A I feel is the one one that would draw my interest, and not make the brand look bad.

I thought B sounded way too negative and I disliked that C created fear mongering.

i think nyc brands love us has the most positive message, so I would go with that. its better to avoid criticism and negativity

I like a positive message as opposed to a mean and negative one

I think the hate piece isn’t something strong to focus on as much as how the market loves them.

I prefer the option A marketing message because love is a much more positive theme for this kind of billboard advertisement. I chose option C second because I think that fear is a less negative sounding word or phrase than the very negative hateful words used in the option B billboard advertisement image.

I ranked the designs of the time square billboards that I liked the most. I liked the design and the message of A to be the most appealing and relevant to me followed by the wording of the billboard of option C and then finally option B.

I prefer positive messages.

I picked A because the sentiment is positive, which is what our society needs about now..

I chose option A because this billboard seems the most positive out of the three.

Ordinarily I would be most interested in B, but only if it is an advertisement for something other than just another PR firm. I'm more interested in something attacking the PR industry from outside than simple business competition. So I would rather hear about A, why they're good, and the two negative options are interchangeable to me.

Affinity the perfect picture.

I picked A as my top choice as I feel like the slogan is more friendly and tells people that New York is a great place to visit or stay. The other slogans make it feel like it's not great to stay.

You can get more good with love. A is better for that reason, love doesn't make the company sound bad.

I like the positivity in C, A is not bad because the word fear is not negative as Hate which is in B but when you say love i understand you are a good firm, but in the other options I was unsure why other firms would hate you and I think people may get confused, it is a positive vibe advertisement so I would stick with the upbeat language of A.

I like the more positive tone of A the best, and B is last because I really dislike the word hate. I don't like it used in any sense, and especially not here.

Option A wins by virtue of its very positive "NYC BRANDS LOVE US" message. As for the other two, they are well-deservedly disqualified... we have been through too much to put up with any more "FEAR" and "HATE."

I tend to think the strongest message is the positive one - BRANDS LOVE US.I really dislike HATE Option B as a message. Isn't effective for me at all.

A makes the company seem the most generous and caring. I like the idea behind B and C but wish it was expressed better. It leaves open the question: do they hate Otter PR because they don't take them seriously or because Otter PR is much better than them? It could be very effective if it expressed why. I prefer B over C because it reminds me of the meme ("doctors hate them!") and that makes it funny and memorable.

I like the positive message much more than the negative. I could see those backfiring if you don't have clout with people.

I always prefer positivity over negativity, so that's why I ranked A highest. I think B and C are very negative.

I selected A because it is a positive message, while the other options are negative. C is negative, however it is less abrasive and more to the point of showcasing potential competence. B is gimmicky, negative, and trite.

I think NY Brands would be more popular that NY PR Firms. PR firms are well known for making something bad look good. So, Brands is more positive.

Choice B and C sounds so clickbaity. I honestly hate them and would ignore your company. I prefer hearing about how the people you work with love you in choice A

I like option A the best because I like how they took the angle of saying that "Brands Love Us" rather than making it sound like other PR Firms don't like them. At any rate however, all three of them sound to be a bit too pompous and all three makes it sound like the PR Firm is going above and beyond to "toot their own horn" and that really turns me off due to how self centered it sounds. They should focus on a title of say what they (the PR Firm) can offer or do rather than telling me a message about them.

I chose in the order I did simply because I would much rather go to a place with a sign that says NYC loves us. Seeing the other two designs makes me think that the brand or company is bad.

I prefer the positive vibe here with the use of "Love Us" - I really wouldn't want to be staring at big pink letters says "Fear Us" or "Hate Us" which have strong negative vibes.

Option A makes me curious about why brands would love you. It's also positive rather than negative so it doesn't grate against my nervous system. Option B also makes me curious, but it has the grating factor (unfortunately). Option C is pointless.

I like the possible billboard image of option A. I feel that it says to people that NY is the place that people come to get the best of what it has to offer.

I think Option A would work best as it's visually attractive and uses vocabulary that is easy to read and understand quickly. Things move fast in NYC, so keep the message brief and concise here.

I would lean toward the positive message. is that supposed to be a qr code and can it be scanned from a billboard?

I like love and nourishment more than I do hate and fear for sure I resonate more that way

A has more of a positive vibe with its curious statement of brands loving them.B is opposite it makes other curious but it already has a negative impact so for me it is a maybe to find out more.C brings out assertiveness to it but also a threat.

Since humans want to know what other humans are getting into and why they like things in this image, I'm curious to know why people like your company

"Love" gives off a much better vibe, and creates a better emotional state in a consumer, than "fear" or "hate". I feel there's already too much nastiness in advertising at it is, and I think emphasizing the beneficial relationship between customer and company is better than emphasizing an adversarial relationship between the company and its competitors. Thus, I chose A as best. I chose C next and B last because "fear" is slightly (only slightly) less nasty than "hate".

I like dissing the PR firms

The hate us lingo is the most popular. It really is catchy and should get more customers than the other phrases

I like option B because to me it sounds the most convincing and persuasive. Option C and A feel less enticing to me in general.

I like the "they hate us because we are better than them" trope. It's amusing. Saying they fear you is more arrogant and off putting.

Between the three different options, I went with option B as the best one. I chose option B first because I still think that people are still shocked by the word "hate" as it has negative connotations with it. People will stop and read the information presented to them in order to try and understand what is going on and this makes it the best billboard. Second, I went with option A. This option was similar to option B, but I do think it has much less of an impact in my opinion. We have seen the word :love" all over the places including bumper stickers and on clothing. I believe it has become something marketable and used by companies. Finally, I went with option C as my final choice as this one did not have much of an impact in my opinion. I would not stop and read this billboard and the word is a little bit take it or leave it, sort of neutral if that makes sense. It just does not have much of an impact as the two other options did.

I am not really sure how I feel about any of these since I don't know what this company stands for, however if it is against NYC I would hope they are against all the bull going on there, so hate and fear would be better words to use.

These billboards seem the strongest in terms of the messaging overall

stands out as the most compelling message that really stands out and makes a difference to me

I like option C. I feel like option C is more eye catching for the average New Yorker. Like if I was walking down the street and saw a sign that says firms fear me it would intrigue to find out why.

NYC Brands like money and profit, so C is not a good one. In fact, fearing makes me feel the best because putting the fear in capitalists is a good thing, even stronger than just hating them.

Fear is by far and away the most powerful emotion in this context. The other emotions are less powerful

C because New Yorkers love being rebellious and showing that they are stronger than corporations.

I think the Fear ones are better for times square. Kind of has more of an edge to ti and something that would catch my attention and would want to find out.

A cheeky joke is appropriate for a Times Square billboard, and C is a little more original / unique than B.

Option C is the best option because the information and advertisement are colorful and eye catching