciting.

The packaging looks a lot nicer for this one than the other one. It looks much more high quality.

I like that the controls and panel is on the side. It seems more convenient to have it this way.

I like the general aesthetic of B a lot more than A

The board and other materials look higher quality.

I think that while both of these look good, I like the image in choice B more. I think that the packaging looks much better here, much higher quality, and thus I think the product itself is higher quality.

Shows it off better with the box in the background as a backdrop

It looks more high quality and it looks really well made.

The packaging design displayed in this option looks more active and vibrant, which is appealing for sure!

I way prefer the look of the product in option B. The see through chess pieces look so much cooler as well as the colors on the board. Overall it just looks like a more fun product even if it may look a little cheaper than option A.

I like the added colors to the board.

I love this option more because it has the word smart in it, making it much more exciting to play.

I prefer Option B as my first choice. I like the chess board angled to the left as it gives a better, more complete view. Its sleek and modern looking and has a bit of mystery to it as well. Option A is perfectly fine but doesn't have the same eye catching pull that Option B possess.

B because the display is more detailed, bold and much more appealing than option A

I like that the white pieces are see through they look pretty and unique

I like the look of this one better. I like the colors of the buttons. The green sticks out well off the board. I also like how they show the board. It is a nice angle that allows me to see all parts of it. The box looks better too

I liked the look of option B more.

I think the layout of Option B makes more sense as Option A does not allow the screen to be scene by both players.

I think having the controls on the sides makes it easier to see the board as a whole. The image is a lot more dynamic as well and shows both the board outside the box and an additional angle of it so it's easier to get invested in the image that way.

Option B looks like it would provide a more immersive gameplay experience due to the way the board itself appears to light up to offer prompts or even suggestions to the player, while A seems to rely on its smaller screen for these prompts. I also think that B is more ergonomic and natural in its layout, especially if one were to use the board to play against another person in the traditional manner. Finally, I like the transparent look of the white pieces with B.

I like seeing the lit up screen behind the chess board in my first choice as it's attractive.

I like the clear chess pieces on this one.

I would choose option B because this set up makes the game looks very classy and interesting

I like the way that the chess board is angled in the option B image. The game looks fun and challenging and I can see the best view of the gameboard in the option B picture. The packaging is consistent with the product and I like that the box shows the image of the actual product. I would be more likely to buy this chess game based on the image in option b

I would go with product B looks very quality every part of the game product looks well designed including the chase board with beautiful color design and arrangement. I also like the packaging design of chess product, it looks very attractive and visually appealing.

B's box and game board are zoomed in in B, making it easier to examine and read. Its buttons also look more advanced and hi-tech.