With all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …

You’ve done the work creating gorgeous imagery for your brand’s advertising campaign. Now it’s time to do as the big agencies do: test your creative content before you launch. In …

While podcasts are designed to please the ear, they have important visual elements as well. Think about it. When you scroll through your phone, it’s probably the podcast cover art, …

Print on demand (POD) is a game-changer for e-commerce sellers, especially on Shopify. It allows you to sell personalized and unique products at manageable costs, with less risk and reduced …

The product: Dr. Stepper, a foot-operated metal door opener. The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.” Product packaging …

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool. The sales funnel can be a tricky thing. It …

Mobile apps burst into the world in 2007 with the first iPhone, and they haven’t slowed down since. There are millions of mobile apps out there. Most people have around …

Humor is one of the hardest book genres to write. What an author finds funny, the reader may not. That goes for what’s on a humor book cover. No matter …

Friday, Feb. 12 is Lunar New Year. If you’re an e-commerce seller, you’ve marked the date on your calendar. It is the most important holiday on the Chinese calendar, and …

If you’re writing a book aimed at people who have a certain religious affiliation and you want to get the title and subtitle just right, split test your options with …