Book description test marketing
By matching you with U.S.-based readers, you’ll uncover useful insights about your book title, cover, description, and more.
Market-test your book decisions quickly, privately, and without bias.
PickFu helped author Albert Podell
reach the New York Times bestseller list
Join thousands of customers publishing smarter with PickFu
It’s time to ditch your current testing method
(if you even have one)
Rotating listing variants takes too much time
Maybe you already A/B test your books. But live tests take days (if not weeks) to collect data. And after all that time, the data is often inconclusive.
Buying ads costs too much money
Google Ads and Facebook Ads are expensive. They’re a hassle to manage, and at the end of the test, a click-through rate is the only real information you have.
Friends and family are too biased
You can get opinions from the people around you, but they’ll spare your feelings and tell you what you want to hear. Besides, are they even your target customer?
PickFu is a powerful alternative to what’s out there for sellers.
Using PickFu, you’ll get feedback quickly, affordably, and from the right group of people.
PickFu is lightning fast.
Most polls complete in about 15 minutes. Compare that to two weeks using Splitly or running a Facebook Ads campaign.
PickFu doesn’t cost much, but its insights are priceless.
Pay a flat fee rather than contending with unpredictable CPCs. Plus, by testing in a sandbox, you don’t run the risk of losing sales or harming your current search ranking. PickFu starts at only $50. Can you afford not to try it?
PickFu brings the right audience to you.
Get instant access to the people who matter to your business. Ask the advice of 50, 100, even 500 respondents, targeted by demographic and behavioral traits, such as fiction lovers. Each respondent comes to your product with a fresh perspective and contributes thoughtful written answers to your questions.
Start optimizing your book with audience-driven data today.
4 simple steps to useful market feedback
PickFu.com is my go-to tool whenever I want direct and honest feedback for my cover or book title. What I love is I get results within an hour and how the respondents provide a detailed 'reason why' they voted a certain way.
PickFu vs. what you're doing now
| Asking friends and family | Buying expensive ads | Going with your gut | Using PickFu | |
|---|---|---|---|---|
| Definitive, quantitative result | ||||
| Qualitative, actionable feedback | ||||
| Fast turnaround | ||||
| Unbiased and anonymous responses | ||||
| Large representative audience |
I highly recommend PickFu to the authors and aspiring authors I work with. Having the ability to objectively split test book covers and book titles from an unbiased audience is vitally important. Book titles and book covers can significantly impact purchase conversion, and a non-fiction author's thought leadership. Being able to test these factors is peace of mind.
Reliable, ready-to-go respondents
that represent the customer segments you value1-minute setup
Write one question and provide 1-8 options, and your poll starts collecting responses immediately
U.S.-based, unbiased respondents
Bring fresh eyes to your book from people who are eager to help
Results in minutes, not days
Keep your momentum going with feedback you can use right away
Target customer segments
Test with groups of fiction lovers, ebook readers, bookworms, and other behavioral and psychographic segments
Useful written explanations
Learn the why behind each response to make better book decisions
Demographic info
Slice and dice responses by age, gender, ethnicity, income, education, geography and other audience segments
Collect actionable data in minutes, not days
I use PickFu to split test book titles and covers. It's been extremely helpful to know what readers prefer before I self-publish my books on Amazon. It enables me to make better decisions without relying purely on intuition.
FAQ
Each set of results includes the following:
- Answer tally: Stats on how many people (and what percentage) chose each option.
- Answer comments: Each respondent explains why she chose what she did. These comments are often remarkably insightful. Many customers say it’s the most useful part of our service.
- Demographic info: Demographic data about those who answered your poll, including gender, age, race, income, and educational level - displayed on pretty charts and broken down by each answer.
You can test text, images or even video. Just make sure all your options are the same type of content. Read our about testing different types of content in our help center.
The PickFu Panel is comprised of U.S.-based, native English-speaking respondents that represent a wide swath of demographics. You'll find a diverse mix of ages, income levels, and education, as well as behavioral and psychographic traits including exercise frequency, reading habits, and mobile app usage.
No. Respondents do not see the final poll results. Respondents see a different view of the poll that includes your question, answer options, and any relevant segmentation survey questions. They do not see others’ answers or any identifying information.
We cannot pause or stop and restart a poll once it has begun to receive responses because if a poll question or its options were to be edited mid-way, the results would be unreliable. Please take advantage of the Preview function before publishing your poll. We do not issue refunds for typos and other user errors.
Yes, we randomize the order of the options. However, we keep the labeling consistent (i.e., "A" or "B"). This means that while the order of options will change (sometimes Option B will be presented before Option A), Option B will be called Option B in both instances. Here's an example poll to demonstrate.
Paid membership is an excellent option if (1) you poll regularly to improve your business or (2) you're an organization that would benefit from the advanced business-specific features (teams, co-branding, API access, etc) Read more about membership plans here.
No, polling costs are separate from plan costs. Your paid membership lowers the price per response for each poll using the PickFu Panel, and removes upgrade charges for premium polling features.