As one of the world’s largest online retailers, Amazon can make or break a CPG brand’s success. With so many products available and so many sellers competing for clicks and …

The challenge: making packaged foods look enticing on Amazon. Photos of food sell themselves, right? Not in e-commerce, they don’t. Consumer packaged goods (CPG) companies that sell on Amazon face …

As part of our website revamp, we gave our Poll Builder a much-needed makeover. This isn’t news to our loyal customers. But if you’re new to PickFu, we figured a …

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …

It’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …

The problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …

The project: the launch of Lost Walls Project jigsaw puzzles. It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us …

The project: the launch of Lost Walls Project jigsaw puzzles. When choosing the main image for your Amazon listing, split test your options, then test them again. This video, the …

The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …