A is able to make the most sense to me on what the business would do for me.

A is good for me, it would help me learn how to save some money and stop getting my fanny bit by taxes.

I think option a conveys a sense of urgency.

A is the best because it makes me think about what I could lose if I don't act now.

This makes me feel like I have something to gain by using this service

I like option A the best, because it seems to convey a better message about the services provided. It also help create some urgency. Option C and B are not very descriptive or compelling.

This just seems to fit a CPA firm.

I chose option A because it actually had an ending to it. however I would add on to it and maybe put Plan your tax break to use it in time. or something like that.

Keep your money safe is too generalizing. So that options comes last. Options A and C talk about the tax and how so that comes on top.

sounds urgent and possible to save

Option A had me nodding my head thinking, "Yep, yep...exactly!" It's very catchy too; like it! I put C last because it doesn't sound catchy and doesn't quite encompass the feeling of ...not beating the system but USING the system to gain benefits for yourself ... that feeling you want because you feel you did something smart like doing your taxes well and getting using all the deductions you could. Option B makes sense but isn't catchy so Option A just sort of bowls over that choice. Option A ... love it!

I chose A because I feel that it creates a sense of urgency and incorporates the word tax.

Option A is the best option because it creates urgency and makes me feel like I will lose out on something valuable. The other options do not have this.

The more descriptive something is, the more likely people are going to want to use that thing.

I like the idea of having my money be safe and secure.

Prioritizing the safety of my money makes me feel more assured

I made my ranking decisions based on which tagline would push me to explore the product advertised.

The other two sound like they're encouraging me to break tax laws

I like option B because it sounds confident and reassuring.

I feel that B is a more universal sentiment that people will lock into.

I ranked in the order that I found the options to be trustworthy sounding.

B is the only one that makes sense

I like the whole "Keep your money safe." it's generic, but in a smart and practical way. I mean, everybody wants to know their money is being looked after, right? So yeah, I think option C is a great fit.

I think with these uncertain times you would want option B. We don't know what tomorrow is going to bring so we want to keep our money safe.

Those were the tag lines that grabbed my attention from best to worst

I like safe money and planning a break before i loose it sounds threatening

I'd most like to keep my money safe. C and A are similar but for a tagline, A sounds too long.

B The tagline Keep Your Money Safe sounds alright. I think you can come up with something even better. A I don't like the tagline. It sounds like all the other companies. C I don't like the tagline. Any company can use this. Stand out from the rest.

I prefer Option B because it is the most general and the most relatable to be because I am not eligible for tax breaks.

I always want to Keep My Money Safe!

B and A have more urgency. B is the most concise

I find the a simple and straightforward tagline would be preferred over a longer and more complex version. Overall, these are satisfactory choices and I find them suitable for the CPA firm.

I liked B because it's the simplest and most straightforward. C is too vague and A doesn't make sense.

Optoin B's "Keep your money safe" strategy wording for a tax plan. So I have chosen option B.

Option B is the best tagline in my opinion because everyone wants to keep their money safe, and I believe it's a good way to get peoples attention. Option A is my second choice because it is very important to plan out your tax strategies, and be ready when tax day comes. Just like you would like to know how much your salary is, you should also want to know an approximate range of how much you will pay / save in taxes. Fail to plan plan to fail! Option C is my last choice because it just seems very generic and underwhelming to me.

Option B is the best as I think safety is the most important thing for most people these days.

(A) sounds threatening. (B) would appeal to all.

B sounds trustworthy, A sounds promising and C sounds safe

I like the ideal of keeping my money safe. I find it more relavant and crucial.

This makes me feel more protected and secure.

I chose the first 2 as they seem more positive and make me feel better whereas A feels a bit scary to me. B is my favorite because it feels proactive and supportive of me

All of these taglines are terrible, but I guess expected from an accountant. Keeping my money safe sounds at least positive. A and C make no sense and I despise them equally. I feel like a great amount of minimal effort went into these awful taglines, please start over.

Because keeping my money safe is a priority to me, and they can help me with that.

I like choice B the most. The name is simple, easy to understand, and it grabs my attention as well.

I prefer the most straightforward option for what they do, which is help identify tax breaks.

I picked option C because I think it is a clever play on words.

I would choose choices C and A first because they have a more in depth description about what the service is all about more direct as compared to choice B which is more general for me.

I prefer option C because it sounds the most direct and resonating. Option B and A don't really relate to me as much.

C is short and to the pointA is a little too wordyB is off on a tangentMaybe a better tagline would be : "Plan to cut your tax bill" Or "Plan and cut your tax bill"

I prefer the text used in option C, so that is the one I would choose.