The project: the launch of Lost Walls Project jigsaw puzzles.

It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us through a quick but crucial step in the launch process: testing the company’s product website before it goes live.

Daniela’s team at Mindful Goods already used PickFu to:

• select the art for Lost Wall’s street art-themed puzzles
• choose unique packaging
• decide the images for both Amazon and the product website

In this last PickFu poll, they asked the brand’s target customers a simple question: what’s missing from this website?

Turns out, four things on the site were either missing or needed work.

Watch the video to find out what they were, and how Daniela’s team used the feedback to launch the site.

For the entire series, head to our YouTube channel!

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