Make the bowl smaller or less full, as you immediately lose cat owners showing them that kind of a portion size.
i think in this area it could use some open box showmanship of the product to see what it is
The bowl seems a bit generic on an otherwise very well designed to stand out box.
The cat paw looks a little awkward. Would be just as effective without the paw. Just showing the cat looking at the food.
just a little bit of added information about the differences of each would be great
I feel like the description is too basic and tiny.
I think I would reduce this graphic a little bit, and add a little text about the benefits of the product itself.
I would probably change the purple background color. It stands out somewhat on the shelf but it's not very appealing for cat food.
I think that "gourmet grill" is a bit deceptive and confusing. It doesn't really tell you what kind of meat is in the can. I think that it should follow the pattern set by the other two variations below it and specify what type of meat is in the can of cat food.
I don't think the cloud, balloon design image part is needed. It is distracting and adds too much going on box wise. It would streamline it the simpler the better.
I think the food bowl looks deceptive because it is too much meat for a single can. I don't like when companies do that.
I suggest moving the number of cans more to the bottom of the package and making it smaller as it is a repeating information.
I would show the bowl of cat food a lot more directly and show it in a more visually detailed manner.
the top of the packaging is the exact same so it could be varied with information
maybe add "in gravy" since all of the flavors have in gravy in them