It’s thrilling to set up your own online store, especially on a platform like Shopify, which makes it easy for sellers to create and maintain sleek e-commerce storefronts. But despite …

Back when I was a curious high schooler in my mom’s English class, I got to read a slew of self-help books. My mom always had her sophomores read them …

When you think of retirement, do you feel a sense of happy expectation? Or does the abyss of unemployment freak you out — what in the world will you do …

Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook. In marketing terms, the basic difference between targeting and retargeting …

Whether you’re going the traditional route or self-publishing, bringing a book to market is no easy task. A children’s book can be even harder depending on the targeted age and …

Every weight-loss book out in the world today sells a slightly different method to get the same result: shedding unwanted weight. If you’ve written a weight-loss manual, you’d better hope …

What is demographic profiling? Demographic profiling is a bit like creating a character for a novel or a film. Only instead of a fictional person for a story, you’re figuring …

One of the best things about PickFu is that you can get attitudinal survey feedback from an objective audience. via GIPHY Let me clarify. An attitudinal question measures subjective things …

When it comes to selling books, the littlest details can make the biggest difference. One author of a middle-grade book (read: for kids ages 8-12) recently ran a PickFu poll …

One of the hardest things for authors to do is summarize an entire story idea in just a few sentences. But if you’re an author who wants to market a …