In e-commerce, relying on your sales instincts and trusting your gut can only get you so far. At the end of the day, you’re just guessing what products are going …

There’s nothing more important in business than keeping your finger on the pulse of your target audience. That’s why big businesses spend big bucks on focus groups, satisfaction surveys, and …

Book titles have to draw readers into a story and get them excited about reading it. They also have to set the right expectations. Finding this balance can be tricky. …

What’s one way to stand out in a saturated market? Create a logo that stands out. In this PickFu poll, the user asked 50 respondents to rank three sets of …

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …