It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One …

If you’re tempted to skip using market research techniques before launching a product, think again. Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into …

Sometimes the hardest thing about writing a book is coming up with the title. The wrong one can drive readers away, while the right one can bring them running. So …

Audiobooks continue to increase in popularity, and it’s easy to see why. People can now listen to their favorite books while they exercise, make meals, clean the house, and commute …

A self-help book cover should hint at the message tucked within its pages. A book about relationships might show a couple on the cover, for example. But what about a …

PickFu’s John Li joined Norman Farrar, brand strategist and e-commerce expert, on his “Lunch with Norm” podcast to talk about all the ways e-commerce sellers can use PickFu to improve …

All writers have their own creative process. Some are pantsers who fly by the seat of their pants. Others are planners who use outlines so they always know what’s going …

Some of the most memorable book titles are one word long. Holes. Americanah. Atonement. Beloved. It. But how do you know if your idea for a one-word book title is …

If you’ve written a book on a highly specific subject, how do you choose the best cover? Narrowly define your target audience in a PickFu poll. That’s what one author …

Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t …