Product description split testing
By matching you with U.S.-based shoppers and Amazon Prime members, you’ll uncover useful insights about your product, photos, titles, pricing, and more.
Market-test your e-commerce products and listings quickly, privately, and without bias.
Join thousands of customers selling smarter with PickFu
It’s time to ditch your current testing method
(if you even have one)
Rotating listing variants takes too much time
Maybe you already A/B test your product descriptions. But live tests take days (if not weeks) to collect data. And after all that time, the data is often inconclusive.
Buying ads costs too much money
Google Ads and Facebook Ads are expensive. They’re a hassle to manage, and at the end of the test, a click-through rate is the only real information you have.
Friends and family are too biased
You can get opinions from the people around you, but they’ll spare your feelings and tell you what you want to hear. Besides, are they even your target customer?
PickFu is a powerful alternative to what’s out there for sellers.
Using PickFu, you’ll get feedback quickly, affordably, and from the right group of people.
PickFu is lightning fast.
Most polls complete in about 15 minutes. Compare that to two weeks using Splitly or running a Facebook Ads campaign.
PickFu doesn’t cost much, but its insights are priceless.
Pay a flat fee rather than contending with unpredictable CPCs. Plus, by testing in a sandbox, you don’t run the risk of losing sales or harming your current search ranking. PickFu starts at only $50. Can you afford not to try it?
PickFu brings the right audience to you.
Get instant access to the people who matter to your business. Ask the advice of 50, 100, even 500 respondents, targeted by demographic and behavioral traits, such as Amazon Prime members. Each respondent comes to your product with a fresh perspective and contributes thoughtful written answers to your questions.
4 simple steps to useful market feedback
PickFu is like a real-life fortune teller. Just set up a test and it will predict the future for you, saving you a ton of money and aggravation in the process.
PickFu vs. what you're doing now
| Asking friends and family | Buying expensive ads | Going with your gut | Using PickFu | |
|---|---|---|---|---|
| Definitive, quantitative result | ||||
| Qualitative, actionable feedback | ||||
| Fast turnaround | ||||
| Unbiased and anonymous responses | ||||
| Large representative audience |
PickFu.com is where I go when I want to quickly split test Amazon product images to actual Amazon Prime customers, and know which images customers prefer, before I make my product listing live. I get results within 1 hour with detailed 'reasons why' they voted a certain way. This has the potential to save thousands of dollars in lost sales from choosing the wrong image.
Reliable, ready-to-go respondents
that represent the customer segments you value1-minute setup
Write one question and provide 1-8 options, and your poll starts collecting responses immediately
U.S.-based, unbiased respondents
Bring fresh eyes to your product description from people who are eager to help
Results in minutes, not days
Keep your momentum going with feedback you can use right away
Target customer segments
Test with groups of Amazon Prime members, pet lovers, frequent exercisers, homeowners, and other behavioral and psychographic segments
Useful written explanations
Learn the why behind each response to make better product description decisions
Demographic info
Slice and dice responses by age, gender, ethnicity, income, education, geography and other audience segments
Collect actionable data in minutes, not days
I've used PickFu multiple times from testing logos to packaging and it's saved me from making poor branding decisions I thought would've worked, but the markets thought otherwise.
FAQ
Each set of results includes the following:
- Answer tally: Stats on how many people (and what percentage) chose each option.
- Answer comments: Each respondent explains why she chose what she did. These comments are often remarkably insightful. Many customers say it’s the most useful part of our service.
- Demographic info: Demographic data about those who answered your poll, including gender, age, race, income, and educational level - displayed on pretty charts and broken down by each answer.
You can test text, images or even video. Just make sure all your options are the same type of content. Read our about testing different types of content in our help center.
The PickFu Panel is comprised of U.S.-based, native English-speaking respondents that represent a wide swath of demographics. You'll find a diverse mix of ages, income levels, and education, as well as behavioral and psychographic traits including exercise frequency, reading habits, and mobile app usage.
No. Respondents do not see the final poll results. Respondents see a different view of the poll that includes your question, answer options, and any relevant segmentation survey questions. They do not see others’ answers or any identifying information.
We cannot pause or stop and restart a poll once it has begun to receive responses because if a poll question or its options were to be edited mid-way, the results would be unreliable. Please take advantage of the Preview function before publishing your poll. We do not issue refunds for typos and other user errors.
Yes, we randomize the order of the options. However, we keep the labeling consistent (i.e., "A" or "B"). This means that while the order of options will change (sometimes Option B will be presented before Option A), Option B will be called Option B in both instances. Here's an example poll to demonstrate.
Paid membership is an excellent option if (1) you poll regularly to improve your business or (2) you're an organization that would benefit from the advanced business-specific features (teams, co-branding, API access, etc) Read more about membership plans here.
No, polling costs are separate from plan costs. Your paid membership lowers the price per response for each poll using the PickFu Panel, and removes upgrade charges for premium polling features.