The challenge: making packaged foods look enticing on Amazon.

Photos of food sell themselves, right?

Not in e-commerce, they don’t.

Consumer packaged goods (CPG) companies that sell on Amazon face a unique challenge: how to make foods that are wrapped or boxed look enticing. Let’s face it — a plastic package of dry pasta doesn’t exactly make your mouth water.

But, as Amazon brand strategist Daniela Bolzmann knows, there are tricks to optimizing food product main images to stand out on the digital shelf (while still adhering to Amazon’s strict guidelines).

In this tutorial, Daniela rounds up offers five tips that CPG brands can use to improve their main images and boost conversions.

Get Daniela’s tips in the video below. And for more of our e-commerce tutorials, subscribe to our YouTube channel.