This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Katie EckstromWhere: Jersey City, New JerseyWhat: Marketing director at Plugable …

Rafael Veloz, the CEO and founder of Share It Studio, recently spoke about optimizing visual content on Amazon listings in a webinar with Justin Chen, co-founder of PickFu. Share It …

As one of the world’s largest online retailers, Amazon can make or break a CPG brand’s success. With so many products available and so many sellers competing for clicks and …

Etsy sellers spend half their time designing and creating and the other half on administrative tasks — you know, the fun stuff that keeps entrepreneurs up at night. Clearly, selling …

eBay may not be the largest online marketplace, but it serves a niche that even Amazon can’t corner. As the go-to marketplace for buyers and sellers of unique, rare, and …

Walmart Marketplace has become a reliable online storefront for more than 100 million monthly visitors. Walmart Marketplace has a stricter vetting process than popular marketplaces like Amazon or eBay, which …

For all the talk about the video game industry being recession-proof, there’s no getting around the fact that the mobile gaming market is in a downturn.  As games analyst firm …

Anna David freely admits she’s made plenty of mistakes along the way to becoming a New York Times bestselling author, popular podcaster, and publisher. Party Girl, her first “almost entirely …

It seems we’re finally inching toward the true end of the COVID-19 pandemic. A lot has returned to normal. That includes Amazon seller conferences. If you’ve missed getting together with …

How do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …