Not everyone is as lucky as fiction writers, who can get away with being pantsers. That’s writer-speak for “drafting by the seat of your pants” instead of following an outline …

Editor’s note: Thanks to Spela Miekuz of Databox for this guest post on Google Analytics metrics. To generate more e-commerce sales, whether that’s on your Google Shopping store or on …

When it comes to optimizing your Amazon listings for Q4, what is your strategy? Some sellers look at optimization simply as a way to game Amazon’s algorithm. But that’s only one …

How often have you bought food because of its packaging? Even if you weren’t doing so consciously, food packaging design plays a huge role in what we buy to eat. …

For many authors, one of the most exciting parts of seeing their novels travel the road to publication is watching the creation of a book cover. In traditional publishing, the …

When it comes to starting an e-commerce business and setting up your product pages, there’s a lot happening behind the scenes. Creating your digital shelf is more than just placing …

We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too. But isn’t that how it …

Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to …

Imagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag… …what if it suddenly went on sale for $75?

Be careful what you name your book. Bad self-help book titles can be a real turn-off for potential readers. You’ve got to get your title just right. One author recently …